Large language model (LLM)-based conversational agents (CAs) are now ubiquitous, creating new opportunities for AI-mediated behavior change. Their capacity to project nuanced personalities and adopt diverse metaphorical roles raises a design question: how should an agent's persona and personality be calibrated to the moment? Recent evidence suggests that (i) moderate personality expression outperforms low or high extremes on trust, enjoyment, and intention to adopt in goal-oriented tasks, and (ii) context-appropriate metaphors outperform static one-note assistants on user experience and uptake. Yet most CAs still fix both persona and style, risking misalignment when dynamics, urgency, and formality vary, for example in medical information seeking, fitness coaching, and reflective learning. We propose a Fluid Personality Framework that jointly adapts (1) the agent's metaphorical persona, such as coach, tutor, librarian, or tool, and (2) its personality expression intensity, low, medium, or high, as a function of task context, user goals and traits, and situational urgency. We sketch the framework and its core design dimensions.
As AI assistants serve millions of users daily, evaluating user experience (UX) beyond general model capability has become increasingly important. We present UXBench, the first user-centric benchmark grounded in real user feedback signals for evaluating preference alignment and dialogue generation. The benchmark consists of three interconnected tasks, UX Judge, UX Eval, and UX Recovery, with 7,400 test instances extracted from over 70K interaction logs of a mainstream Chinese AI assistant. The dataset closely reflects real user distributions, covering 8 scenarios, 83 domains, and diverse failure patterns that pose severe challenges. Extensive experiments on 26 frontier language models provide novel insights into how well models perceive user experience and how improvements in model capability contribute to better dialogue engagement. Through comprehensive analysis of model behavior and performance gaps, we show that user feedback prediction is a learnable capability, where a reward model trained from in-the-wild feedback signals can achieve well-calibrated accuracy. We further document the systematic biases of LLM-as-a-judge evaluation protocols and compare typical response strategies that directly affect user experience. UXBench establishes a new evaluation landscape and calls for greater attention to tailored UX optimization, contributing to a user-centric scaling law that shapes the success of AI assistants.