Semantic ID (SID) generative recommendation predicts the next item by generating a short tuple of discrete tokens. Recent masked-diffusion methods improve this process through bidirectional context and flexible decoding, yet recommendation ultimately requires selecting among complete catalog items. At each denoising step, a partial SID can correspond to multiple feasible items, while existing methods primarily reason through position-wise token predictions. We propose Explicit Posterior Item Conditioning (EPIC), which introduces explicit item-level competition into SID denoising. EPIC constructs a personalized posterior over feasible candidate items using the current generation context and the user's recent interactions, then projects this distribution back to unresolved SID positions to guide subsequent token decisions. The pretrained backbone remains frozen and requires no additional decoder forward pass. Experiments on four Amazon benchmarks show consistent improvements over strong baselines, while diagnostic analyses indicate that the gains primarily arise from personalized transition evidence that preserves promising item hypotheses during denoising.
Generative recommendation encodes items as hierarchical semantic identifiers (SIDs) and retrieves the next item through autoregressive decoding. Standard next-token prediction, however, does not explicitly cover the multimodal transitions present in interaction sequences, leaving the ground-truth SID vulnerable to irreversible pruning at early beam-search branches. Across three public benchmarks, we find that 91.9\%--96.6\% of retrieval failures occur within the first two decoding steps. We therefore propose Temporal Autoregressive Alignment (TAAL). During training, TAAL constructs a joint $(c_1,c_2)$ soft target from historical transitions and aligns the early-prefix distribution with a forward KL objective. During inference, it calibrates candidate scores with pointwise mutual information (PMI) to reduce the influence of globally frequent prefixes. On Amazon Beauty, Instruments, and Yelp, TAAL improves NDCG@10 over the standard baseline by 39.5\%, 6.7\%, and 28.6\%, respectively, while increasing full-SID survival by 3.9\%--16.6\%. Beam-width analysis further shows that the relative survival gain grows as the beam narrows, reaching 39.4\% at $B=5$.
Generative recommenders increasingly emit semantic IDs (SIDs): each item is a short sequence of hierarchical discrete codes from a residual quantizer, decoded autoregressively. Before spending scarce A/B-test, a team may decide offline which decoder or reranking variants are worth testing - a job for off-policy evaluation (OPE). We ask a simple question: can the model's own SID tree serve as the action abstraction for that OPE? Our answer has three parts. (i) Under the near-argmax logging real recommenders use, per-item OPE is hopeless - as item-level effective sample size is usually small on production logs - but marginalizing items to code-prefix clusters restores estimable support and cuts error. (ii) This gain is thanks to coarsening, not to the hierarchy specifically; but the SID tree is what makes coarsening feasible in a generative system - each cluster's mass is exactly and cheaply returned by the decoder, whereas flat clustering requires enumerating item/leaf masses that a code-only decoder does not directly expose. (iii) Resolution depth is the operative knob - coarser under scarce support - and a conditional bias bound links the coarsening bias to the quantizer's worst-case reconstruction residual and the target-logging divergence.
Discrete Diffusion Models (DDMs) have recently been introduced to recommendation systems, modeling user history as a token generation process via iterative denoising. However, while effective at capturing user-level sequential patterns, these methods often fail to explicitly integrate item-based collaborative filtering information, a critical component for accurate recommendation. This deficiency manifests in two key aspects: (1) the item representation is often semantic-focused, lacking collaborative priors for diffusion training; and (2) the denoising process employs a uniform noise schedule, treating all tokens indiscriminately and ignoring item-level adaptive structural dependencies. To bridge this gap, we propose ANR-DiffRec, a unified framework designed to encode item-based collaborative structures into discrete diffusion for generative recommendation. First, we explicitly incorporate an item co-occurrence matrix to guide semantic ID generation, providing a structured collaborative prior for discrete diffusion training. Second, we introduce an item-based adaptive noise rescheduling mechanism that dynamically adjusts denoising weights according to both local contextual recoverability and behavior-aware item dependencies. Specifically, the proposed strategy jointly models intra-item structural context and inter-item collaborative signals, enabling structure-aware denoising during diffusion training. Extensive experiments on multiple benchmarks demonstrate that our method consistently outperforms state-of-the-art generative recommendation models. Code: https://github.com/CalmaQi/ANR-DiffRec.
