Prior work on a social web highlighter located individuality in selection -- which documents a person chooses to highlight -- but measured it cross-sectionally. We ask the temporal question: is a reader's selection signature a trait or a state? We freeze each reader's first six months of highlighting as a profile and track its own-vs-other advantage on their later selections at growing gaps (to 24+ months), with negatives drawn from the same calendar era -- so supply drift cannot masquerade as personal drift -- at a coarse global level and at a fine level whose negatives and controls come from the reader's own interest neighborhood; the anchor cell reproduces the prior cross-sectional level (+0.188 vs +0.169), validating the harness. Four results. Within the same users, the fine-layer advantage shows no statistically detectable paired decline at any horizon (6-12 month retention R = 1.00 [0.85, 1.18], n = 212; the farthest bin is compatible with a modest decline; the only contrast whose interval excludes zero is the coarse layer at 12-24 months, about 13%). The signal is not reducible to repeated domains (~90% survives excluding all profile sources). Within-person drift is slow (a recent-half profile beats the old half by +0.042). Prospectively, personal profiles -- even one built from a reader's earliest documents, median 20 months before evaluation -- rank their next reads at roughly 3x the AP of every simple non-personal prior tested. We use "trait" operationally (a stable signature under continued engagement); the scope is heavy, long-tenured readers of one platform, and exposure is not separable from choice.
When many people highlight the same document, is the crowd a single consensus, or is it internally structured into reader sub-groups that mark different things -- and is that structure a stable property of a reader or of the document? Building on prior work showing an individual's within-document highlighting signal is a whisper while individuality lives in selection, we ask the group-level question on a co-readership platform using a margin-preserving curveball null. Experiment 1: within a document, readers form strong sub-groups -- pairs agree far beyond what shared salience, mark density, and sentence popularity predict (nearest-neighbour agreement z=+6.3, significant in 88% of documents). Under an eight-block region-preserving null, shared engagement with the same coarse regions of the document accounts for about 40% of this excess; the majority survives as finer reader-specific agreement (z=+3.6, 77% significant). So the within-document crowd is, in a descriptive sense, factional. Experiment 2: is that grouping a stable reader trait? Here we are honest about power. The cross-document split-half reproducibility of a pair's agreement is near zero pooled (+0.078 and 0.000 in two separately drawn samples), and a power calibration shows the test is informative only for pairs that co-read many documents. In the only informative high-overlap subset (k>=4), point estimates are positive but small-sample, imprecise across the separately drawn samples, never significant, and attenuate under the region-preserving null. We therefore leave cross-document stability unresolved: the data is consistent with anything from situational grouping to a weak-to-moderate stable reader trait. The crowd is factional within a document; whether its factions follow the reader across documents is, honestly, beyond our reach.
Does personalizing what a reader sees pay off, and where does it stop? Using a social web highlighter and a co-readership identity control (the same document highlighted by many users, which holds document and topic fixed and asks whether a person's own history predicts their marks better than another reader's does), we map the shape and limits of personalization across reading altitudes. At the document altitude we give the clean, leakage-free, identity-controlled measurement that prior next-document evaluations could only upper-bound: a person's history identifies which documents in a co-reading neighborhood are theirs, with an own-versus-other gap of +0.169 against community negatives and +0.119 against topic-matched hard negatives (both highly significant); a content-based arm suggests the signal is not purely title-driven but is largely thematic. This is comparable to the span-level selection signal (+0.14) from our prior work: the selection signal is of comparable magnitude across altitudes (+0.12 to +0.17), most of it stable topic preference. At the sentence altitude, a two-stage personalized auto-highlight (an impersonal model proposes candidates, a personal model re-ranks them) does not improve on its impersonal baseline: two off-the-shelf zero-shot LLMs, including a frontier model, predict highlight locations worse than a lead baseline, and personal re-ranking is beaten by the salience order even on the highest-recall candidate pool, so the null is not merely a Stage-1 ceiling artifact. Measurable personalization appears primarily at the selection layer: modest (~+0.13), topic-dominated, with no reliable gain at the salience layer. We also surface a control-in-negatives bias that inflated our document gap to a spurious +0.227 until audited. Going beyond the shared salience layer may be better approached by aggregating individuals than by personalizing them harder.