Large Language Models (LLMs) are revolutionizing digital communication by powering conversational agents deployed across domains such as customer service, digital sales, and insurance. These agents, built on LLMs, can understand user input, retrieve relevant information, and generate coherent responses. However, while they excel at factual communication, they often lack the ability to engage in truly persuasive, context-sensitive dialogue, especially in domains like insurance, where trust and clarity are critical. Building on this need within the insurance domain, our work focuses on improving the persuasiveness of digital agents, aka LLMs. To support this, we introduce InsureDial, a Persuasive Insurance Dialogue dataset, designed to capture the nuances of persuasive communication specific to motor insurance interactions. We introduce PersuaRL, a reinforcement learning-based framework that equips LLM-driven dialogue agents with the ability to adaptively explore, select, and coordinate strategies across multiple expert modules, guided by the evolving dialogue context, to achieve more effective persuasion. We conduct extensive automatic human and qualitative evaluations on two benchmark persuasion dialogue datasets, including our InsureDial. Our evaluations consistently demonstrate that PersuaRL outperforms baseline, generating contextually appropriate and highly persuasive responses.
Large language models (LLMs) are increasingly deployed as proxies for human participants in social simulations, yet whether they update their beliefs in response to persuasive arguments, as humans do, remains poorly understood. We conduct a systematic comparison using a naturally occurring online persuasion corpus in which original posters explicitly verify whether a reply changed their view. Our results show that LLMs achieve only slight agreement with humans (Cohen's kappa ranging from 0.079 to 0.178). Content-level analyses show that humans and LLMs agree on the strongest persuasion cues but diverge on finer ones: humans are more swayed by novel content and assertive language, whereas LLMs favor topical similarity and surface-level formatting. At the level of persuasion strategy, LLMs underweight emotional appeals and overweight credibility signals relative to humans, while the type of proposition under debate exerts no measurable effect on the degree of divergence. Furthermore, switching from first-person role-playing to third-person observation shifts all models toward greater resistance to persuasion, with the effect varying across persuasion strategies and textual features. These findings highlight the risk of treating LLM judgments as faithful proxies for human belief updating and point to structural differences in how LLMs and humans process persuasive discourse. Our code is available at https://github.com/tsinghua-fib-lab/LLM-belief-update-cmv.
Jordan Robinson, Angus R. Williams, Katie Atkinson +1cs.CL
Large language models (LLMs) can generate apparently highly persuasive text, but does sounding persuasive mean arguing well? We introduce \textsc{Persuasio}, a multi-agent dialogue platform grounded in a formal argumentation-based theory of persuasion dialogues that adjudicates logical winners during free-text debates. Using this system, we generated 192 debates on a UK political topic between humans and LLMs, and evaluated 22 interlocutors through both automated adjudication and 9,702 crowdsourced pairwise judgements across 1{,}386 annotation instances. We observed a consistent decoupling between subjective and formal persuasiveness: LLMs dominated the subjective ranking yet performed substantially worse under argumentation-theoretic adjudication, where humans remained competitive. Multi-agent and retrieval-augmented variants further widened this divergence. These findings reveal a systematic gap between rhetorical fluency and formal argumentative strength in LLM-based persuasive dialogues.
Persuasive argument generation requires modeling audience beliefs, rhetorical strategies, and factual grounding. Despite recent advancements, existing methods remain largely audience-agnostic and fail to integrate strategy selection to improve persuasiveness. To bridge this gap, we propose Argus, an agent-based framework that operationalizes classical rhetoric for persuasive writing. At its core, a Theory-of-Mind (ToM) Reasoner constructs an explicit dual mental model of the audience's beliefs and values to guide downstream decisions. This representation conditions a component-aware planner that decomposes the argument into subtopics, assigns fine-grained rhetorical functions (logos, pathos, ethos), and triggers strategy-guided evidence retrieval at planning time. Finally, a refinement module iteratively targets and resolves multi-dimensional weaknesses without quality regression. We evaluate Argus across three diverse benchmarks using both automated pairwise Elo and LLM-as-judge metrics. Results show that Argus consistently outperforms strong baselines across multiple backbone models, achieving top rankings and the highest overall scores. Targeted simulation experiments further validate its effectiveness in shifting resistant audience stances.
