I wanted it to feel more personal: Customization of social AI as AI individualism in practice

Despite the growing availability of customizable social artificial intelligence (AI), such as ChatGPT, Grok, and Character.ai, we know little about how users actively shape social AI to reflect their personal preferences. This study examines why and how users (N = 169) customize social AI through the lens of the newly developed concept of AI individualism. Through reflexive thematic analysis of open-ended responses, we identified several motivations for customization, including (1) enhanced pragmatic support, (2) emotional support or companionship, (3) trust and reliability, (4) pushback, (5) a tailored degree of human likeness, (6) creativity or playfulness, and (7) having the AI function as an extension of the self. In line with the concept of AI individualism, our findings show that, for many users, customization is a co-creative process between the human and the AI that is perceived as strengthening support, autonomy, ownership, and engagement, potentially contributing to a closer and more personal relationship. Through customization users may come to view social AI as a personalized social resource that increases their sense of individualism, freedom, and control. We discuss how these perceptions may foster pseudo-autonomy, whereby customization creates an illusion of individual control over powerful social AI systems.

Crafting Your Evolving Dreams: Concept-Incremental Versatile Customization

Custom diffusion models (CDMs) have garnered significant interest owing to their remarkable capacity for generating personalized concepts. However, the majority of CDMs unrealistically presume that the user's collection of personalized concepts is static and incapable of incremental growth over time. Furthermore, they exhibit significant catastrophic forgetting and concept neglect of previously learned concepts when incrementally learning a sequence of new ones. To resolve the above challenges, we develop a novel Continually Customizable Diffusion Model (CCDM), enabling users to perform concept-incremental versatile customization. Specifically, we design an attribute-decoupled LoRA (AD-LoRA) module and a relevance-guided AD-LoRA aggregation strategy to mitigate catastrophic forgetting. They can preserve concept-specific attributes of each task and leverage beneficial inter-task correlations to enhance the continual learning of new customization tasks. Additionally, to address the challenge of concept neglect, we propose a controllable regional context synthesis strategy that performs multi-concept composition in alignment with user-provided conditions. This strategy enhances the overall consistency in multi-concept synthesis by guaranteeing semantic independence between user-defined regions and their smooth boundary transitions. Experiments show our CCDM exhibits significant improvements over baseline methods.