Generative recommendation represents each item with a sequence of discrete Semantic IDs (SIDs) and predicts the sequence to retrieve the next item. Typical systems use multi-level residual quantization, which increases autoregressive decoding cost and creates a large hierarchical space that may be sparsely occupied. Static codebooks also become misaligned with current traffic as new items arrive and exposure distributions change. We propose a single-level large semantic codebook that replaces multiple residual semantic codes with one semantic token while retaining a separate collaborative disambiguation token to reduce item collisions. We further introduce an exposure-aware dynamic update mechanism based on temporal weight decay, exponential moving-average center updates, and an exposure-weighted penalty on SID changes. We also develop an offline evaluation framework covering representation quality, code utilization, cluster load, full-SID collision, and temporal stability. On two public datasets, the two-level SID improves mean Recall@10 by 5.0%-8.8% and mean NDCG@10 by 4.1%-5.1% for OneRec-V1, and by 7.1%-8.7% and 3.8%-8.5%, respectively, for OneRec-V2. Dynamic updating provides further gains on KuaiRec. Across three serving architectures, the shorter SID reduces estimated autoregressive-decoding FLOPs by 47.93%-48.70% and increases single-card QPS by 28.57%-47.0%. A five-day online A/B test serving 2.5% of production traffic improves the primary consumption metric by 0.792%.
Semantic-ID-based generative recommendation casts retrieval and ranking as autoregressive generation over hierarchical item identifiers. A common recipe is SFT followed by GRPO, yet vanilla GRPO is poorly matched to this tree-structured task. Under the frozen SFT checkpoint, the exact target is absent from the first 16 candidates of the 50-beam constrained ranking for many prompts, and in harder cases none of these candidates enters the target SID branch. This prompt-level diagnostic motivates a training concern: when on-policy GRPO groups are similarly target-missing, item-level rewards may produce weak or degenerate reward variation even if some candidates follow part of the target path. We propose Difficulty-Aware Semantic-ID Optimization (DASO), a tree-aware post-training method that addresses this failure mode as an online rollout-allocation problem. Instead of using fixed difficulty buckets or uniformly injecting ground-truth completions, DASO profiles each current rollout group by prefix-match depth, locates the bottleneck SID levels where candidates leave the target path, and reallocates a bounded portion of the group to prefix-guided completions while retaining raw rollouts for contrast. A SID-prefix reward provides graded credit, while an auxiliary SFT anchor mitigates regression on examples already solved by the SFT checkpoint. On the public benchmarks, DASO improves over MiniOneRec-style GRPO on 11 of 12 metrics and achieves the best result on 9 of 12 metrics; it also improves most level-wise recall metrics on the internal recommendation task.
Semantic-ID mappings are reusable interfaces between item tokenizers and generative recommenders, yet released mappings rarely state whether they are coherent, what structure they expose, how generated paths resolve, or what must be revalidated after a refresh. SIDScope is a source-traced diagnostic resource for these decisions. It normalizes item-to-code artifacts, verifies provenance and joins, profiles mapping structure, compares paired revisions, and accounts for path-to-item outcomes in generated traces. Across nine source-traced tokenizer exports from seven families on Amazon and Yelp data - eight executable routes plus one auditable snapshot - SIDScope reveals that interface health is multi-signal rather than scalar. Its central finding is mechanism-conditional: prefix alignment strongly tracks held-out candidate exposure when retrieval consumes SID prefixes, then weakens as scoring becomes prefix-independent. Trained trace accounting exposes a second hidden gap: a valid target path can survive without uniquely retrieving the target item by 1.2-3.0 percentage points. A refresh case establishes a third: repairing the mapping does not by itself restore an inherited generator; model reuse requires a separate handoff check. The package provides frozen evidence summaries, conformance reports, trace labels, table builders, and CPU-only verifiers. It supports decisions about artifact readiness, interface risks, and revalidation before model reuse.
