FastThaiG2P provides sub-millisecond Thai grapheme-to-phoneme conversion for text-to-speech pipelines (International Phonetic Alphabet and Kokoro-TTS conventions) using a PyThaiNLP-tokenized, extensible dictionary and normalization rules for common Central Thai speech. The approach achieves an average latency of 0.15 ms per utterance on a benchmark of 27,242 synthetically generated utterances, of which 30\% is spent on tokenization, 12\% on normalization, and 58\% on out-of-vocabulary fallbacks (0.5\% OOV rate). To demonstrate its effectiveness, we used FastThaiG2P to phonemize Som-TTS, an open dataset containing 20 hours of grapheme-and-audio pairs, then trained an 82M-parameter StyleTTS 2 model based on a Kokoro-TTS recipe. The resulting model vocalizes intelligible Thai speech suitable for prototyping and development at 0.25 real-time factor (4x real-time) with ONNX inference on CPU.
Matching influencers (KOLs) to free-form, multi-part Thai marketing criteria is today served either by keyword search over structured profiles, which misses semantic fit, or by prompting frontier LLMs over every candidate, which is accurate but slow and expensive. We present InfluMatch, a low-cost three-stage cascade -- retrieval $\rightarrow$ rerank $\rightarrow$ reason -- built entirely from small open-weight models: dense retrieval returns 50 candidates, a 4B pointwise reranker scores each by the log-probability of a single Yes token and keeps 10, and a 4B reasoner grades the shortlist per criterion on a rubric with a Thai rationale. The cascade is designed for cost: reasoning over a filtered top-10 halves token spend versus reasoning over all 50 while scoring 14 points higher. End-to-end against human relevance labels on an 11-query set with all 50 candidates labeled, the full cascade reaches 94.1% P@5, versus a retrieval-only baseline near random; it matches the frontier model Kimi-K2.6 (91.8%) while emitting ${\sim}35\times$ fewer output tokens and serving a 50-KOL query in ${\sim}20$ s on one A100. Notably, the only fine-tuning that pays off is pairwise: a SimPO-tuned reranker matches the frontier baseline's best-pick accuracy (78.0 EM), whereas fine-tuning the reasoner on pointwise per-criterion labels improves offline scores yet degrades end-to-end ranking -- an inversion we trace to the design of the absolute labeling task -- leaving the untuned base model as the strongest deployed reasoner. The result is a deployable, explainable KOL search system at a small fraction of frontier serving cost.
We present JaiTTS-v1.0, a state-of-the-art Thai voice cloning text-to-speech model built through continual training on a large Thai-centric speech corpus. The model architecture is adapted from VoxCPM, a tokenizer-free autoregressive TTS model. JaiTTS-v1.0 directly processes numerals and Thai-English code-switching, which is very common in realistic settings, without explicit text normalization. We test the models on short-duration speech generation and long-duration speech generation, which reflects many real-world use cases. JaiTTS-v1.0 achieves a state-of-the-art CER of 1.94\%, surpassing the human ground truth of 1.98% for short-duration tasks while performing on par with human ground truth for long-duration tasks. In human judgment evaluations, our model wins 283 of 400 pairwise comparisons against commercial flagships, with only 58 losses.