Generative AI is shifting digital commerce from browsing toward agentic search, in which consumers delegate product discovery to AI agents. We compare manual search, which accurately evaluates a limited product set, with agentic search, which screens a broad catalog through noisy representations of preferences and products. Preference complexity is the number of satisfaction-relevant dimensions that are difficult to articulate before search but readily evaluated upon inspection. Consumers have finite attention and choose search intensity: products inspected manually or preference-refinement depth with an agent. We obtain three findings. First, manual search collapses beyond a finite complexity threshold: inspection ceases, mismatch reaches the no-search benchmark, and platform revenue falls to zero. Agentic search avoids this collapse. Once refinement becomes worthwhile, it remains worthwhile as complexity rises; mismatch stays below the no-search benchmark and revenue remains positive, although articulation effort and mismatch may increase. Second, platforms rank the regimes by conversion revenue, whereas consumers also bear search expenditure. When manual inspection is sufficiently inexpensive, agentic search becomes revenue-superior before consumers voluntarily adopt it, creating an adoption lag in which consumers rationally continue manual search. Third, conditional on agentic participation, platforms may assign lower fidelity to consumers with larger attention budgets because they can offset noisier representations through additional refinement, yielding an inverted fidelity allocation. Agentic commerce thus shifts scarcity from product inspection to preference articulation, making consumers' willingness and ability to interact central to voluntary use and platform fidelity design.
Agentic commerce is moving from concept to deployed infrastructure: payment networks, retailers, and AI platforms are setting the stage for agents to transact on behalf of merchants and consumers. Yet whether the LLMs behind these agents can price competently in real markets, where customer preferences are hidden, competitors adapt in real time, and demand can shift without warning, has not been systematically tested. We introduce Bazaar, a dynamic sealed-bid benchmark for multi-attribute auction under these conditions. Despite its dynamics, the benchmark is grounded in closed-form customer utilities, enabling exact evaluation. Across 11 frontier LLMs from four providers, the leading agents on customer acquisition (e.g. Gemini 3.1 Pro) are often not the leading agents on profit (e.g. Opus 4.6). The ranking shifts again under demand shocks: agents that learned fastest pre-shock are typically the slowest to revise their beliefs afterwards, while Gemini 3.1 Pro recovers fastest despite not leading on profit. However, even the strongest agent captures less than a third of hindsight-optimal profit, suggesting current LLMs are progressing in agentic commerce but leave substantial headroom.
Agentic commerce protocols such as AP2 and ACP define mechanisms for secure agent-initiated transactions but do not provide interoperable, tamper-evident auditability or verifiable temporal ordering of events across heterogeneous domains. This paper addresses these gaps by proposing a verifiable global event timeline for agentic commerce, constructed from four core components: canonical event schemas that enforce deterministic serialization, deterministic batch formation ensuring reproducible ordering without reliance on synchronized clocks, Merkle-based append-only commitments providing logarithmic-cost inclusion proofs, and blockchain anchoring establishing a tamper-evident temporal backbone. Building on this infrastructure, we introduce a cryptographically signed fraud marker that binds risk labels to anchored evidence through an unforgeable provenance chain, and a dataset lineage model enabling reproducible, tamper-evident AI training pipelines. Empirical results from a prototype implementation demonstrate: Merkle tree construction processes 50,000 events in 47 milliseconds; end-to-end verification completes in under 0.013 milliseconds regardless of batch size; inclusion proof sizes grow logarithmically from 320 bytes at 1,000 events to 512 bytes at 50,000 events; and Merkle-based verification outperforms linear scan by 14.4x at 50,000 events.
Sai Srikanth Madugula, Peplluis Esteva de la Rosa, Daya Shankarcs.SI cs.AI cs.GT cs.MA
The rapid proliferation of Agentic Artificial Intelligence fundamentally disrupts traditional customer loyalty paradigms. As AI evolves from passive recommendation algorithms to autonomous, goal-directed agents capable of executing purchasing decisions, the conventional understanding of consumer-brand relationships requires a structural reevaluation. By synthesizing extant literature across human-machine teaming, consumer decision-making, and algorithmic trust dynamics, we demonstrate that traditional loyalty models fail to account for algorithmic bounded rationality and constructed autonomy. To address this, we introduce the Dynamic Verifiable Multi-Agent Human Agentic Loyalty Loop (DVM-HALL) model. We formalize brand choice via a softmax probability formulation where human emotional equity, agentic machine-experience utility, calibrated trust, delegated authority, and verifiable execution jointly determine selection. The model features recursive updating mechanisms to dynamically calibrate trust and delegation after each interaction. Crucially, the framework integrates a verifiable execution layer for Decentralized Finance (DeFi) and tokenized loyalty settings, incorporating execution risks -- such as gas costs, slippage, MEV exposure, and smart-contract vulnerabilities -- as core predictors of agentic brand preference. Furthermore, we introduce the Net Human-Agent Score (NHAS), an auditable, risk-weighted metric designed to measure human-agent alignment using human feedback, execution logs, benchmark comparisons, and verifiable receipts. Finally, we propose a comprehensive three-stage empirical validation plan spanning controlled shopping experiments, multi-agent market simulations, and DeFi testbeds. This framework provides the foundational theory required for brands to navigate the impending transition toward machine customers.
Adrian de Valois-Franklin, Alex Bogdancs.AI cs.CR cs.MA
Autonomous agents negotiate, purchase, deploy code, and move funds, but no neutral mechanism determines whether they met their delegated obligation, who is responsible when they did not, or which settlement action follows. This is the agentic clearing problem. Tool protocols (MCP), inter-agent communication (A2A), payment rails (x402), mandate and network agent protocols (AP2, Visa, Mastercard), and settlement-risk standards each assume that determination and none produce it. Clearing is the missing primitive. Payment is not clearing. Authorization is not clearing. LLM-as-judge evaluation is not clearing. Settlement-risk escrow is not clearing: it consumes clearing decisions. RAILS (Real-Time Agent Integrity & Ledger Settlement) is the integrity and clearing layer for agentic commerce, spanning a per-output reliability score, a published reliability record, and a clearing function that consumes them. The clearing protocol at its core closes that gap. Seven primitives (Obligation Object, Evidence Envelope, Verification Mesh, Clearing Decision, Settlement Instruction, Clearing Passport, Finality Rules), bound by a formal model of admissibility-graded verification, together yield a soundness property: no financially material settlement is supported by evidence below the obligation's admissibility floor. The property is falsifiable against the spec. We are not aware of a prior agent-commerce verification mechanism that states a property of this kind. The approaches nearest to it emit a pass, a delivery guarantee, a bare score, or an equilibrium. This paper specifies that clearing protocol.