Generative AI is transforming how people access information, challenging traditional advertising mechanisms built around predefined slots. Towards generation-native advertising, we propose the Latent Advertiser Mixture Auction (LAMA), a token-level advertising mechanism that embeds advertiser influence directly into the generation process. Advertisers report local continuation values that induce advertiser-specific next-token policies, from which the platform decodes through a latent mixture while updating an allocation posterior. We show that LAMA satisfies Markov DSIC and IR, and achieves near-optimal KL-regularized welfare. We further develop a learning-based implementation that reconstructs the required reports online from learned local advantages and root values. Proof-of-concept experiments on real-world commercial-search query splits show that LAMA improves platform welfare and revenue while maintaining user-facing response quality, providing initial evidence for the feasibility of generation-native advertising.
We give a formal mechanism design model for the continuous participatory governance of a deployed AI agent. The mechanism is built on the principle that governance should control an AI agent through resource allocation so as to make authorization self enforcing via compute budgets. The mechanism seeks to establish the Safe AI paradigm that compute is an effective governance lever. We situate our work as a compliance or commons overlay on a deployer. One governance period is an extensive form game in which verified human stakeholders arrive sequentially and contribute, on a provision or a rejection market, in a governance currency that is deliberately distinct from the agents compute. A funding aggregator turns raw contributions into breadth weighted effective supports - a two threshold gate with hysteresis converts net support into a binary authorization that, through a coupling map bounded by an exogenously certified safety ceiling, releases a metered compute budget - realized in hardware as a signed compute license so that the decision is self-enforcing. We characterize the class of agents the mechanism can govern and isolate manipulation of the governing electorate by the governed agent as the central open problem. We also introduce several challenges addressing manipulation of governing electorate by the governed agents.
Artificial intelligence (AI) is increasingly integrated into medical decision-making, yet its liability implications remain complex, particularly when physicians differ in diagnostic skills and their quality is unobservable. This paper develops a principal-agent model in which a social planner designs medical liability to regulate a physician with private quality information who chooses between a standard treatment, a personalized judgment-based treatment, or following an imperfect AI recommendation. Our analysis yields several novel insights. First, we show that the optimal mechanism under asymmetric information is surprisingly simple: a uniform, one-size-fits-all liability level for all physician types who deviate from the standard of care. Despite physician heterogeneity, this simple policy often achieves the full-information first-best outcome, particularly when standard care is reliable or AI is highly accurate. Second, the relationship between AI accuracy and optimal liability is non-monotonic. Contrary to common intuition, better AI does not always imply more relaxed liability. As AI accuracy increases, the optimal liability either decreases monotonically or follows an inverted-U pattern, depending on the uncertainty of the standard treatment. Third, asymmetric information does not universally reduce social welfare. Welfare loss arises only when standard care is unreliable and AI accuracy is too low; even then, its magnitude follows an inverted U-shape, initially increasing as AI complicates the regulatory problem, but declining as more accurate AI helps mitigate it. Finally, we find that information asymmetry is a double-edged sword in the presence of AI, and greater transparency does not benefit all stakeholders equally.
John L. Turner-Smith, Zimeng Huang, Yuhan Fu +2cs.AI
As search increasingly shifts toward LLM-driven answer engines, advertising is becoming embedded within the generated response itself and should therefore be evaluated for both user utility and commercial value. The key challenge is click-through intent: behavioural logs are unavailable, human annotation resists calibration, and frontier LLM judges conflate intent with linguistic fluency. These gaps compound, as principled pricing presupposes a continuous intent signal, while generating such a signal presupposes supervision that is currently unavailable. We construct the missing supervision through a psychologically grounded agent simulation framework, and distil it into a parameter-efficient evaluator that predicts click-through intent, together with the three companion dimensions of ad quality, as smooth, differentiable estimates. Validated through sign-certain behavioural perturbations, the evaluator surpasses frontier zero-shot judges on relevance sensitivity (79% versus 60-67%), tracks graded content degradation, generalises without error to 103 fictional products, and agrees with human preference in 86% of pairwise judgements across five annotators, with agreement rising in the evaluator's confidence. Upon its estimates we build the pricing layer directly, deriving the unique payment rule under which truthful bidding is optimal, demonstrating it on a best-of-k allocation, and extending the mechanism to non-monotone allocations. The same differentiable signal stands ready as a training objective for ad generation.
We study the problem of auditing a black-box algorithmic decision-maker from observable inputs and outputs alone. Our main result is an exact decomposition: under precisely characterized conditions, the cumulative \emph{regret} of a dynamic policy equals the sum of per-period covariances between the cost vector and the policy's decision. This extends the single-period identity of Aldridge~(2026) to the full multi-period setting of stochastic dynamic programming. We prove the identity holds exactly under i.i.d. costs and mean-unbiased Markov policies, derive closed-form bias corrections for non-stationary and time-varying cases, and establish the discounted-horizon analog. A Bellman recursion for the covariance regret functional connects the result to standard reinforcement learning algorithms; for rolling-window policies, the estimation-error bias is $O(d/w)$. The decomposition has direct implications for algorithmic auditing in strategic environments: in platform mechanism design, it provides a welfare-based audit metric without access to the agent's private type; in repeated games, covariance reduction is a sufficient condition for policy improvement; in procurement and ad auctions, the bias correction quantifies welfare loss from strategic misreporting. The associated trajectory estimator is consistent, asymptotically normal with HAC variance, and computable in $O(T \cdot nd)$ time. This makes the proposed approach a tractable, model-free audit tool for platform mechanisms, algorithmic portfolio strategies, and any sequential decision system subject to external performance review.