Understanding user preferences from noisy and temporally evolving social media behaviors is fundamentally challenging due to interest drift, where user preferences shift across time and exhibit both multi-scale temporal patterns and diverse co-existing interests. To address this, we propose DUMoE, a unified framework for drift-aware multimodal user representation learning. Our model consists of (i) a temporal dynamics-aware backbone that captures and integrates static profiles, short-term behavioral signals, and long-term dependencies into a coherent representation, and (ii) a sparse mixture-of-experts (MoE) interest adapter that disentangles multiple latent interests via expert specialization and adaptive routing. Each expert models a distinct interest subspace, while a gating network dynamically selects and aggregates a sparse subset of relevant experts for each user. To enable stable and effective optimization, we further introduce a three-stage training strategy that decouples backbone learning, expert specialization, and gating optimization. Extensive experiments on real-world social media datasets show that DUMoE consistently outperforms state-of-the-art methods on both user interest prediction and interaction prediction tasks.
Modern recommender systems treat observed actions as reliable proxies for user preferences, yet interactions often reflect exploration or comparison rather than stable preference expression. As interfaces evolve from static layouts toward generative UIs and immersive extended reality (XR), the need for deeper, modality-agnostic user understanding grows: these adaptive environments must decide not only what to present but where, when, how prominently, and most importantly why a user acts. We propose an Inverse Theory of Mind (IToM) pipeline that reasons backward from observed interactions to infer the beliefs, preferences, and decision-making traits that explain behavior. The pipeline reconstructs each user's decision context, including what was chosen and what alternatives were available, applies LLM-driven counterfactual reasoning to produce evidence-grounded natural-language belief statements, and synthesizes these beliefs through multi-hypothesis abductive inference into a structured user persona. We evaluate on the OPeRA dataset against ground-truth personality assessments, attitudinal surveys, and interview-based personas across four tasks: next action prediction, shopping attitude alignment, Big Five personality inference, and held-out category prediction. Results show that inferred personas match or exceed ground-truth personas and that multi-hypothesis reasoning is essential for accurate personality prediction. We further demonstrate cross-modal transferability with a persona-driven spatial banking application on VisionOS.
Contrastive learning is widely used for user modeling in large-scale recommender systems, where standard in-batch negatives implicitly assume universal exposure that any user can be shown any item. On local community platforms such as Karrot, however, exposure is geographically constrained; many user-item pairs are impossible by design yet still treated as negatives during training, diluting the contrastive learning signal. We address this impossible negatives problem and propose Region-Constrained Batch Sampling (RCBS), a simple yet effective batching method that constructs region-homogeneous mini-batches so that users are contrasted primarily against items they could feasibly see. By replacing impossible negatives with feasible ones, RCBS naturally introduces harder and more informative negatives under realistic exposure constraints. With offline evaluations and online A/B tests, we show that RCBS consistently improves user representation quality and consequently enhances home feed ranking, retrieval, and display ads ranking. The resulting user embeddings have been deployed in production across various applications.
Solal Vernier, Ivan Can Arisoy, Merwan Barlier +1cs.LG
User foundation models have demonstrated strong results in e-commerce and social recommendation, but most industrial deployments assume environments where user identity is stable and persistent. Open-web real-time bidding (RTB) operates on a structurally different data distribution: user identity is fragmented and non-persistent across browsing sessions, and the availability of browsing history depends on user privacy choices. Consequently, a significant portion of traffic carries no historical data, and available records often consist of relatively short, disjointed sessions. As a result, historical signals in this domain are typically represented as aggregated counters and recency buckets, leaving the sequential structure unexploited. To address this limitation, we present a user foundation model that applies self-supervised learning on user browsing histories and show that the learned representation improves multiple downstream production tasks, demonstrating the viability of this approach on the open web. We pre-train a Transformer encoder with masked language modeling and a sequence-level contrastive objective, then fine-tune it on the click prediction task. We optimize the encoder's pre-training pipeline with an LLM-in-the-loop search over a curated catalog of reviewable, code-level edits (lifters), instantiating the LLM-as-optimizer paradigm in an industrial setting. The same encoder representation yields +1.197% RIG on the production bid win-rate model and +1.354% RIG on the production CTR ranker; a 7-day live A/B test confirms +2.13% CTR, -1.13% eCPC (80% CI excluding zero on both metrics).