Pengfei Jia, Jingjian Wang, Jingmao Li +2cs.IR cs.AI
Positional encoding is a fundamental component of Transformer-based generative recommendation models, where user histories are modeled as autoregressive item sequences. Most positional encoding methods are inherited from natural language processing and mainly represent discrete item order. However, recommendation sequences go beyond ordered lists, as timestamps and temporal effects also shape item relations. Our work is motivated by a real-world food delivery and instant retail recommendation system, where user behavior exhibits multi-level temporal regularities, including recency effects, meal-time peaks, weekday-weekend shifts, and promotion-driven traffic bursts. Existing methods partially address this issue through timestamp features, interval embeddings, decay functions, or attention biases, but they usually inject heterogeneous temporal signals through a unified representation or a single modeling pathway, making it difficult to distinguish broad temporal dynamics from local order cues. To address this limitation, we propose Decoupled Temporal Encoding, a lightweight framework for generative recommendation. DTE separates temporal dynamics from order information through two complementary modules: a personalized macro-temporal module that injects compact temporal primitives into item embeddings, and a time-gated micro-sequential module that introduces relative-order bias only when interactions are temporally dense. DTE is also parameter-efficient and deployment-friendly, allowing easy integration into existing systems.
Generative recommendation autoregressively generates the semantic IDs of the target item, unifying preference modeling and index retrieval within the shared token space. Recent attempts have introduced Multi-Token Prediction (MTP) into this field, yet they primarily inherit its efficiency merit, leaving its potential as dense supervision unexplored. Unlocking this potential hinges on whether future behaviors qualify as informative supervision. Our analysis reveals that future behaviors carry a semantic echo of the current one far above that of random pairs, which nevertheless decays along horizons under intent transitions, making them informative yet order-dependent signals. Motivated by this, we propose EchoRec, which empowers MTP with cycle-consistent holistic preference alignment across multi-horizon for generative recommendation. It comprises two synergistic modules. Horizon-aware Preference Generation (HPG) sequentially chains lightweight auxiliary branches upon the base recommender, where each branch conditions on its predecessor to respect preference evolution. Verifiable Holistic-Preference Alignment (VHA) further consolidates them into the holistic preference and echoes it back through cycle-consistent projectors to suppress spurious alignment, with theoretical guarantees that exclude the rank-collapse form of spurious alignment under an invertible transport, enabling the holistic preference to be retained in the decoding representation. All auxiliary components serve as disposable scaffolding discarded at inference, introducing negligible online serving overhead. Extensive experiments on three datasets demonstrate the superiority of our EchoRec, together with its naturally acquired multi-item generation ability. Our code and datasets will be available upon acceptance.
Yuchen Zheng, Sihan Xu, Jingwen Yang +3cs.IR cs.AI cs.LG
Semantic ID (SID)-based generative recommendation has recently achieved remarkable success. However, existing methods suffer from a previously overlooked fairness issue, which we term \textbf{Token Frequency Bias}, where high-frequency SID tokens are systematically over-predicted while low-frequency SID tokens are under-predicted. This bias originates from the combined effects of imbalanced semantic codebooks during SID construction, and popularity bias together with the maximum likelihood estimation objective during recommendation training, resulting in unfair exposure across item categories. Existing SID methods mainly focus on improving codebook quality and overlook the impact of token frequency imbalance on downstream recommendation fairness, while LLM debiasing methods often yield suboptimal results when directly applied to SID-based recommendation, due to the hierarchical semantics of SID tokens. To address this issue, we propose \textbf{FSGR}, a fairness optimization framework for SID-based generative recommendation. During SID construction, FSGR employs OT-based Assignment Optimization and Dual-Criteria Re-anchor mechanism to form a more balanced SID representation space. During recommendation training, it adopts a two-stage training strategy and introduces Hierarchical Frequency Calibration for layer-specific fairness fine-tuning. Experiments on three public datasets with three backbone models demonstrate that FSGR mitigates token frequency bias and delivers an average Gini fairness improvement of over 20\% while maintaining competitive recommendation accuracy.
