MemeCULT-1K: Benchmarking South Asian Cultural Context and Humor Understanding of Multimodal Models

Meme understanding goes beyond recognizing visual content or literal text; it requires implicit cultural knowledge and pragmatic inference that most vision-language models still lack. We introduce MemeCULT-1K, a multilingual benchmark of 1,000 South Asian memes in Bengali, English, and Hindi, where each meme is paired with a cultural context note and three human-written explanations, along with a supplementary set of 54 Bengali regional dialect memes. We evaluate thirteen popular Vision Language Models (VLMs) under two settings: meme-only and context-aware. Providing minimal cultural context yields consistent gains across all models and languages: mean SBERT similarity improves from 44.6 to 56.4 (+11.8), BLEURT from 37.3 to 42.3 (+5.0), and LLM-as-a-Judge scores from 2.57 to 3.43 out of 5 (+0.86). Fine-grained error analysis reveals that closed-source models fail mainly on entity and reference misidentification, while open-source models are bottlenecked by broader cultural knowledge gaps, with linguistic and phonological failures proving the most context-resistant across both. These results highlight the difficulty of culturally grounded meme understanding and motivate future work on explicit cultural knowledge integration. Our dataset and code are publicly available at TawsifDipto17/MemeCULT-1K.

Culturally Aware GenAI Risks for Youth: Perspectives from Youth, Parents, and Teachers in a Non-Western Context

Generative AI tools are widely used by youth and have introduced new privacy and safety challenges. While prior research has explored youth's safety in GenAI within western context, it often overlooks the cultural, religious, and social dimensions of technology use that strongly shape youths digital experiences in countries like Saudi Arabia. To address the gap, this study explores children (aged 7 to 17), parents and teachers interactions with GenAI tools and risk perceptions through non-western lens. Through a mixed methods approach, we analyzed 736 Reddit and 1,262 X(Twitter) posts and conducted interviews with 31 Saudi Arabian participants (8 youth, 13 parents, 10 teachers). Our findings highlight context dependent and relational privacy and safety of GenAI from non-western context which often formed by communal structure and prescribed norms. We found significant risks tied to youths disclosure of personal and family information, which conflict with culturally rooted expectations of modesty, privacy, and honor, particularly when youth seek emotional support from GenAI. These risks further compounded by socio economic factors such as cost-saving practices leading to the use of shared GenAI accounts (e.g.ChatGPT) within families or even among strangers. We provide design implication reflecting on parents and teachers expectation of how youth should use GenAI. This work lays groundwork for inclusive, context sensitive parental controls that adhere to cultural norms and values.