Rigorous content moderation is crucial for online advertising but leads to millions of daily rejections. This scale renders manual rectification infeasible, particularly for video advertisements. However, existing safety-driven methods often suffer from aggressive over-editing, which compromises the advertiser's original semantic intent merely to satisfy compliance. In this work, we target the rectification of textual violations in video ads, covering both speech transcripts and on-screen text. We propose R^3, a novel framework designed to harmonize compliance with original semantic intent preservation. Our approach integrates three key innovations: (1) an experience-driven data synthesis framework that bootstraps high-quality supervision via a group-Relative compliance experience extractor; (2) a curriculum Reinforcement learning strategy with hierarchical rewards designed to enforce compliance while maximizing semantic consistency; and (3) a comprehensive video Rectification framework seamlessly integrating text recognition, rewriting, and re-rendering for industrial deployment. Extensive experiments on industrial datasets and online A/B testing demonstrate that R^3 significantly outperforms state-of-the-art baselines, achieving an optimal trade-off between violation rectification and intent preservation.
Large vision-language models (LVLMs) have recently shown immense potential in automated content moderation, sparking growing interest in developing harmful-video benchmarks. However, we identify two primary limitations in existing works: 1) The multi-layered characteristics of harmful videos are overlooked. Existing benchmarks predominantly formulate evaluation as a binary classification task, failing to capture implicit or deep contextual harms. 2) Explanatory rationales are completely absent. Current frameworks measure exclusively whether a model flags a video correctly rather than explaining why, turning evaluation into a black box where models can succeed through superficial shortcuts. To address these problems, we present HarmVideoBench, a multi-layered diagnostic benchmark comprising 1,379 videos paired with 4,137 multiple-choice questions. HarmVideoBench benchmarks three hierarchical dimensions: Observable Evidence, Clip-Internal Meaning, and Beyond-Clip Reasoning, aiming to evaluate models' deep understanding beyond surface cues with carefully balanced and curated samples. We evaluate 19 leading models on HarmVideoBench to assess their multidimensional understanding of harmful videos. Moreover, we introduce BCR, a benchmark-aligned method that predicts reasoning boundaries and dynamically retrieves context only when needed. Experimental results show that BCR substantially improves the base model's performance in harmful video understanding, raising the macro average from 61.7 percent to a state-of-the-art 84.4 percent.
Xiaotian Fan, Hiok Hian Ong, David Yuchen Wang +3cs.MM cs.AI cs.CV
Content moderation is critical for online video platforms to ensure content safety, protect creators, and sustain positive user experiences. Beyond filtering harmful content, platforms must guarantee content authenticity at scale so that users are exposed to diverse, original videos rather than low-value reproductions. We present MatchLM2Lite, a real-time, production-grade reproduced content identification (RCI) system that leverages the powerful understanding of a multimodal large language model (MLLM) distilled into a small and fast-inference model. Our system jointly models video, audio, and text signals, operating on pairs of videos to produce fine-grained reproduction scores. The system comprises two modules, MatchLM and MatchLite, and a two-stage training recipe. First, our high-capacity MLLM, MatchLM, serves as a teacher model to define the upper bound of RCI performance. Its capabilities are then distilled into a compact student model, MatchLite. This design allows MatchLite to deliver low-latency, high-throughput inference on video pairs while preserving much of MatchLM's accuracy, making it suitable for integration into real-time recommendation systems. MatchLM achieves an F1-score improvement of +8.57 compared to our previous production model. After knowledge distillation, MatchLite retains a +6.55 gain in F1-score while reducing computational cost by 35x. Deployed at scale, MatchLM2Lite enables efficient, pairwise multimodal RCI, stably serving online traffic at high queries per second (QPS) with an end-to-end latency below 30 seconds. This system has reduced the reproduced video view rate on our platform by 2.5% without degrading user engagement, demonstrating its effectiveness in a large-scale production environment.