Ewelina Gajewska, Katarzyna Budzynska, Jaroslaw Chudziak +1cs.CL
Rhetorical strategies and their influence on audiences are often studied through social media posts and comments. However, this focus overlooks the universal audience, which is the majority of readers who remain silent and do not explicitly express how a message affects them. This study investigates how two classical modes of persuasion, ethos and pathos, resonate in the silent audience's interpretations of meaning. Using a dataset of social media sentences paired with human-written interpretations, we label both sources for ethos and pathos and assess whether these rhetorical appeals are preserved. Our analyses show that interpretations diverge from the original sentences in 30% of cases, with rhetorically charged content eliciting greater variability than neutral content. We further find that ethos and pathos in original sentences can predict audience attitudes toward the author, underscoring the subtle ways rhetoric shapes perception beyond visible engagement.
Large language models (LLMs) frequently encounter inputs that disagree with their prior outputs, through user pushback, retrieved documents, or web search results. While the way they resolve such conflicts -- a process we frame as cognitive dissonance resolution -- has been characterized behaviorally, its connection to internal model uncertainty is not well understood. To study this systematically, we vary persuasion attempts along two dimensions, source authority and evidence quality, across 12 health-science claims of stratified epistemic status. Dissonance can be resolved through persuasion, backfire, or immunity. We introduce Trust Elasticity (TE), an econometrics-inspired measure of how readily a model is persuaded toward conflicting evidence. Across four LLMs, TE varies substantially, while clearly false claims elicit near-zero TE across all models. On two open-weight models, we further find that this variation is associated with two complementary internal uncertainty indicators, Confidence Miscalibration in Qwen and Internal Uncertainty Change in Llama. These results link cross-model behavioral variation to a measurable internal property and point to interventions targeting internal uncertainty as future work.
Large Language Models (LLMs) can generate high-quality arguments, yet their ability to engage in nuanced and persuasive communicative actions remains largely unexplored. This work explores the persuasive potential of LLMs through the framework of Jürgen Habermas' Theory of Communicative Action. It examines whether LLMs express illocutionary intent (i.e., pragmatic functions of language such as conveying knowledge, building trust, or signaling similarity) in ways that are comparable to human communication. We simulate online discussions between opinion holders and LLMs using conversations from the persuasive subreddit ChangeMyView. We then compare the likelihood of illocutionary intents in human-written and LLM-generated counter-arguments, specifically those that successfully changed the original poster's view. We find that all three LLMs effectively convey illocutionary intent -- often more so than humans -- potentially increasing their anthropomorphism. Further, LLMs craft sycophantic responses that closely align with the opinion holder's intent, a strategy strongly associated with opinion change. Finally, crowd-sourced workers find LLM-generated counter-arguments more agreeable and consistently prefer them over human-written ones. These findings suggest that LLMs' persuasive power extends beyond merely generating high-quality arguments. On the contrary, training LLMs with human preferences effectively tunes them to mirror human communication patterns, particularly nuanced communicative actions, potentially increasing individuals' susceptibility to their influence.
Personalization is a crucial capability of modern language agents. However, current research primarily positions personalized agents as passive responders to user preferences, limiting their ability to interact with users and provide suggestions or guidance proactively. To systematically evaluate such proactive personalization in realistic interactions, we propose $Ψ$-Bench, a benchmark for assessing LLMs' ability to influence realistic users through conversation. We design three real-world interaction scenarios that involve persuasion in $Ψ$-Bench, and endow simulated clients with personal characteristics through explicit user profiles derived from dialogue histories. We evaluate 10 frontier LLMs on $Ψ$-Bench and find that while most models can produce coherent and reasonable arguments, even state-of-the-art models still leave considerable room for improvement in persuasion. We also find that providing access to client profiles yields an average performance gain of 18.24\%, highlighting the importance of user-specific information for effective persuasion. Overall, our work highlights persona-sensitive influencing as a challenging yet practical direction for evaluating and developing more proactive personalized LLM agents. Codes are available at: https://github.com/Hanpx20/Psi-Bench.