MemeBridge: A Dataset for Benchmarking and Mitigating the Bidirectional Cultural Gap in Meme Interpretation

Communicating across cultures is inherently challenging, especially through culturally dense and ambiguous formats like memes. While people expect large language models (LLMs) to hold promise for bridging such gaps, existing benchmark datasets often fail to capture the cultural context necessary for accurate interpretation. To address this, we introduce MemeBridge, a curated dataset centered on U.S.-originated memes, designed to capture two complementary perspectives: (1) how Chinese participants interpret these memes, and (2) how U.S. participants anticipate how people from other cultures might misunderstand them. Here, context refers to implicit cultural knowledge, including background beliefs, norms, and shared assumptions that shape meme comprehension. The dataset was constructed via a multi-stage crowdsourcing pipeline with rigorous validation, including human agreement checks and GPT-based classification verification. Each meme is annotated with sentiment, emotion, cultural significance, and knowledge type, providing rich supervision for downstream tasks. Notably, we observe that the anticipated misunderstandings from U.S. participants are often inaccurate, highlighting the asymmetries in cultural understanding and the challenges of adopting perspectives beyond one's own. This bidirectional framing, which focuses on both expression and perception, enables more nuanced benchmarking of cross-cultural comprehension. Our probing of multiple LLMs reveals that while models developed in different cultural contexts exhibit partial cross-cultural understanding, they often struggle with sophisticated interpretations. By contrast, fine-tuning with MemeBridge improves model performance, underscoring the value of culturally grounded resources for training and evaluating LLMs in globally diverse settings.

Evolution of Accuracy and Visual-Cognitive Errors in a Decade of Vision-Language AI Models

Vision language models (VLMs) have made remarkable progress in visual reasoning during the last decade. Most evaluations have used simple scenes (MS-COCO) that do not showcase complex human interactions or behaviors, only a handful of non-curated human descriptions as a benchmark, and have not focused on understanding the model's error types. Here, we introduce the Complex Social Behavior (CSB) dataset, containing 100 images depicting complex social interactions/behaviors. We analyze the progression of scene descriptions over a decade (2017-2025) of VLMs (four pre-Multimodal Large Language Models, MLLMs, and five MLLMs). We evaluate the accuracy of the models and 20 human descriptions relative to a gold standard on the CSB dataset and on a sample from MS-COCO. We analyzed five visual-cognitive error types: object detection, recognition, hallucination, scene understanding, and spatial dependence. The CSB dataset showed a more pronounced improvement than MS-COCO in scene description accuracy, with pre-MLLMs achieving much lower accuracy than the bottom-ranked human descriptions and MLLMs attaining accuracies similar to the top-ranked human descriptions. We show that MLLMs have eliminated the gap in scene description accuracy between simpler MS-COCO scenes and scenes depicting complex behaviors (CSB). MLLMs have almost eliminated all error types in our tested datasets, except for occasionally relying on different image regions for scene descriptions than humans do (spatial dependence error). We also show that detection, recognition, and hallucination errors have the highest impact on scene description accuracy. Together, our findings provide a more thorough evaluation of how visual language models have advanced over the last decade.

BanglaMemeEvidence: A Multimodal Benchmark Dataset for Explanatory Evidence Detection in Bengali Memes

Memes have become influential communication tools on social media, combining viral visuals with concise messaging to convey impactful ideas. While substantial research has examined the affective dimensions of memes, key challenges such as detecting harmful content, identifying cyberbullying, and performing accurate sentiment analysis remain critical, largely due to the need for deeper contextual understanding. In this paper, we introduce MemeEvidenceDetect, a hybrid task aimed at analyzing a meme and its contextual information to identify specific sentences that explain or elucidate its meaning and humor. To support this task, we present BanglaMemeEvidence, a curated dataset of 2,917 Bengali memes, emphasizing its significance as a resource for the Bangla language. Each meme is annotated with natural language explanations, including Meme OCR, Meme Context, and Evidence Sentences, alongside relevance scores that reflect the relationship between a meme and its corresponding annotations. To address the gap in dynamically inferring a meme's context, we propose BengaliMemeEvidenceNet, a hybrid multimodal framework that integrates textual and visual features for comprehensive meme representation. Our experiments demonstrate the effectiveness of BengaliMemeEvidenceNet, achieving an F1 score of 0.74. To the best of our knowledge, this is the first study to focus on evidence detection in Bengali memes, marking a notable step forward in the analysis of memes in low-resource languages.