Rawaa Alatrash, Mohamed Amine Chatti, Hong Yang +1cs.AI cs.CY cs.IR
User modeling is a critical task in a variety of personalized systems. Recognizing their effectiveness in learning from graph-structured data, Graph Neural Networks (GNNs), particularly Graph Convolutional Networks (GCNs), are increasingly employed for user modeling. However, existing approaches typically treat different relation types in a graph as homogeneous, limiting their ability to capture richer semantics and construct more informative user models. While multi-relational GNNs (MR-GNNs) have been adopted for representation learning and recommendation, their application for user modeling remains unexplored. Moreover, existing GNN-based user modeling approaches ignore the user interaction sequence. To address these research gaps, in this work we propose MR-ConceptGCN, a novel fully unsupervised approach focused on concept-based sequential learner modeling using multi-relational GCNs (MR-GCNs). MR-ConceptGCN effecively combines Personal Knowledge Graphs (PKGs), MR-GCNs, and the pre-trained language model SBERT to obtain enhanced relation- and semantic-aware representations of the PKG items. The enriched embeddings of the knowledge concepts that a learner did not understand when interacting with learning materials in CourseMapper are then used to construct a sequential learner model that combines long-term and short-term learner interactions. We report the results of an online user study (n = 31), demonstrating the benefits of MR-ConceptGCN in terms of several important user-centric aspects including accuracy, usefulness, diversity, and satisfaction with an educational recommender system.
Qingyun Liu, Bo Yan, Yang Liu +15cs.IR cs.AI cs.LG
User modeling in industrial recommender systems typically produces dense embeddings, which suffer from representational constraints inherent to fixed-dimensional vectors. An emerging alternative for discrete user representation -- using LLMs to generate text-based user tokens -- captures topical co-occurrences rather than deep sequential behavior dynamics and produces outputs that are difficult to ground to item attributes. Meanwhile, Semantic ID (SID) based item tokenization has proven effective for improving generalization in generative recommendation, yet discrete SID-based representations for users remain largely unexplored. We propose TokenMinds, an industrial-scale system that extends the PLUM framework from item retrieval to user modeling, generating both discrete SID-based user tokens and dense user embeddings via an encoder-decoder architecture adapted from pre-trained LLMs. This dual-output design provides the complementary benefits of discrete, semantically grounded user representations while maintaining compatibility with existing downstream models that rely on dense embeddings. Additionally, the shared SID vocabulary naturally extends to cross-scenario modeling: by unifying long-form and short-form video behaviors into a single model, we substantially reduce training and serving costs. We validate TokenMinds through extensive offline experiments and live launches on multiple YouTube surfaces, served on full user traffic (billions of users) via an asynchronous infrastructure that decouples representation generation from downstream scoring. Focusing on ranking as the primary downstream use case, our results confirm the practical viability of SID-based user tokens at industrial scale and demonstrate that tokens and dense embeddings provide complementary value across different production ranking systems.
Accurate user modeling often depends on rich interaction histories, which are unavailable for billions of low-activity users. Large Language Models (LLMs) can infer latent user states from static profiles, but this reasoning becomes unreliable when profiles are sparse, and applying an LLM to billions of users is prohibitively expensive. We present ScaleToT, which learns structured reasoning from a small LLM-processed subset and extends it to the broader low-activity user population. To improve reasoning reliability, ScaleToT constructs typed user-state chains with a bounded entropy-guided Tree-of-Thought (ToT) refinement procedure. To make this structured reasoning usable from sparse profiles, the teacher-curated chains are used to train a student model on static profiles through supervised fine-tuning (SFT) and Outcome-Driven Segment-Aware Implicit Reward Policy Optimization (OSIPO). ScaleToT then transfers the student's reasoning representations to a lightweight profile encoder, providing shared reasoning signals for the remaining users without LLM inference. We evaluate ScaleToT on lifetime value (LTV) prediction in a billion-scale advertising deployment. A randomized online A/B test increased LT30 by 6.738\%, while offline reasoning covered only 7.32\% of the potential population, greatly reducing compute cost compared with full-population reasoning.
Recommendation systems are essential in modern music streaming platforms due to the vast amount of available content. While collaborative filtering is widely used to suggest items based on the preferences of others with similar patterns, it performs poorly in domains where user-item interactions are sparse, such as music. Content-based filtering is an alternative approach that examines the qualities of the items themselves. Genre, instrumentation, and lyrics have been explored; however, relatively little attention has been given to emotion recognition. Since a user's emotional state strongly influences their music choice, incorporating mood signals offers a promising direction for personalization. In this work, we propose a mood-conditioned ranking framework that integrates user affective signals into the recommendation process via softmax-based sampling in the energy-valence space. We evaluate the approach via single-blind experiments in which participants compare recommendations from the proposed system against a baseline. The results indicate improved perceived recommendation quality, providing preliminary evidence for the effectiveness of incorporating mood-based inputs into music recommendations.