Kangning Zhang, Haotian Fang, Xukun Luo +6cs.IR cs.AI
Semantic-ID generative recommenders represent each item as a short sequence of discrete semantic tokens and predict the next item by autoregressively generating this token sequence. This paradigm enables a unified generation interface for item IDs, histories, and item text, but it also creates a structured optimization bottleneck during reward-based post-training: when an early semantic token enters the wrong branch of the item-token space, finite rollout groups rarely reach the ground-truth item, so group-relative optimization receives identical zero rewards and produces no useful advantage. We propose Hint-Conditioned Generative Recommendation (HCGRec), a semantic-ID generative recommendation framework that recovers learning signal for such hard training instances. HCGRec diagnoses each instance with checkpoint rollouts and supplies a minimal target-prefix hint only when the current generator cannot reach the correct item. The model then generates the unhinted suffix under the hinted semantic branch, turning zero-reward groups into informative comparisons over item-token completions. Hinting also changes token identity: hinted prefix tokens are oracle-provided item context, while unhinted suffix tokens are sampled generation actions. We therefore introduce hint-aware credit decomposition, using supervised learning to preserve item-semantic and prefix-structure alignment for hinted tokens and GRPO to optimize the sampled suffix. Experiments on sequential recommendation benchmarks show that HCGRec substantially improves over supervised fine-tuning and vanilla reward-based post-training, while reducing zero-advantage training samples from over 70% to below 20%. The code is accessible at https://github.com/WncFht/GRec.
Cross-domain recommendation (CDR) transfers preference knowledge across related domains, but federated deployment makes cross-domain alignment difficult because the behavioral anchors that align item spaces, such as overlapping users and shared interaction signals, are often sparse, unavailable, or privacy-sensitive across clients. To address this tension, we revisit federated CDR as generation over a stable semantic item language. By representing items as discrete semantic ID (SID) sequences derived from public item-side metadata, cross-domain item alignment is induced by a shared vocabulary rather than by exchanging private interactions or aligning domain-specific embeddings. Directly federating SID-based generators, however, introduces two design constraints: the SID tokenizer must remain fixed to preserve cross-client token consistency, which creates a semantic-only bottleneck because local collaborative filtering (CF) signals cannot be globally shared or aligned; meanwhile, standard federated averaging can cause negative transfer under domain heterogeneity. To overcome these constraints, we propose FedCGR, a federated generative CDR framework that keeps the item language stable and makes adaptation explicit. FedCGR injects local CF evidence through a reliability-aware semantic interface and trains a prototype-personalized generator that selectively aggregates shared parameters according to domain relatedness while keeping domain-specific quantities local. Experiments on six Amazon cross-domain scenarios show that FedCGR consistently outperforms federated generative baselines and achieves competitive performance against strong sequential and federated CDR methods under both full-ranking and sampled evaluation protocols.
Autoregressive semantic ID recommenders are constrained by expensive beam-search decoding, which limits the practical length of item identifiers. Parallel generation methods alleviate this bottleneck by predicting all semantic ID tokens simultaneously, enabling longer IDs. However, existing semantic ID methods still rely on manually predefined and homogeneous ID structures, where both the number of semantic slots and the codebook size of each slot are treated as fixed hyperparameters. This ignores the heterogeneous capacity demands of different semantic subspaces and may allocate prediction capacity to slots with limited utility. We show that uniformly expanding semantic slots can provide limited gains, indicating redundant capacity in homogeneous semantic IDs. We propose InforID, a lightweight adaptive semantic target construction framework for parallel generative recommendation. InforID allocates a fixed capacity budget across candidate semantic slots, thereby jointly determining the effective ID length and slot-specific codebook sizes. Experiments demonstrate improved recommendation accuracy under comparable capacity budgets while preserving one-step parallel prediction.
