Subject-driven image customization aims to generate images that not only follow textual instructions but also preserve the identity of a given reference subject. Existing approaches, including test-time fine-tuning, encoder-based methods, and token competition in shared attention spaces, suffer from limited efficiency, misalignment between extracted reference features and the generative process, and interference from irrelevant information. To address these limitations, we formulate the customization task as a distribution shift induced by incorporating reference images into text-to-image generation, and derive a Conditional Attention Distribution Shift formulation grounded in maximum entropy theory. Building on this formulation, we propose CustomShift, a dual-branch architecture based on Stable Diffusion 3. The Reference-Alignment Branch leverages self-attention between reference images and subject names to achieve layer-wise alignment with latent representations, while the Cross-Guidance Branch integrates textual and reference cues to guide generation. Experiments on the DreamBooth and Custom101 benchmarks demonstrate that our method consistently outperforms state-of-the-art approaches, achieving a better balance between semantic fidelity and subject consistency.
Image customization learns target subjects from reference concept images and generates conditioned images per text prompts, mainly modifying styles or backgrounds. Prevailing methods adopt fine-tuning to pack diverse concept attributes into a unified latent embedding, yet entangled attributes hinder elimination of irrelevant disturbances from style and background. To address this issue, we propose Equilibrated Diffusion, a frequency-driven approach that disentangles tangled concept features for balanced customization and consistent text-visual matching. Unlike conventional methods learning full concepts with shared embeddings and unified tuning, our work utilizes the inherent link between image frequency components and semantics: low frequencies represent subject content and high frequencies correspond to styles. We decompose concepts in frequency space and optimize each embedding independently. This separate optimization enables the denoiser to capture style detached from subject identity and generalize better to unseen stylistic prompts. Merging multi-frequency embeddings preserves the model's original spatial customization ability. We further deploy mask-guided diffusion to restrict irrelevant background changes and boost text alignment. Residual Reference Attention (RRA) is inserted into spatial attention to retain subject structure and identity consistency. Experiments prove Equilibrated Diffusion exceeds mainstream baselines on subject fidelity and text adherence, verifying our method's superiority.