Decoupled Temporal Encoding for Generative Recommendation

Positional encoding is a fundamental component of Transformer-based generative recommendation models, where user histories are modeled as autoregressive item sequences. Most positional encoding methods are inherited from natural language processing and mainly represent discrete item order. However, recommendation sequences go beyond ordered lists, as timestamps and temporal effects also shape item relations. Our work is motivated by a real-world food delivery and instant retail recommendation system, where user behavior exhibits multi-level temporal regularities, including recency effects, meal-time peaks, weekday-weekend shifts, and promotion-driven traffic bursts. Existing methods partially address this issue through timestamp features, interval embeddings, decay functions, or attention biases, but they usually inject heterogeneous temporal signals through a unified representation or a single modeling pathway, making it difficult to distinguish broad temporal dynamics from local order cues. To address this limitation, we propose Decoupled Temporal Encoding, a lightweight framework for generative recommendation. DTE separates temporal dynamics from order information through two complementary modules: a personalized macro-temporal module that injects compact temporal primitives into item embeddings, and a time-gated micro-sequential module that introduces relative-order bias only when interactions are temporally dense. DTE is also parameter-efficient and deployment-friendly, allowing easy integration into existing systems.

ClockRoPE: Random Fourier Rotations for Temporal Routine Modeling

Rotary Position Embedding (RoPE) has been widely adopted in transformer-based large language models. However, its log-linear frequency schedule, originally designed to produce long-term attention decay, limits its adoption in domains with more complex distance-correlation patterns, such as temporal periodicity in sequential recommendation. We investigate the expressiveness of general query/key rotations and find that any normalized continuous positive-definite attention modulation function can be approximated by random rotations induced by its own Fourier transform, which we term Random Fourier Rotations. Building on this theory, we propose ClockRoPE for routine modeling in sequential recommendation, where rotation frequencies are derived from periodic attention modulation functions. In online A/B tests, ClockRoPE demonstrates consistent improvements in valued engagement metrics, and has been successfully deployed in production-scale generative retrieval system at a major video-sharing platform.