Makeup-transfer applies the reference makeup to the source face while preserving the source identity. Despite advances in full-face editing by diffusion-based methods, strong regional controllability, makeup fidelity, and identity preservation remain challenging. The reasons are (i) pixel-to-attention misalignment that causes spillover into non-target areas and weakens regional control; (ii) unclear transfer/preservation concept separation under two-image conditioning, leading to coupling between makeup attributes and identity; and (iii) the lack of a high-resolution dataset that is identity-consistent and region-labeled for fine-grained supervision. In this paper, we propose MagicMakeup, a diffusion transformer-based framework for region-controllable and high-fidelity makeup transfer, built on spatial constraints and concept disentanglement. To enable precise region-specific editing while preserving identity, we propose Token-Aligned Region Gating, which aligns pixel masks with attention and applies region-specific logit gating. To clarify the concepts of transfer and preservation, we further introduce Cross-Modal Perception Guidance, which aligns text and image features to enhance cross-modal concept perception. We also design a pipeline for the generation of 1024 x 1024 data pairs through region-specific makeup removal and establish a unified benchmark in synthetic and real settings. Extensive quantitative and qualitative experiments show that MagicMakeup improves regional controllability, makeup fidelity, and identity preservation, with strong robustness across styles, races, and poses.
Makeup transfer applies a reference cosmetic style to a source face while preserving its identity and geometry. However, this task is severely hindered by the lack of real paired training data. Current methods rely on either weak priors or synthetic pseudo-targets from large-scale editing models. These paradigms provide suboptimal guidance, often leading to degraded fine-grained details, synthetic artifacts, and identity drift. To this end, we propose Anchoring on Reality Makeup Transfer (ART), a two-stage framework with a reality-anchored refinement cycle. In Stage I, the model is initialized with pseudo-targets to establish basic semantic alignment and global makeup placement. Crucially, Stage II shifts supervision from pseudo-targets to the real reference, reconstructing it from its bare-skin counterpart through a differentiable cycle that penalizes any omitted detail and overrides synthetic artifacts. Furthermore, we introduce MakeupFaces2K (MF2K), the first 2K-resolution in-the-wild makeup portrait dataset comprising 8,573 images. Extensive experiments demonstrate that our method achieves superior makeup fidelity, strong background stability, and robust identity preservation, especially for complex makeup styles.
Makeup transfer models enable fun augmented reality (AR) experiences as well as virtual try-on (VTO) for online makeup shopping. While recent state-of-the-art diffusion based solutions such as Stable-Makeup dramatically improve the accuracy and realism of makeup transfer, they still face limitations in identity and skin color preservation, making production-level VTO for makeup shopping unrealistic. In this work, we propose MakeupMirror, a diffusion-based approach to makeup transfer that makes significant progress towards preserving facial features and skin tone. We introduce several technical innovations over Stable-Makeup: (1) integration of facial geometry conditioning with ControlNets to maintain facial fidelity; (2) region-specific makeup transfer control to enable precise makeup application across facial regions such as skin, eyes and lips; (3) skin tone-based makeup transfer modulation that prevent skin tone alteration in cross-subject transfer scenarios; and (4) integration of a Levenberg-Marquardt Langevin sampler to speed up inference while maintaining generation quality. Our experiments on CPM-Real, Makeup Wild, and (herein newly collected, more diverse) MakeupSelfies datasets show that MakeupMirror improves relative facial recognition similarity by +60%, reduces relative skin tone difference by -50% over Stable-Makeup, with a latency of 0.7s, while achieving expert acceptance rate of 94% across core facial identity preservation criteria.