A/B testing remains the standard for rolling out new features in the technology industry. Each experiment, however, consumes real traffic, engineering effort, and weeks of wall-clock time. Can AI agents---conditioned on behavioral profiles and contextual descriptions of the intervention---simulate outcomes accurately enough to vet candidate treatments before committing live traffic? We formalize this question as a \emph{Simulated Randomized Controlled Trial} (S-RCT) and derive a two-layer error decomposition that separates agent approximation error from subsampling error, enabling targeted improvements to each. The framework is agent-agnostic: any behavioral model---from a fine-tuned specialist to a general-purpose foundation model---can serve as the simulation engine. Validated on 67 historical marketing A/B tests, a baseline S-RCT using an off-the-shelf foundation model captures directional signal (sign overlap 0.70) but systematically overshoots effect magnitudes. A two-phase pre-period calibration protocol reduces the squared prediction error (after removing irreducible measurement noise) by ${\sim}77\times$; a within-subject design---where each agent is exposed to both arms---reduces standard errors by ${\sim}2.4\times$. We discuss limitations of the current approach and identify applications where experimenters stand to benefit from agentic signals.
Physical Unified Device Architecture (PUDA) is an AI-native hardware harness for self-driving laboratories (SDLs). Rather than building a human-centered graphical user interface (GUI) orchestration layer, PUDA creates a command-line runtime environment that lets agents observe, orient, decide, and act over experiments while hardware execution remains deterministic, atomic, and auditable. Headless by design, devices appear through discoverable command-line interfaces, JSON protocols are routed through a distributed messaging system, and command responses, data products, and reports are preserved as structured records. PUDA organizes protocols, runs, samples, measurements, and command logs into an AI-native data structure linked by run identifiers and timestamps, preserving provenance from submitted protocol through hardware response to resulting data products. PUDA separates scientific orchestration from physical operation and data telemetry: agents choose experiments, while PUDA executes validated commands and captures provenance-linked state, responses, and data. The contribution is not another optimizer, orchestrator, or recipe language. It is a practical execution and data environment for agentic SDLs; the broader physical AI implication is that PUDA provides an AI-native hardware harness for AI systems to interact with physical tools.