Donald Loveland, Liam Collins, Bhuvesh Kumar +2cs.IR cs.LG
Recent advances in generative recommendation (GR) leverage large language models (LLMs) as recommender backbones, enabling LLMs to directly generate recommendations conditioned on item-interaction histories. In these systems, items are often represented through semantic IDs (SIDs) added to the LLM vocabulary as special tokens. Ideally, SIDs imbue item token representations with semantic priors, thereby improving model generalization. However, standard vocabulary expansion typically initializes these tokens as random Gaussian vectors, discarding the SIDs' underlying continuous geometry and forcing the LLM to relearn token relationships from interaction data. To demonstrate the consequences of this design, we first show that training from this initialization tends to organize SID embeddings around item popularity rather than semantics. We further show that, despite partially reducing the reliance on popularity and improving cold item performance, the computationally expensive process of continual pretraining (CPT) fails to reliably recover the original semantic geometry. To address these findings, we propose a simple, parameter-free intervention that initializes SID token embeddings directly from their corresponding centroids in the semantic embedding space. Requiring only a few lines of code and no additional training or inference overhead, this drop-in approach improves pure-SFT Recall@5 by up to 16%, reaches peak performance with up to 40% fewer SFT steps, and improves cold-item Recall@5 by up to 60%. Moreover, on datasets that benefit from additional CPT, centroid initialization reaches comparable performance while requiring half as many CPT epochs. Together, our findings show that preserving SID geometry, beyond shared-prefix structure, provides a simple and effective semantic prior for LLM-based GR.
Ziyu Zheng, Zhengshun Du, Yaming Yang +5cs.IR cs.AI
Semantic ID-based generative recommendation tokenizes each item into a sequence of discrete semantic IDs and predicts the next item by generating semantic IDs. However, existing methods typically regard SIDs as independent discrete symbols, while often overlooking the topology of the learned semantic ID space. We identify a structural mismatch between tokenization and generation: the tokenizer learns a structured code space with semantic neighborhood relations, whereas the generator consumes semantic ID tokens as independent categorical symbols. Consequently, item relatedness is reduced to exact semantic ID overlap, making it difficult to identify semantically similar items whose semantic IDs do not overlap. To address this issue, we propose TopoGR, a topology-preserving generative recommendation framework based on Bit-decomposable Semantic ID(Binary SID). Each Binary SID is learned in a bit-decomposable form and can be deterministically converted to a standard integer SID, while exposing an explicit Hamming geometry. TopoGR exploits this topology at three stages: binary SID features preserve Hamming proximity at the input layer; Hamming soft targets inject topology-aware supervision; and Hamming-consistent reranking aligns candidate items with the predicted binary prototype during inference. We further verify that the Hamming topology can capture item relatedness beyond exact SID matching. Experiments on four benchmark datasets show that TopoGR consistently outperforms existing state-of-the-art baselines in recommendation performance.
Generative recommendation commonly represents items using fixed-length semantic identifiers (SIDs) constructed through clustering and quantization. However, these artificial codes may overcompress item semantics, remain misaligned with pretrained LLM vocabularies, and require costly autoregressive decoding. In light of this, we propose VaLiDRec, a generative recommendation framework based on variable-length, LLM-aligned semantic identifiers. VaLiDRec constructs SIDs directly from informative native LLM vocabulary tokens via token importance estimation, semantic-quality-aware pruning, and collision-aware refinement, allowing identifier lengths to adapt to item semantic complexity. To model user preferences, VaLiDRec incorporates graph-aware soft prompts and reformulates recommendation as token-set prediction with token-level item scoring, eliminating autoregressive SID generation and beam search. Experiments on four real-world datasets show that VaLiDRec consistently outperforms strong sequential and generative recommendation baselines across all evaluation metrics. It further achieves superior zero-shot item cold-start performance and 87.49$\times$ faster inference than LC-Rec. These results demonstrate that LLM-native variable-length semantic identifiers provide a more expressive and efficient paradigm for generative recommendation.
