Artificial intelligence (AI) is transforming measurement in economics. AI models convert unstructured data, such as text and images, into structured variables at low cost, making previously prohibitive measurement feasible at scale. This shifts the bottleneck from finding any scalable measure of a phenomenon to choosing among many plausible ones, which may support different empirical conclusions. This review provides guidance for navigating that shift. We describe three stages at which AI enters the measurement pipeline---discovery, construct definition, and observation---and what each demands of researchers. We argue that credible inference with AI-generated variables requires appropriately designed validation: anchoring measurement to explicit criteria, rather than informal claims that a proxy is reasonable. We then examine how validation samples support valid inference even when AI predictions are arbitrarily biased, and what can be done when a random validation sample is unavailable.
Large language models (LLMs) are increasingly deployed in multilingual settings, yet the energy costs of serving these models across different languages remain poorly understood. We present a systematic study of inference energy consumption across languages with ML.Energy framework (Chung et al., 2026). We find striking disparities: energy consumption per output token varies by up to 8.3 times across languages, while total energy for a fixed set of requests varies by up to 179 times between the cheapest (English, 17.6 kJ) and the most expensive (Pashto, 3,147 kJ) languages. Our analysis shows that this disparity is driven by two compounding factors: (1) higher per-token energy costs for languages using complex or rare scripts, and (2) more tokens generated for low-resource languages. Moreover, we find a double cost + performance penalty: languages with the highest energy footprints also tend to achieve the lowest task accuracy. We reveal that the energy divide persists across models, hardware, and tasks, suggesting a systemic energy inequity in multilingual LLM deployment. Finally, we recommend that the community treat energy as a first-class evaluation axis, extend reporting checklists and model cards to include it, and adopt deployment-side mitigations for better energy efficiency.