Decoupled Temporal Encoding for Generative Recommendation

Positional encoding is a fundamental component of Transformer-based generative recommendation models, where user histories are modeled as autoregressive item sequences. Most positional encoding methods are inherited from natural language processing and mainly represent discrete item order. However, recommendation sequences go beyond ordered lists, as timestamps and temporal effects also shape item relations. Our work is motivated by a real-world food delivery and instant retail recommendation system, where user behavior exhibits multi-level temporal regularities, including recency effects, meal-time peaks, weekday-weekend shifts, and promotion-driven traffic bursts. Existing methods partially address this issue through timestamp features, interval embeddings, decay functions, or attention biases, but they usually inject heterogeneous temporal signals through a unified representation or a single modeling pathway, making it difficult to distinguish broad temporal dynamics from local order cues. To address this limitation, we propose Decoupled Temporal Encoding, a lightweight framework for generative recommendation. DTE separates temporal dynamics from order information through two complementary modules: a personalized macro-temporal module that injects compact temporal primitives into item embeddings, and a time-gated micro-sequential module that introduces relative-order bias only when interactions are temporally dense. DTE is also parameter-efficient and deployment-friendly, allowing easy integration into existing systems.

IntentTune: Using user demand and personalization to resolve "unknown" query intents for e-commerce search

Understanding user intent is fundamental to delivering relevant search results in e-commerce. However, substantial fraction of real-world queries are under-specified (e.g., "watch" or "shirt"), lacking explicit attributes such as gender or age group. This ambiguity poses a significant challenge for query intent detection models in e-commerce search systems, which must accurately infer latent user intent (e.g., age, gender) to support effective downstream retrieval. We introduce IntentTune, a framework for resolving ambiguous or under-specified query intents by leveraging either (1) user-specific behavioral signals including search history, browsing activity, and profile attributes or (2) population-level demand patterns aggregated across all users. Through experiments on real-world e-commerce data, we first demonstrate that population-level demand patterns alone are insufficient to reliably infer intent in under-specified queries. We then demonstrate that user-specific behavioral signals -- particularly prior search queries -- outperform both population-level statistics and static profile information for inferring gender, age group, product category, and size intent from underspecified queries.

Scaling Laws for Behavioral Foundation Models over User Event Sequences

Foundation models are increasingly trained on sequences of user actions in recommendation, payments, fraud, and commerce, but these models still lack the kind of compute calibration that scaling laws provide for language models. We study a common two-part behavioral-model architecture: a feature-based event embedder maps each multi-modal item to a vector, and a decoder-only transformer predicts the next event from the resulting sequence. Across roughly 600 runs on real interaction data, spanning $10^{15}$-$10^{19}$ training FLOPs, we jointly vary four deployment-relevant axes: the two-part parameter split, critical batch size, model/data allocation, and the number of sampled negatives used after freezing the embedder. A small embedder ($s^{\star}\!\approx\!2\%$ of parameters) is compute-optimal at every budget we test because embedder parameters are both more expensive per step and exposed to far more repeated items than contextualizer parameters. Compute-optimal training is data-heavy relative to text at low compute, but its $D/N$ ratio moves toward the Chinchilla heuristic as compute increases. The sampled training objective and deployed ranking metrics disagree in ways that themselves scale: critical batch size, optimal negative count after freezing, and the agreement between loss and ranking quality all shift with compute and with the chosen evaluation metric. For negative sampling, larger budgets increasingly prefer more negatives; by $10^{19}$ FLOPs the active constraint is candidate-axis memory rather than FLOPs. In behavioral foundation models, the evaluation metric is therefore part of the scaling law: changing it can change the compute-optimal recipe.

Action-Aware Generative Sequence Modeling for Short Video Recommendation

With the rapid development of the Internet, users have increasingly higher expectations for the recommendation accuracy of online content consumption platforms. However, short videos often contain diverse segments, and users may not hold the same attitude toward all of them. Traditional binary-classification recommendation models, which treat a video as a single holistic entity, face limitations in accurately capturing such nuanced preferences. Considering that user consumption is a temporal process, this paper demonstrates that the timing of user actions can represent diverse intentions through statistical analysis and examination of action patterns. Based on this insight, we propose a novel modeling paradigm: Action-Aware Generative Sequence Network (A2Gen), which refines user actions along the temporal dimension and chains them into sequences for unified processing and prediction. First, we introduce the Context-aware Attention Module (CAM) to model action sequences enriched with item-specific contextual features. Building upon this, we develop the Hierarchical Sequence Encoder (HSE) to learn temporal action patterns from users' historical actions. Finally, through leveraging CAM, we design a module for action sequence generation: the Action-seq Autoregressive Generator (AAG). Extensive offline experiments on the Kuaishou's dataset and the Tmall public dataset demonstrate the superiority of our proposed model. Furthermore, through large-scale online A/B testing deployed on Kuaishou's platform, our model achieves significant improvements over baseline methods in multi-task prediction by leveraging sequential information. Specifically, it yields increases of 0.34% in user watch time, 8.1% in interaction rate, and 0.162% in overall user retention (LifeTime-7), leading to successful deployment across all traffic, serving over 400 million users every day.