Audio-driven 3D facial animation is essential for advancing immersion and interactivity in virtual experiences. Although recent advances have shown promising capabilities, the training and evaluation of existing methods typically rely on ground-truth-based errors, which fall short of aligning with human preferences. To address this, we present a comprehensive framework that learns an automatic perceptual model from human preference data and leverages it to improve and evaluate the perceptual quality of audio-driven 3D facial animation. To begin with, we construct FMPair (Facial Motion Pairwise preference), the first human preference dataset for audio-driven 3D facial animation, which is built through a systematic annotation pipeline and comprises 65,574 annotated 3D facial motion pairs from 8,834 distinct in-the-wild audio clips. Based on the pairwise comparison dataset, we propose a Facial Motion Reward model, termed FMReward, which takes audio and 3D facial motion as inputs and predicts a perceptual quality score aligned with human preferences. Building upon FMReward, we further introduce Facial Motion reward Feedback Learning (FMFL), a direct fine-tuning algorithm that leverages a pretrained reward model to optimize diffusion-based audio-driven 3D facial animation models for better alignment with human preferences. Extensive experiments demonstrate the superiority of FMReward over other metrics in aligning with human preferences and the effectiveness of FMFL in improving the perceptual quality of audio-driven 3D facial animation.
Vision-language models excel in many multimodal tasks but remain prone to a subtle yet impactful failure mode: they tend to overestimate dominant visual-textual cues while underestimating sparse but decision-critical contextual variables. This issue, which we term Contextual Variable Overestimation (CVE), becomes particularly evident in real-world applications such as predicting advertisement image preferences across diverse geographic markets. For instance, when a VLM is asked to choose between two product images tailored for different countries, it often defaults to a consistent output, ignoring ground-truth regional variations. This collapse occurs because pervasive high-volume signals, such as product attributes and dense image patches, overwhelm the few but critical tokens that encode market-specific context. To address CVE, we first collect a new multimodal dataset of real advertising creatives and their click-through performance across multiple countries. We then introduce GeoReward, a reward model designed to predict ad image preferences across diverse geographic markets. GeoReward integrates three purpose-built mechanisms: (1) Market-Aware Retrieval Augmentation, (2) Context-Guided Visual Modulation, (3) Selective Sensitivity Loss. Furthermore, we demonstrate how GeoReward can guide the fine-tuning of RL for a VLM to generate background designs for text-to-image models, producing market-aware advertising creatives. Experiments validate that our framework mitigates CVE and outperforms existing baselines. This work not only diagnoses a systematic bias in VLMs toward dominant perceptual features but also delivers a targeted solution for applications where sparse contextual variables govern decision-making.
The rapid rise of vlogs as a personalized storytelling medium has created a demand for automated systems to evaluate and refine vlog editing plans. However, vlog assessment is highly subjective and remains challenging due to a lack of standardized criteria, dataset and benchmark, and effective reward models. To address these challenges, we define a comprehensive vlog evaluation framework guided by professional vlog creators and product managers, establishing a taxonomy of six key dimensions, i.e., Creativity, Consistency, Concept Design, Cinematography, Narration, and Pacing. Subsequently, we curate a large-scale dataset of 100k vlog edits and a dedicated benchmark, VRMBench, to evaluate the vlog rewarding capabilities of Multimodal Large Language Models (MLLMs). Finally, we present VlogReward, a robust vlog reward model that can provide both fine-grained multi-dimensional scores and actionable feedback for iterative refinement. Technically, we enhance the Group Relative Policy Optimization (GRPO) framework by introducing an adjustable inter-group comparison reward, which mitigates the "direction blindness" issue of standard GRPO and enables the model to better distinguish varied-quality edits. VlogReward achieves state-of-the-art results that significantly outperform existing MLLMs, including GPT-5 and Gemini-3-Pro. We hope that our study can help vlog creators and foster automated vlog evaluation and refinement systems.