Christmas tree plantations are economically relevant, yet a largely unexplored application domain in Remote Sensing (RS). Their delineation is challenging because of high planting density, short rotation cycles, visual confusion with surrounding vegetation, the availability of dense labels for one reference year only, and severe class imbalance at the landscape scale. Although Deep Learning (DL) methods have shown strong potential for vegetation mapping, existing approaches are typically designed for forests, generic plantation systems, or orchards, and do not explicitly address the structural specificity and hard-negative confusion that characterize Christmas tree plantations. In response to these challenges, this work makes three main contributions: (i) it frames Christmas tree plantation mapping as a distinct rare-target semantic segmentation problem; (ii) it introduces a Hard Negative Mining (HNM) strategy to improve discrimination against confusing background patterns; and (iii) it evaluates the proposed framework across complementary levels, including supervised testing, temporal transfer, and large-scale validation. On the 2020 test set held out, the best model, DeepLabV3 with a ResNet-34 encoder, achieves an IoU of 0.733 and an F1-score of 0.846. HNM substantially improves precision-recall behavior, increasing the area under the precision-recall curve from 0.204 to 0.913. Temporal inference further shows meaningful transferability, reaching IoU/F1 values of 0.751/0.858 on 2017/2018 and 0.691/0.817 on 2023. Large-scale validation further highlights the intrinsic difficulty of the task, as Christmas tree plantations occupied only a very small fraction of the extent of the common evaluation, corresponding to 1,498.4 ha (1.72\%) in 2017/2018 and 1,782.2 ha (2.04\%) in 2023 out of 87,309.4 ha in total.
Automated product recognition is a cornerstone of modern retail intelligence; however, accurately matching real-world, in-store images against extensive corporate catalogs remains a major scalability bottleneck for large-scale applications. In this work, we address this challenge by reformulating the task as an embedding-based cross-domain retrieval problem rather than a standard closed-set classification task. Specifically, we define the objective as retrieving the most corresponding catalog reference image for a given real-world product query crop from an expansive inventory. To bridge the severe domain gap between pristine studio packshots and noisy in-store queries, we introduce a novel catalog-to-real multi-stage contrastive learning paradigm (Cat2Real). This framework fine-tunes a vision backbone by systematically exploiting both item-level and image-level similarities to drive targeted hard negative mining. Extensive empirical evaluations demonstrate that our paradigm scales seamlessly to unseen products and categories, yielding outstanding zero-shot generalization performance even in the complete absence of real-world training images for novel inventory.