Prior work on AI brand visibility measures the firm: does a model recommend a company, and does that track its reputation. This study asks the question one level down, in categories where the buyer picks a person. It issued 2,400 grounded API calls in one two-hour window on 24 July 2026: 120 buyer-intent prompts, four models (GPT-5.6 Sol, Gemini 3.6 Flash, Perplexity Sonar Pro, Grok 4.5), five iterations each, four European markets and five query languages. Every response was coded for whether it named an individual professional, by a rule cascade that never consults a roster and that drops detections resolving to a same-named American city (precision 96.9%, recall 61.7%, so every rate below is a lower bound). All inference corrects for clustering within prompt: intraclass correlation 0.258, effective n 407 against a nominal 2,400. Models named an individual in 25.8% of responses. Category dominates: real estate 35.4% and car dealerships 32.9% against insurance 9.1% (chi-square 159.3, p = 5.8e-8 after correction). Models differ four-fold, from Grok 38.0% to Gemini 9.3%. Citation type predicts naming and citation volume does not: naming responses cite the individual's own site 2.6 points more often (95% CI +1.4 to +3.9) and category portals 4.3 points more often, and cite firm-owned pages at the same rate (44.1% against 45.5%). On nine matched translation pairs, English prompts named an individual in 36.7% of responses against 15.6% for the same question in the local language (OR 3.14, clustered p = 0.074, so the direction is clear and the design cannot close it). A 939-person roster built from public LinkedIn search matched 128 of 27,293 name-shaped mentions (0.47%), 26 of the 939 people were ever named, and the roster-derived rates of 0.0% to 25.4% measure that overlap. Roster-based measurement of individual AI visibility sees a small and unrepresentative slice of what models do.
AI-mediated answer systems increasingly determine how brands and organizations are represented to users. Existing approaches reduce visibility to mention rate or citation frequency. This paper argues that aggregate metrics are insufficient because entities exhibit systematically different AI visibility error profiles. We introduce Per-Entity Bias Mapping (PEBM): a ten-dimensional framework distinguishing raw from verified mentions. Three failure modes are identified: (1) underrepresented entities suffer invisibility due to weak knowledge graph presence; (2) large entities suffer the Brand Hallucination Paradox -- model familiarity creates stronger surfaces for plausible but incorrect completions; (3) CEE entities face a structural infrastructure gap across knowledge graphs, NER, and entity linking. A fourth dimension, Parametric-Retrieval Lag Asymmetry, describes divergence between retrieval-augmented and parametric memory update cycles. A full-scale empirical study (n=100 Hungarian B2B entities, 1,400 probe runs, 2,062 sources) finds Tier 1 brands produce 52.69% fabricated citations versus 37.87% for Tier 3 entities (+14.82 pp; p=1.67e-11), supporting the Brand Hallucination Paradox. Regulatory-framed queries elevate fabrication to 56.77% versus 37.59% baseline (+19.2 pp). We identify rejection-induced confabulation escalation: agentic quality filters function as hallucination accelerators in compliance contexts. We introduce ghost cartography as a unifying mechanism: entities in sparse latent regions produce confident output interpolated from neighboring dense regions, yielding a two-dimensional confabulation space (fabricated presence vs. frozen representation).
People increasingly get answers straight from AI search engines like ChatGPT, Claude, Perplexity, and Gemini rather than scrolling search results. Brands that once focused on search engine optimization (SEO) must now optimize for how these engines represent, cite, and recommend them -- a shift variously called Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Visibility. We treat AEO and AI Visibility as part of GEO, and study how to measure brand visibility across AI engines: what they value when they cite a brand, which sources they rely on, and what content large language models surface. The hard case is everyone outside the already-authoritative top brands -- SMEs, D2C brands, creators, and early-stage startups. We analyze 100K+ prompt responses across 100+ brands tracked on Ranqo between March and May 2026. First visibility runs form a clear three-tier brand-stature ladder: global household names (e.g., Stripe, Nike) appear in 73% of relevant AI answers on their first run; established mid-market and regional brands (e.g., Olipop, Klaviyo) in 44%; niche and small brands in just 11% -- about 30 percentage points per step. When engines cite sources, about 78% go to corporate websites; among non-corporate sources YouTube leads, ahead of Reddit, editorial media, and Wikipedia. The highest-leverage page is the ranked "best-of" listicle, the most-cited content format at about 21% of all citations. Sentiment is the unstable signal: whether a brand is framed positively or negatively flips about 6.7 times more often than whether it is mentioned at all. These findings provide a first large-scale baseline for measuring GEO: AI brand visibility can be measured, differs by platform, and varies strongly by brand maturity. We close by proposing seven v1.1 protocols to test whether specific recommendations can causally improve AI visibility.