Does personalizing what a reader sees pay off, and where does it stop? Using a social web highlighter and a co-readership identity control (the same document highlighted by many users, which holds document and topic fixed and asks whether a person's own history predicts their marks better than another reader's does), we map the shape and limits of personalization across reading altitudes. At the document altitude we give the clean, leakage-free, identity-controlled measurement that prior next-document evaluations could only upper-bound: a person's history identifies which documents in a co-reading neighborhood are theirs, with an own-versus-other gap of +0.169 against community negatives and +0.119 against topic-matched hard negatives (both highly significant); a content-based arm suggests the signal is not purely title-driven but is largely thematic. This is comparable to the span-level selection signal (+0.14) from our prior work: the selection signal is of comparable magnitude across altitudes (+0.12 to +0.17), most of it stable topic preference. At the sentence altitude, a two-stage personalized auto-highlight (an impersonal model proposes candidates, a personal model re-ranks them) does not improve on its impersonal baseline: two off-the-shelf zero-shot LLMs, including a frontier model, predict highlight locations worse than a lead baseline, and personal re-ranking is beaten by the salience order even on the highest-recall candidate pool, so the null is not merely a Stage-1 ceiling artifact. Measurable personalization appears primarily at the selection layer: modest (~+0.13), topic-dominated, with no reliable gain at the salience layer. We also surface a control-in-negatives bias that inflated our document gap to a spurious +0.227 until audited. Going beyond the shared salience layer may be better approached by aggregating individuals than by personalizing them harder.
Social highlighters let people mark passages that matter to them. We ask how much of an individual is recoverable from these naturalistic traces, using a co-readership identity control (the same document highlighted by many users) that holds document and topic fixed and asks whether a person's own history predicts their marks better than another reader's does. We separate generic salience (structure), crowd salience (what others marked), and personal salience (the individual residual). First, highlighting is social: which sentences you mark is predicted far better by the crowd than by structure or by a personal model, and even a well-estimated crowd, an information-privileged baseline that sees others' marks on the same document, beats a frontier LLM twin built from your other-document history; the within-document personal signal is at most a whisper (own-vs-other gap +0.017 by an embedding scorer, small but significant). Second, in sharp contrast, individuality lives in selection: asked which of the already-salient passages are yours, your own history is a strong, leakage-free predictor (gap +0.14). A topic decomposition shows this is largely stable thematic preference: it shrinks ~6-8x against a topically-matched peer, and a thin residual cannot be separated from finer topic. The non-obvious part is an asymmetry: under the same scorer the individual signal is ~6-8x weaker in salience than in selection. Methodologically, naive history-conditioning evaluations leak (the target's own marks enter the profile in ~42% of pairs, inflating personal scores by up to +0.15 AP) and small crowds overstate personalization; our results are leakage-free, use a dense crowd, and a model-matched control. Highlights carry a genuine individual signature, but a thin layer over a strong shared one, surfacing far more in which salient things a person selects than in what is salient.
Multimodal recommendation improves user modeling by integrating collaborative signals with heterogeneous item content. In real applications, user interests evolve over time and exhibit nonstationary dynamics, where different preference factors change at different rates. This challenge is amplified in multimodal settings because visual and textual cues can dominate decisions under different temporal regimes. Despite strong progress, most multimodal recommenders still rely on static interaction graphs or coarse temporal heuristics, which limits their ability to model continuous preference evolution with fine-grained temporal adaptation. To address these limitations, we propose TimeMM, a time-conditioned spectral filtering framework for dynamic multimodal recommendation. TimeMM instantiates Time-as-Operator by mapping interaction recency to a family of parametric temporal kernels that reweight edges on the user--item graph, producing component-specific representations without explicit eigendecomposition. To capture non-stationary interests, we introduce Adaptive Spectral Filtering that mixes the operator bank according to temporal context, yielding prediction-specific effective spectral responses. To account for modality-specific temporal sensitivity, we further propose Spectral-Aware Modality Routing that calibrates visual and textual contributions conditioned on the same temporal context. Finally, a ranking-space Spectral Diversity Regularization encourages complementary expert behaviors and prevents filter-bank collapse. Extensive experiments on real-world benchmarks demonstrate that TimeMM consistently outperforms state-of-the-art multimodal recommenders while maintaining linear-time scalability.