Narratives are central to how social communication is framed, making their detection critical for understanding and analysing public discourse. Prior work has explored narrative detection and extraction across diverse domains; however, migration narratives remain significantly understudied, primarily due to the absence of dedicated annotated datasets. Furthermore, public communication has recently shifted towards video-centric platforms, where narratives are conveyed through multimodal signals and consumed at scale. Despite this shift, narratives in videos remain largely unexplored. To bridge these gaps, we introduce MigrationNarrate, the first multimodal dataset for detection of migration narratives in the UK, consisting of 1,115 YouTube video transcripts annotated using a two-level taxonomy of 12 migration super-narratives and 53 narrative labels. This paper details the dataset design, collection, and annotations; together with benchmark results using a combination of pre-trained encoder models and both open- and closed-source Large Language Models. Finally, a thorough error analysis offers insights for future work.
ChildSafeAds is a shared task on commercial content in YouTube videos likely to reach children and teenagers. It contains 3,360 videos from 939 channels. Each instance begins with a segment submitted to SponsorBlock, an open-source crowdsourced browser extension whose users mark sponsor segments so that others can skip them. We pair the segment with its available transcript, video and channel information, and a sales or service page linked from the video description. Systems determine what kind of offer is being promoted (ST1), assign product categories (ST2), and identify legal risk flags (ST3). The evidence is divided into four cumulative access levels, from the transcript to the linked page, so results can be compared against the cost of collecting the data. 45.5\% of videos in our data failed to properly use the in-platform ad disclosure method (the ``Includes paid promotion'' label). GPT-5.4 produced the labels after the expert organiser team reviewed samples and iterated on the taxonomy, prompts and model choices. GPT-5.6-luna independently labelled the development set. This report describes the task, data and evaluation. An updated version will add participating systems and shared-task results.
Qingyun Liu, Bo Yan, Yang Liu +15cs.IR cs.AI cs.LG
User modeling in industrial recommender systems typically produces dense embeddings, which suffer from representational constraints inherent to fixed-dimensional vectors. An emerging alternative for discrete user representation -- using LLMs to generate text-based user tokens -- captures topical co-occurrences rather than deep sequential behavior dynamics and produces outputs that are difficult to ground to item attributes. Meanwhile, Semantic ID (SID) based item tokenization has proven effective for improving generalization in generative recommendation, yet discrete SID-based representations for users remain largely unexplored. We propose TokenMinds, an industrial-scale system that extends the PLUM framework from item retrieval to user modeling, generating both discrete SID-based user tokens and dense user embeddings via an encoder-decoder architecture adapted from pre-trained LLMs. This dual-output design provides the complementary benefits of discrete, semantically grounded user representations while maintaining compatibility with existing downstream models that rely on dense embeddings. Additionally, the shared SID vocabulary naturally extends to cross-scenario modeling: by unifying long-form and short-form video behaviors into a single model, we substantially reduce training and serving costs. We validate TokenMinds through extensive offline experiments and live launches on multiple YouTube surfaces, served on full user traffic (billions of users) via an asynchronous infrastructure that decouples representation generation from downstream scoring. Focusing on ranking as the primary downstream use case, our results confirm the practical viability of SID-based user tokens at industrial scale and demonstrate that tokens and dense embeddings provide complementary value across different production ranking systems.
Clickbait content on video-sharing platforms poses a significant challenge to information reliability, yet progress in automated detection has been constrained by the lack of large-scale, high-quality multimodal datasets. We present YTClickbait21K, a human-annotated YouTube clickbait dataset comprising 21,238 videos collected from 40 channels across 29 countries, covering diverse content categories such as news, entertainment, education, and gaming. Each sample includes structured metadata (title, description, engagement statistics) along with associated thumbnail images, enabling comprehensive multimodal analysis. To ensure annotation quality, every video was independently labeled by three annotators using a standardized decision framework that incorporates textual, visual, and cross-modal consistency cues, with final labels determined through majority voting. The dataset exhibits substantial inter-annotator agreement (k=0.65), confirming reliable labeling despite the inherent subjectivity of clickbait detection. By combining scale, annotation rigor, and multimodal richness, this dataset provides a robust benchmark for developing and evaluating machine learning models, facilitating research in cross-modal semantic understanding, and advancing automated content moderation systems.