Jacy Reese Anthis, Erik Brynjolfsson, James Evanscs.CY cs.AI cs.CL cs.LG stat.ML
How can humans make sense of the rapid takeoff of artificial intelligence (AI)? We studied the sensemaking dynamics of AI through an open-ended, mixed-methods study with computational text analysis of millions of AI-related newspaper articles and social media posts grounded in 57 semi-structured interviews with AI professionals in 2021 and 2023--before and after the recent surge of public interest. We identify a range of sociological frames (interpretive schemas that structure collective cognition) and show how AI professionals use frames to address significant cognitive challenges, such as assigning responsibility for societal impacts. We develop a framework of three primary debates across which frames are adopted and contested: (i) the $\textit{method}$ of AI development, between frames of top-down expert systems and bottom-up emergent capabilities, (ii) the $\textit{mind}$ of an AI system, ranging from a passive tool to a humanlike "digital mind," and (iii) the $\textit{morality}$ of how AI is used, particularly the decision of whether to slow down or speed up AI development. As humanity enters the era of transformative AI, technologists and policymakers must account for the framing dynamics that will circumscribe our beliefs, values, and actions.
Young job seekers frequently turn to social media to compare themselves with peers and make sense of career possibilities. However, passive feed browsing creates a paradox: the authentic peer content that provides emotional grounding also triggers potentially detrimental upward social comparison and cognitive overload. Previous work has either structured online user-generated content to reduce noise without changing the passive browsing modality, or built AI-powered career exploration systems that disregard authentic human experiences. To address this gap, we developed JobMate, an interactive system that transforms real social media career posts into persona-grounded conversational AI agents, shifting the interaction from passive scrolling to active, personalized dialogue. We conducted a between-subjects study ($N$ = 24, three disciplines) comparing JobMate with native RedNote browsing. Our study shows that JobMate's AI-mediated dialogue redirected social comparison from potentially detrimental upward comparison toward constructive self-reframing, while promoting sensemaking through active conversational engagement. However, users still relied on the authenticity of real peer content for emotional grounding. We discuss design implications for AI systems that augment authentic online user-generated content consumption across social comparison contexts.