Shippers are beginning to delegate carrier selection to large language model (LLM) agents. We ask what such delegation does to a freight matching market, and which platform design choices contain it. We carried out agent-based simulations in which fifty shipper agents, built on commercial LLMs from OpenAI (GPT), Anthropic (Claude), and Google (Gemini), procure truckload capacity for thirty days. The market implements the rules of digital freight matching: each load is offered down the shipper's ranked list of carriers (waterfall tendering), carriers have daily capacity limits, spot prices respond to congestion, and carrier ratings accumulate with transactions. We found three risks and one remedy that works. Agents converged at once: for a fixed sampled carrier population, the same carrier was the modal first choice of every model on day one, attracting up to 76% of requests. Because each agent picks from its own randomly drawn list of displayed candidates, the platform controls how many options each shipper sees; concentration rose steeply once lists exceeded about ten carriers, with the onset differing across models. Which carriers ended up dominant varied widely from one sampled market to another, and displaying true quality instead of estimated ratings changed neither the level nor this variability (by design, quality affects only what agents see, never delivery outcomes). Against these risks, disclosing each carrier's remaining daily capacity cut concentration by a third and doubled shipper surplus, while vendor diversification, list-order randomization, and popularity display showed no clearly detectable effect. Platform information design, ahead of model choice or model regulation, is the lever that works.
Human choice behavior, including route choice, exhibits systematic behavioral biases that deviate from the assumptions of full rationality. Cumulative prospect theory (CPT) has been widely recognized as an effective framework for characterizing such behavioral patterns. However, its large-scale application, particularly in simulation and agent-based modeling, critically depends on specifying individual-level CPT parameters, which remain a major bottleneck. Conventional approaches typically rely on surveys and controlled experiments to calibrate CPT parameters, yet these methods are difficult to generalize and often fail to capture the full diversity of human decision-making. To address this challenge, this paper investigates whether large language models (LLMs) can reproduce human behavioral biases in choice-making without explicit specification of prospect-theoretic parameters. Using route choice as a representative scenario, we design a behavioral evaluation framework and systematically compare LLM-generated decisions with established human behavioral patterns predicted by CPT. Experimental results demonstrate that LLMs are capable of reproducing non-rational human choice biases and can exhibit decision behaviors consistent with prospect-theoretic effects under uncertainty. These findings suggest that generative AI models may provide a scalable alternative for modeling human decision processes and offer a promising foundation for next-generation large-scale agent-based simulation and AI-driven behavioral research.