With the rapid growth of live-streaming e-commerce and digital marketing, abnormal marketing behaviors have become increasingly concealed and coordinated across heterogeneous modalities, challenging platform governance and early risk identification. We propose MM-FGDNet, a data-driven multimodal framework for detecting abnormal behavior in large-scale live-streaming environments from complementary temporal-evolution and group-structure perspectives. A cross-modal temporal alignment module maps video, text, audio, and user behavior into a unified temporal semantic space. A temporal fraud-pattern module captures the progression from weak early signals to abrupt outbreaks, while a cooperative manipulation module identifies coordinated interactions among organized user groups and automated accounts. Experiments on real-world multi-platform live-streaming e-commerce datasets show that MM-FGDNet outperforms representative baselines, achieving an AUC of 0.927, F1 of 0.847, precision of 0.861, recall of 0.834, and an Early Detection Score of 0.689, while reducing false alarms. Ablation studies validate the contribution of each module, and cross-domain experiments demonstrate stable generalization to new streamers, product categories, and platforms. These results indicate that MM-FGDNet provides an effective and scalable solution for proactive detection of coordinated abnormal behavior in live-streaming systems.
Digital platforms govern by changing rules: rankings, monetization thresholds, moderation standards, verification systems, disclosure requirements, appeal processes, and access policies. These interventions are rarely absorbed passively. Creators, sellers, advertisers, moderators, users, developers, and strategic operators adapt to the new reward surface. This paper develops a platform-adaptation model for evaluating governance interventions as transitions in adaptive multi-actor information systems. The model represents actor best response, strategic gaming opportunity, moderation burden, user-incentive movement, enforcement response, externality formation, and downstream platform stability. We evaluate the model on 72 external public platform-governance cases covering media monetization, ranking systems, verification, delivery platforms, marketplaces, app stores, community platforms, and creator ecosystems. Across 9 methods and 648 method-case evaluations, the full platform-adaptation simulator achieves mean adaptation quality of 0.836338, compared with 0.669731 for a risk-register baseline, 0.589457 for causal-loop analysis, 0.492750 for generic governance critique, 0.369492 for engagement-only optimization, and 0.331965 for baseline policy review. Paired comparisons show a win rate of 1.00 against all tested baselines and channel ablations. The contribution is an information-systems theory and measurement framework showing why platform governance evaluation fails when it treats policy rules as static controls rather than interventions into adaptive actor-response fields.
Zijing Wei, Chao Peter Yang, Xuanjie Chencs.CY cs.LG cs.SI
The rise of `kidfluencers' on YouTube has raised ethical concerns about child digital labor and exploitation. While emerging legislation attempts to regulate this ecosystem, empirical evidence linking exploitation to engagement remains scarce, given the difficulty of operationalizing exploitation at scale. This study presents a multimodal AI audit of 5,051 videos across 79 kidfluencer channels, using weak supervision to detect exploitation signals without large-scale manual labels. We aggregate noisy labeling functions -- including LLM-based classification of titles and GPT-4 Vision analysis of thumbnails and descriptions across six literature-grounded dimensions -- to assign a probabilistic exploitation score to each video. A multi-annotator validation study (N=107) shows strong agreement with human judgment (macro-average F1 $= 0.911$) and high sensitivity for overall exploitation risk (recall $= 0.960$, F1 $= 0.793$). Our findings reveal a significant engagement premium for performative labor, emotional bait, and privacy violations. Exploitation scores correlate with view counts (Spearman $ρ= 0.229$, $p < 10^{-50}$), and mixed-effects regression controlling for channel-level variation shows that a one-unit increase in exploitation score yields a $4.4\times$ increase in views ($p < 0.001$). Within-channel analyses indicate median view boosts of $+65.6\%$ for emotional bait and $+56.0\%$ for performative content (FDR-corrected $p<0.001$), with effects holding in same-year robustness checks ($p=0.030$). Explicit commercial content (product placement), by contrast, shows no premium ($-3.8\%$, n.s.), suggesting the platform rewards commodification of the child's identity and labor over traditional advertising. These findings challenge policy frameworks focused solely on financial trusts, showing that engagement is systematically tied to the intensive, performative labor of children.