Jie Chen, Xiangqian Yu, Yanchao Lian +9cs.IR cs.AI cs.LG
Scaling Transformers has driven large gains in language modeling, but transplanting this to behavior-sequence modeling in production ranking is challenging: recommendation differs in signal quality, where behavior sequences are noisy, temporally irregular, and sparsely supervised, and in computation asymmetry, where each request scores many candidates against one shared user history under tight latency budgets. We propose ReST, a recommendation-native Transformer scaling framework. For signal quality, it introduces a sequence encoder with dual-gated attention, rotary positional and temporal embedding, stabilized residual normalization, and training-only auxiliary objectives. For computation asymmetry, it factorizes ranking into a heavy reusable encoder and a lightweight cross decoder with projection-free KV attention and token-specific parameterization, coupling user-level shared-prefix training with shared-prefix serving for compute-once, decode-many-times ranking. Across industrial and public benchmarks, ReST achieves higher accuracy and scales more consistently along sequence length, depth, and width, where LLM-style Transformer blocks saturate. A one-week online A/B test on a production advertising platform improves online AUC by 1.31% and lifts a core revenue metric by 11.93% within a 50 ms P99 budget; ReST has since been fully deployed in production, showing that behavior-sequence scaling remains a promising, under-exploited axis for production ranking.
Industrial recommenders rely on two model families that have evolved largely independently: feature-interaction models over multi-field user/item features, and sequential models over user-behavior histories. Production systems couple them only loosely. To unify the two, we present UniDot, a novel architecture for post-click conversion prediction built from the factorization-machine (FM) point of view: the embedding inner product---which powers collaborative filtering and lets a recommender generalize to unseen user--item pairs---is the same primitive as attention's query dot key scoring, so a single dot-product of tokens can underlie both feature interaction and sequence modeling. UniDot tokenizes non-sequential fields and multi-domain behavioral sequences into one shared token space and stacks a single macro-block in which a token-mixing bus and a sequence-retrieval bus (item tokens cross-attending the histories) run in parallel and exchange state each layer through an MLP-Mixer fusion, while an FM Highway carries explicit per-layer dot-product interactions around the residual stack directly to the classifier. The sequence side is embedded once per forward pass and shared by all consumers, bounding inference latency. Trained with a dual sparse/dense (Adagrad + Muon) optimizer, an auxiliary conversion-delay head, and multi-path mutual learning, UniDot finished as the runner-up on the Industrial track of the TAAC KDD Cup 2026.
David Bauer, Cancan Zhang, Wenshun Liu +11cs.IR cs.LG
Recommendation systems have undergone significant transformations in the past years. The transition from traditional feature interaction modules to generative next-action prediction has pushed the boundaries of personalized content. Developments have largely evolved along two separate tracks. Sequence modeling approaches on the one hand and feature interaction methods on the other. In this paper, we introduce Bumblebee, a recommendation architecture that addresses the lack of interaction between the two directions through an interleaved, stackable block design. Each block implements a micro-pipeline of layers combining sequence personalization, attention-based encoding, and feature crossing into a self-contained unit. Every block produces a joint representation of both feature modalities which is consumed by the next block in the sequence. This mechanism encourages early and repeated mixture of modalities and enriches downstream features with additional contextual information. Residual connections between blocks create cross-modal information pathways and yield additional predictive performance without adding additional parameters. Blocks can be specialized by selectively dropping components, enabling flexible trade-offs between quality and throughput. We evaluate our approach on large-scale industrial data and show consistent improvements over comparable baseline models across several classification and regression tasks. Furthermore, we conduct ablation studies to confirm that the interleaved composition itself is the primary driver of these improvements. Our results suggest that interleaving heterogeneous functional units, rather than composing deep stacks, is a promising paradigm for future-generation recommendation architectures.
Sequence modeling has become increasingly popular in recommendation and ranking algorithms, owing to its capacity to model users' historical behaviors and infer user intentions. Despite its theoretical simplicity, the practical deployment of a sequence model in production is non-trivial due to complexity of the sequence and sparse labels. For example, in Airbnb, guest sequences are often long, exploratory and complex, and we focus on booking labels, which are sparse. As such, we are often required to make various design decisions regarding data and modeling to strike a balance between effectiveness and scalability. This work delved into these production challenges and deployed JourneyFormer, a sequence modeling solution for search ranking at Airbnb. We detail crucial design considerations, covering aspects such as guest event selection, ID embeddings, model architecture, and label attribution. Additionally, we describe several tailored strategies to accelerate model training and inference. JourneyFormer has been successfully deployed within Airbnb's production, where its effectiveness and impact have been evidenced not only by improved offline ranking metrics but also by significant gains in key business metrics through online A/B testing across 2 production surfaces.
With the rapid development of the Internet, users have increasingly higher expectations for the recommendation accuracy of online content consumption platforms. However, short videos often contain diverse segments, and users may not hold the same attitude toward all of them. Traditional binary-classification recommendation models, which treat a video as a single holistic entity, face limitations in accurately capturing such nuanced preferences. Considering that user consumption is a temporal process, this paper demonstrates that the timing of user actions can represent diverse intentions through statistical analysis and examination of action patterns. Based on this insight, we propose a novel modeling paradigm: Action-Aware Generative Sequence Network (A2Gen), which refines user actions along the temporal dimension and chains them into sequences for unified processing and prediction. First, we introduce the Context-aware Attention Module (CAM) to model action sequences enriched with item-specific contextual features. Building upon this, we develop the Hierarchical Sequence Encoder (HSE) to learn temporal action patterns from users' historical actions. Finally, through leveraging CAM, we design a module for action sequence generation: the Action-seq Autoregressive Generator (AAG). Extensive offline experiments on the Kuaishou's dataset and the Tmall public dataset demonstrate the superiority of our proposed model. Furthermore, through large-scale online A/B testing deployed on Kuaishou's platform, our model achieves significant improvements over baseline methods in multi-task prediction by leveraging sequential information. Specifically, it yields increases of 0.34% in user watch time, 8.1% in interaction rate, and 0.162% in overall user retention (LifeTime-7), leading to successful deployment across all traffic, serving over 400 million users every day.