Digital twin simulations show promise, but current empirical evidence suggests that the approach should be tested before being deployed in any particular context. To lower the friction for researchers and practitioners to test and deploy digital twin simulations, this brief commentary introduces ExploraTwin (https://exploratwin.org), an open-access, non-profit research platform for digital twin survey simulations. ExploraTwin supports two modes. In survey mode, researchers can upload a Qualtrics survey file or create a survey within the platform; select an available sample of digital twins; configure and run the simulation, and export analysis-ready data. In panel mode, researchers can assemble a small group of twins for open-ended conversations, document annotation, and moderated, focus-group-style voice discussions. We also developed CroissantTwin, a standardized data format for adding samples of digital twins to the platform. We demonstrate the survey mode workflow by using the platform to replicate 19 experiments on digital twins from the Twin-2K-500 dataset. ExploraTwin's survey execution fidelity is high: 99.6% of 197,000 answer units returned a structurally valid response on the first run.
Zihan Chen, Di Zhu, Lei Nico Zhengcs.CL cs.AI cs.CY cs.HC
Large language models (LLMs) are increasingly used as synthetic users, stand-ins for human respondents whose simulated answers feed product, policy, and market decisions. We ask when this substitution is valid and when it fails, and package the answer as an evaluation framework for intelligent synthetic-user systems. A single protocol, run across four models spanning two families and an 8B-to-frontier capability range, is applied to two independent domains of real human-response data: U.S. general social attitudes (General Social Survey) and cross-cultural values (World Values Survey). Every model is benchmarked against a suite of non-LLM baselines fit on held-out human data. Under demographic prompting and the survey-simulation protocols we test, two failures replicate across both domains, all four models, and both families. First, at the individual level no LLM beats even the strongest baseline; on cross-cultural values every model falls well below it, and the gap survives distance-aware and proper scoring. Second, models systematically over-determine demographics, treating identity as far more predictive of attitudes than it is among real people, a distortion present for nearly every question-group combination and robust to a coding-invariant measure. Neither failure is remedied by a larger, more capable model. A decision-impact analysis shows why this matters in practice: on a segment-targeting task the models inflate between-segment gaps two to fourfold, would direct a team to the wrong segment in half of U.S. and most cross-cultural cases, and manufacture segment splits that do not exist in real people. We make the cross-domain benchmark and the evaluation framework available on request, so that teams can determine in advance when synthetic-user evidence is safe for decision support and when it is not.
Song-Ze Yu, Joseph Suh, Serina Chang +1cs.CL cs.AI cs.HC
We present Anamnesis, an interactive system for demographically controllable survey simulation using large language models. Open-source and designed for non-technical users/researchers, Anamnesis enables the prototyping and stress-testing of survey instruments on virtual populations rather than real human subjects. The platform operationalizes the recently introduced Anthology and Alterity frameworks, which use structured narrative backstories to condition model responses, within a unified web interface. It supports open-ended generation, probabilistic demographic resampling, and multimodal (image and audio) surveys. We evaluate the system through two case studies: (1) replicating segments of Pew Research Center's American Trends Panel (ATP) on political typology and biomedical issues and (2) emulating human preference in the New Yorker Caption Contest. In both cases, Anamnesis produces opinion distributions that more closely match real-world survey data than standard persona-prompting baselines, offering a transparent, reproducible, and open-source alternative to proprietary simulation services.
Large language models (LLMs) are increasingly used as synthetic survey respondents, but existing evaluations ask whether answers look plausible at the individual level. We argue the right question is psychometric: do LLMs preserve the joint distribution, latent structure, reliability, mediation pathways, and demographic effects of real human survey data? We introduce a Lithuanian organisational-psychology dataset (n=263 employees; Dunham Attitudes Toward Change, UWES-17, Koopmans IWPQ; 68 items, 12 subscales) and condition a 37-model lineup spanning OpenAI, Anthropic, Google, and twelve open-weight families on real respondent profiles under a five-level persona-disclosure ladder, presentation and reasoning-effort ablations, counterfactual demographic swaps (gender, role, education), a cross-language check, and a verbatim-recall memorization probe. The resulting Psychometric Similarity Score (PSS) is anchored against five non-LLM statistical baselines and a held-out human-vs-human ceiling, with respondent-bootstrap confidence intervals and an item-permutation null for Tucker's phi. LLMs reproduce the qualitative direction of human psychometric relationships, but a Gaussian-copula baseline beats every LLM on the sample-driven PSS components; the LLM "crowd" is more similar to itself (mean inter-LLM PSS 0.73) than to humans; and memorization does not drive the leaderboard (recall-PSS rank correlation 0.00). Counterfactual swaps reveal education-driven effects (mean |d|=0.56) that dwarf gender (0.12) and role (0.18); Tucker's phi on UWES falls inside the permutation null for 8 of 37 models. Downstream, every LLM shows a strong acquiescence shift (+0.84 SD), synthetic-trained regressors lose predictive validity on held-out humans (mean R^2 -0.18 vs 0.28), and models fabricate indirect effects on 3 of 10 placebo mediation paths. LLM samples are not a drop-in replacement for human survey data.