Semantic IDs (SIDs) are now a central component of generative recommendation. Current SID-based systems assign three roles to the same token sequence. Shared prefixes are intended to organize related items, the complete SID identifies an individual item, and each generated token narrows the items that can still be returned. We systematically investigate SIDs from item encoding and SID construction to autoregressive generation and final recommendation. We examine how SID construction changes item representations and how those changes affect generation. Across three Amazon domains and eight SID constructions, SID neighborhoods recover only 32.2% of the encoder's ten nearest neighbors on average. Alternative item descriptions still retrieve the corresponding item first in 99.57% of controlled cases, yet change 38.4% of exact SIDs. These results show that SIDs retain broad organization but lose much of the encoder's fine local structure, while their exact tokens are not determined by item meaning alone. This loss becomes consequential during generation. After the final semantic token, TIGER retains only 29.9% of held-out targets that were plausible recommendations before SID filtering. Motivated by these findings, we propose Item-Supported Decoding (ISD), a lightweight inference-time method that allows a user-specific item ranking to support corresponding SID prefixes before beam search discards them. The same ranking then orders the generated items. ISD requires no additional parameters or retraining of the SID constructor or decoder. We empirically show that ISD improves NDCG@10 over the corresponding SID backbone in every evaluated setting, with relative gains of up to 31.2%. Our results show that SIDs provide useful coarse item organization, but their fine boundaries should not alone determine which items remain available during generation.
Conventional recommenders capture users' preferences by optimizing observed user-item relations, whereas continuous generative recommendation additionally learns the trajectory of synthesizing a target item. Flow matching drives this process by gradually shaping initial noise into a definitive next-item representation through intermediate states in a continuous embedding space. However, item catalogs are discrete and sparsely supported, meaning even a straight Euclidean path can cross continuous regions that contain little evidence of valid item semantics. Formalizing this failure as the Euclidean void, we propose MIRAGE, a Manifold-Informed Rectification framework for Accelerated Generation of Embeddings in sequential recommendation, which rectifies the learned embedding geometry around an unchanged straight probability path. By leveraging an item co-occurrence graph as a proxy for the underlying semantic manifold, MIRAGE aligns interpolated path states with local anchors, reorganizing the embedding space to ground the trajectory in valid item support. MIRAGE retains the original probability path and uses the graph only during training, thereby enabling accurate and efficient one-step inference. Extensive experiments on four real-world datasets reveal that MIRAGE consistently outperforms state-of-the-art baselines, effectively boosting performance on sparsely observed targets while achieving robust overall accuracy. Our code will be made publicly available upon publication.
Semantic-ID-based generative recommendation represents items as sequences of shared semantic tokens, enabling token recombination beyond isolated item IDs. However, closed-world recombination does not necessarily imply temporal open-token cold-start induction, where new items enter the item catalog with unseen atomic tokens or weakly supported SID paths. In this work, we revisit SID-based generative recommendation under an absolute-time temporal protocol that separates seen and unseen targets and diagnoses the cold item reachability at the token level. Through seen/unseen-hit analysis, coldness taxonomy, and oracle-prefix probing, we show that current SID-based models can occasionally reach future items supported by observed tokens and prefixes, but struggle with unseen atomic tokens and unsupported SID paths. We further explain this boundary by interpreting SID generation as hierarchical semantic bucketing: early tokens select coarse semantic regions, while later tokens refine item-specific paths. These findings show that SID generation is compositional but not fully open-ended, and suggest future directions in more independent SID spaces, scoring-based interfaces, and dynamic textual context.
