Large Language Models (LLMs) often favor Western-associated entities across cultural contexts. Conventional debiasing methods aim for uniform neutrality, but cultural bias mitigation demands context-conditional behavior, preferring culturally appropriate entities when cultural cues are present and remaining neutral when they are absent. We propose CoCoA (Context-Conditional Cultural Alignment), a framework that learns this behavior through dual-context training on the same entity pairs under contexts with and without cultural cues. CoCoA combines a contrastive alignment objective with calibration and drift regularization, optimized through goal-aware gradient reconciliation. We evaluate CoCoA on CAMeL and Camellia, two entity-centric cultural bias benchmarks, across ten language settings and four LLMs. CoCoA reduces the Cultural Bias Score from 43 to 24 on average while maintaining near-neutral preferences at 50.2, with minimal impact on general performance across five standard benchmarks. These findings highlight that effective cultural alignment requires context-conditional modeling rather than uniform debiasing, and establish a new direction for mitigating entity-centric cultural bias in LLMs.
Value alignment of Large Language Models (LLMs) has been shown to be culturally biased toward Western norms. This results in the mishandling of local values in multilingual societies such as Sri Lanka that have their unique cultural dynamics. Existing benchmarks overlook Sri Lankan-contextualized values in its official language Sinhala, hindering culturally sensitive evaluation and fine-tuning. To bridge this gap, we propose LKValues, the first survey-grounded resource suite for Sri Lankan value alignment. From a trilingual survey of 205 respondents, blending adapted global frameworks and LLM-elicited local constructs, we derive 40 majority-endorsed societal values. Using these values, we construct LKvaluesIT, a Sinhala-English news-derived instruction corpus containing 150k scenario-based instances, and LKvaluesBench, a value-sensitive evaluation benchmark of 1,000 instances. We evaluate a set of proprietary and open-weight LLMs with LKvaluesBench. We fine-tune three open-weight base models (Qwen3.5-4B-Base, Qwen3.5-9B-Base, and Aya-Expanse-8B-Base). Our experiments show that newer and larger LLMs still exhibit low-resource and cultural value-alignment gaps. LKValues fine-tuning improves Qwen-family models in English and Sinhala, reducing invalid outputs and cross-lingual disparities, though gains remain model-family dependent. These highlight LKValues efficacy in embedding Sri Lankan values, offering a replicable pipeline for low-resource, country-specific pluralist value alignment. The dataset is publicly available at https://github.com/NextME14/LKValues.
Large language models (LLMs) are trained predominantly on English-language internet text that over-represents certain cultural narratives, raising concerns that models flatten the diversity of non-Western storytelling traditions into a single homogenized archetype. We present a pilot computational study examining this across three maximally distinct Indian regional oral and literary traditions: the Rajasthani Pabuji epic, classical Tamil Sangam poetry, and Bengali folk tales. We collected authentic reference corpora for each tradition (11, 21, and 10 passages respectively) and prompted two LLMs (Claude Sonnet and Gemini) with 54 generation requests spanning three prompt types per tradition - generic, culturally specific, and regional-language. Using Sentence-BERT embeddings and cosine similarity, we measure reference drift (how closely outputs track their own tradition's authentic texts relative to the other two) and cross-tradition convergence (how similar outputs are across traditions). We find that while outputs remain closer to their own tradition's reference than to others, cross-tradition similarity is high (0.52-0.66) relative to what the traditions' genuine distance would predict, indicating partial homogenisation. Unexpectedly, prompting in the regional language (Hindi, Tamil, or Bengali) consistently reduced fidelity to the authentic tradition relative to English prompting, by as much as 27 percentage points for Rajasthani and Bengali traditions. We discuss this against conflicting prior results on multilingual prompting and argue it reflects a difference between eliciting general cultural diversity and simulating one narrow, lesser-documented oral tradition. We position this pilot as a lightweight, scalable complement to recent large-scale human-annotation studies of Indian cultural misrepresentation in LLM-generated stories, as part of a broader doctoral research program.