Personalized and Multi-View Representation for Federated Cold-Start Recommendation

Federated recommendation (FedRec) enables personalized modeling without centralizing users' interaction histories, but most existing methods assume a fixed item pool and thus overlook the practical cold-item setting where new items continuously arrive. Under the dual-sided constraint, where the server cannot access clients' interactions while clients cannot access the server's proprietary item attribute features, prior federated cold-start recommendation approaches suffer from three structural limitations: a lack of personalization, compositionality failure caused by forcing heterogeneous semantics into a single embedding space, and training- and communication-inefficiency arising from explicit alignment between separate collaborative and attribute representations. To address these challenges, we propose Personalized and Multi-view Representation for Federated Cold-Start Recommendation (PMFRec). PMFRec learns a personalized representation generator to produce user-specific item representations from attribute features, and introduces a global multi-view encoder with item-adaptive gating and an orthogonality objective to capture complementary semantic views while reducing cross-view redundancy. In addition, PMFRec fuses collaborative and attribute knowledge into a single exchanged item representation, eliminating the need for an explicit client-side regularizer and reducing communication overhead. Extensive experiments on real-world datasets show that PMFRec consistently outperforms strong baselines in cold-item recommendation and further improves user-level fairness, warm-scenario adaptability, and robustness under Local Differential Privacy (LDP).

Preserving Item Semantics for Free: Rethinking Token Initialization in LLM-Based Generative Recommendation

Recent advances in generative recommendation (GR) leverage large language models (LLMs) as recommender backbones, enabling LLMs to directly generate recommendations conditioned on item-interaction histories. In these systems, items are often represented through semantic IDs (SIDs) added to the LLM vocabulary as special tokens. Ideally, SIDs imbue item token representations with semantic priors, thereby improving model generalization. However, standard vocabulary expansion typically initializes these tokens as random Gaussian vectors, discarding the SIDs' underlying continuous geometry and forcing the LLM to relearn token relationships from interaction data. To demonstrate the consequences of this design, we first show that training from this initialization tends to organize SID embeddings around item popularity rather than semantics. We further show that, despite partially reducing the reliance on popularity and improving cold item performance, the computationally expensive process of continual pretraining (CPT) fails to reliably recover the original semantic geometry. To address these findings, we propose a simple, parameter-free intervention that initializes SID token embeddings directly from their corresponding centroids in the semantic embedding space. Requiring only a few lines of code and no additional training or inference overhead, this drop-in approach improves pure-SFT Recall@5 by up to 16%, reaches peak performance with up to 40% fewer SFT steps, and improves cold-item Recall@5 by up to 60%. Moreover, on datasets that benefit from additional CPT, centroid initialization reaches comparable performance while requiring half as many CPT epochs. Together, our findings show that preserving SID geometry, beyond shared-prefix structure, provides a simple and effective semantic prior for LLM-based GR.

LLM-Derived Priors for Thompson Sampling in Cold-Start Comment Recommendation

Multi-armed bandit algorithms, especially Thompson sampling, are widely used in online recommendation. Despite their ability to adapt from online feedback, these methods often suffer from cold-start limitations when newly introduced arms have little or no interaction history. In our setting, the candidate arms are user-generated textual comments, whose semantic content can reveal a title's appeal before sufficient interaction feedback is available. We therefore use large language models (LLMs) to extract semantic signals from comment text and convert them into informative Bayesian priors that warm-start Thompson sampling under sparse early-stage feedback. To account for aggregate segment-level differences in response patterns, we maintain and update posteriors separately for each gender-age segment. In a real-world online A/B/C test, we compare a uniform prior with two LLM-based designs: a Gender Prior for demographic-affinity cues and a Content Prior for title-specific identity cues. The results show that LLM-based priors are most beneficial in sparse-feedback regimes -- with the largest gains emerging once a small amount of interaction evidence has accumulated -- and that prior design leads to distinct funnel-level effects. We further analyze prior-reward alignment and demographic heterogeneity, finding that click-oriented alignment is strongest for the Gender Prior and that treatment effects vary substantially across demographic segments. These findings suggest that LLM-derived priors can serve as a practical warm-start mechanism for text-rich bandit recommendation, while also revealing deployment trade-offs.

DiffCold: A Diffusion-based Generative Model for Cold-Start Item Recommendation

Cold-start item recommendation remains a persistent challenge in real-world systems due to the absence of interaction histories. While prior models attempt to bridge this gap using item content features, they universally suffer from the \textbf{seesaw dilemma}: enhancing performance for cold items inevitably degrades performance for warm items, and vice versa. We identify that this dilemma stems from a fundamental \textbf{distributional disparity}: warm item embeddings occupy a complex ``behavioral manifold" shaped by rich interaction signals, whereas cold item embeddings are constrained to a ``semantic manifold" derived solely from auxiliary content. Existing methods often force a rigid mapping between these inconsistent spaces, causing the model to sacrifice the precision of warm representations to accommodate cold ones. To address this, we propose \textbf{DiffCold}, a diffusion-based generative model that unifies warm and cold representations. Unlike GANs or VAEs, DiffCold leverages conditional diffusion to reconstruct warm item embeddings from content, preserving the underlying manifold structure without degradation. We further tailor this paradigm with two specific designs: a \textbf{Retrieval-enhanced Aggregator} that initializes generation using semantically similar warm items to bypass inefficient noise, and a \textbf{Simulation-based Representation Alignment} module that enforces distribution consistency between generated and real embeddings via contrastive learning. Experiments on three benchmarks confirm that DiffCold resolves the seesaw dilemma, consistently outperforming state-of-the-art methods across all metrics.

Bridging the Semantic-Collaborative Gap: An Asymmetric Graph Architecture for Cold-Start Item Recommendation

Collaborative filtering and graph-based recommendation models are highly effective because they leverage observed user interactions, but this dependence creates a fundamental cold-start challenge when newly added content has no interaction history. In Tubi's production retrieval system, this challenge is further constrained by the serving interface: new content must be assigned a standalone embedding immediately, and the model must also produce device embeddings suitable for approximate nearest-neighbor retrieval. We address this setting by formulating cold-start recommendation as an inductive graph-completion problem on a temporal bipartite device-content graph. We propose Shallow-RHS, an asymmetric link-prediction architecture in which the left-hand side (LHS) device tower leverages temporally valid watch-history message passing to capture collaborative signals, while the right-hand side (RHS) content tower is intentionally shallow with respect to the graph and encodes content solely from intrinsic features. The RHS tower does not use ID-based embeddings, content-side subgraphs, neighbor aggregation, or interaction-derived representations, forcing the content encoder to map intrinsic features into a collaborative-filtering-aware embedding space. After training, the learned content encoder generates embeddings for both warm and newly ingested content, enabling implicit graph completion through retrieval of warm surrogate neighbors. We further extend the same representation-completion principle to device cold-start by constructing cohort-based embeddings from demographic features. Large-scale online experiments demonstrate consistent relative improvements in content cold-start engagement, promotion speed, impression acquisition, and device cold-start engagement.