Cross-domain sequential recommendation (CDSR) aims to model users' dynamic interest transitions and sequential patterns across multiple domains. Recently, generative recommendation (GR) has emerged. It first learns semantic identifiers (SIDs) from item semantics and formulates recommendation as autoregressive generation. However, existing methods face two critical issues: (1) they ignore collaborative correlations across domains during tokenization, and (2) they adopt inefficient decoding strategies, such as beam search, during generation, which hinders real-time deployment. To address these limitations, we propose GenCDSR, an effective and efficient generative framework for CDSR. Specifically, we design a cross-domain hybrid tokenization mechanism with a multi-tower architecture to jointly capture cross-domain commonalities and domain-specific distinctions through hierarchical shared-specific and fine-grained codebooks. Furthermore, we develop a cross-domain serial-parallel decoding strategy that leverages the hierarchical SID structure to partially parallelize generation, significantly reducing inference latency while preserving generation consistency. Experiments on three public datasets show that GenCDSR achieves an average accuracy improvement of 1.5 percent and an average inference latency reduction of 85.1 percent compared with state-of-the-art baselines. The implementation code and datasets are available online: https://github.com/Applied-Machine-Learning-Lab/RecSys2026_GenCDSR.
Jiacheng Chen, Tao Zhang, Manxi Lin +23cs.IR cs.AI cs.CL
The wave of AI-native applications is moving shopping beyond page- and feed-based browsing toward intent-driven experiences orchestrated by LLM agents. A common design wraps an LLM around existing search and recommendation pipelines, forcing complex intents through low-bandwidth retrieval or ranking interfaces and leaving a gap between language understanding and item-space fulfillment. Generative recommendation gives LLMs a direct item-space interface through semantic IDs (SIDs), but existing models mainly generate candidates for retrieval rather than translate flexible intents into item-space outcomes. We propose ShopX to address this bottleneck by unifying intent understanding, execution planning, and flexible SID-native item-space operations into a single foundation model. We deploy ShopX in agentic shopping workflows through a model-native item-fulfillment framework with a serving harness that defines a model-facing action protocol and exposes support surfaces for context access, catalog grounding, and state management. Within this framework, ShopX plans and composes SID-based item-space operations such as SID beam-search retrieval, listwise ranking, or product bundling. This model-centric design reduces lossy hand-offs between agent orchestration and item-space execution. To build ShopX, we design semantically recoverable, LLM-operable SIDs and a training recipe that equips a general LLM for flexible multi-turn item-space fulfillment while retaining the knowledge and instruction-following abilities needed by a shopping agent. We evaluate the ShopX framework against tool-mediated agentic systems on single- and multi-turn fulfillment tasks derived from anonymized Taobao production logs, showing that model-native fulfillment improves overall framework behavior, especially on complex or ambiguous requests.
Qingyun Liu, Bo Yan, Yang Liu +15cs.IR cs.AI cs.LG
User modeling in industrial recommender systems typically produces dense embeddings, which suffer from representational constraints inherent to fixed-dimensional vectors. An emerging alternative for discrete user representation -- using LLMs to generate text-based user tokens -- captures topical co-occurrences rather than deep sequential behavior dynamics and produces outputs that are difficult to ground to item attributes. Meanwhile, Semantic ID (SID) based item tokenization has proven effective for improving generalization in generative recommendation, yet discrete SID-based representations for users remain largely unexplored. We propose TokenMinds, an industrial-scale system that extends the PLUM framework from item retrieval to user modeling, generating both discrete SID-based user tokens and dense user embeddings via an encoder-decoder architecture adapted from pre-trained LLMs. This dual-output design provides the complementary benefits of discrete, semantically grounded user representations while maintaining compatibility with existing downstream models that rely on dense embeddings. Additionally, the shared SID vocabulary naturally extends to cross-scenario modeling: by unifying long-form and short-form video behaviors into a single model, we substantially reduce training and serving costs. We validate TokenMinds through extensive offline experiments and live launches on multiple YouTube surfaces, served on full user traffic (billions of users) via an asynchronous infrastructure that decouples representation generation from downstream scoring. Focusing on ranking as the primary downstream use case, our results confirm the practical viability of SID-based user tokens at industrial scale and demonstrate that tokens and dense embeddings provide complementary value across different production ranking systems.
