Neural-Bayesian Structure Learning for Discrete Choice Modeling

Conventional discrete choice and machine learning models are estimated primarily from observational data and typically treat explanatory covariates as parallel inputs, providing no internal mechanism for determining how related attributes should adjust when one is deliberately changed. This paper proposes Neural-Bayesian Structure Learning (Neural-BSL), a framework coupling differentiable structure learning with random-utility-based discrete choice estimation in a single differentiable procedure. To prevent mutually exclusive choice outcome from distorting the recovered attribute structure, the observed choice is maintained outside the graph as an alternative-specific utility comparison, while the attribute structure and random-utility parameters are learned jointly. The learned structure enters the choice model through structure-weighted attribute interactions and provides the structural basis for propagating interventions through downstream attributes. An intervention is evaluated by updating the intervened attribute, propagating its model-implied downstream changes in topological order, and then recomputing utilities and choice probabilities. This yields both predicted mode-share responses and the associated changes in downstream traveler or trip attributes. We evaluate Neural-BSL using stated-preference data from Seoul and the revealed-preference data from London. Neural-BSL achieves predictive performance comparable to conventional benchmarks while recovering behaviorally coherent dependency structures. Across policy scenarios, propagating interventions through the learned structure changes the predicted redistribution across modes while exposing the downstream traveler and trip adjustments underlying those responses.

An analysis of machine learning approaches for enhancing decision-making in complex discrete choice tasks

Discrete choice modeling is a common tool used for preference elicitation during policy-making, but this is typically done through parametric models. Machine learning can push the boundaries of discrete choice modeling for policy-based preference elicitation by adopting a data-driven approach or learning individual preferences. However, there is limited knowledge of how well machine learning methods can estimate individual discrete choice rules under individual heterogeneity, especially in the context of challenges often experienced during preference elicitation. This study evaluates four machine learning models (multinomial logistic regression, generalized additive model, twinned neural network, and Gaussian process) with respect to their capacity to learn and predict five choice rules that are important in the behavioral and social sciences (linear strong utility, monotonic strong utility, ideal point, lexicographic semiorder, and multiattribute linear ballistic accumulator). Monte Carlo experiments were performed to assess model performance when increasing a) the number of attributes in the choice alternatives, b) the number of training choice sets, and c) the choice rule's determinism. The simulation results demonstrated that semi-parametric and non-parametric models generally outperform parametric models across all choice rules and experimental contexts. Model performance also generally improves by 6% to 96% and 0% to 55%, respectively, with an increase in training choice sets and choice rule determinism. A case study using real energy policy preference data was also conducted, where TNN performed best with a BIC of 13.351. This work demonstrated the viability and limitations of semi-parametric and non-parametric models in the context of policy-centric discrete choice modeling and showed how the choice task context should drive model selection.