Ruizhong Qiu, Yinglong Xia, Dongqi Fu +6cs.IR cs.AI
Generative recommendation is an emerging paradigm that has shown promise in industrial recommendation systems, aiming to predict users' next interactions from their historical behaviors. At the core of generative recommendation lies item tokenization, which bridges item semantics and recommendation models. However, existing methods often struggle to effectively organize and inject complex user-behavioral and item-semantic contexts into recommendation models simultaneously. On the one hand, existing graph-based integration methods, such as graph serialization and graph neural networks, either suffer from scalability issues or exploit only local graph information. On the other hand, existing semantic tokenization methods typically rely on heuristics and lack explicit supervision signals, which may lead to inaccurate or suboptimal semantic representations. To address these limitations in user interest context modeling, we propose G2Rec, a scalable framework that unifies holistic graph-based user co-engagement modeling with semantic tokenization for industrial-scale generative recommendation. Overall, G2Rec enables recommendation models to capture holistic and semantically grounded user interest prototypes without requiring ground-truth user interests, thereby providing more comprehensive and accurate modeling of user behavior contexts in industrial sequential recommendation. Online deployment across product surfaces and extensive experiments on public datasets demonstrate the superiority of G2Rec over existing methods.
Sunwoo Kim, Sunkyung Lee, Clark Mingxuan Ju +5cs.IR cs.LG
Generative recommendation (GR) has emerged as a promising direction for recommender systems. Recently, large language models (LLMs) have been increasingly adopted for GR, as their rich pretrained knowledge is expected to help them generalize beyond common user behavior patterns that traditional memorization-oriented baselines can capture. However, existing LLM-based GR works largely ignore LLMs' well-known tendency to memorize, which, if present in LLMs fine-tuned for GR, would restrict their utilization of pretrained knowledge. In this work, we investigate this concern by examining one-hop memorization, where a model recommends items that are direct successors of items in the training data. We show that LLMs do this more than non-LLM-based GR models-in fact, the vast majority of their gains over GR baselines are actually on users whose target items can be predicted through one-hop memorization. We intuit that improving performance on the remaining users requires LLMs to learn richer item-item relations beyond one-hop transitions. To achieve this, we propose IIRG, a novel training strategy that teaches LLMs to capture: (1) collaborative relations derived from item co-occurrences across multiple hops in user sequences, and (2) semantic relations among items with similar themes, both of which can serve as useful recommendation signals. We show that IIRG significantly improves over LLMs trained solely with standard next-item prediction, with especially large gains for users whose test items are not covered by train-time one-hop transitions.
Generative recommendation models that formulate the task as sequence generation overcome the objective fragmentation problem of traditional cascade architectures, yet existing approaches still suffer from flat semantic representations lacking hierarchical structure for multi-step reasoning and an externally constructed chain-of-thought (CoT) that requires expensive annotations and remains disconnected from the generation objective. We propose HoloRec, an endogenous chain-of-thought recommendation mechanism that unifies representation, reasoning, and generation by constructing a hierarchical semantic encoding matrix via multi-granularity nested residual quantization optimized by a holistic reconstruction loss. HoloRec supports two inference modes: a non-thinking mode that uses lightweight multi-granularity supervised alignment for fast prediction, and a thinking mode that employs an interleaved reasoning scheme to generate CoT steps on the fly, directly embedding reasoning into the generation process without external data. Experiments on multiple public recommendation datasets demonstrate that HoloRec consistently outperforms baselines, with especially significant gains in sparse scenarios, and the thinking mode achieves better accuracy than the non-thinking mode with only modest inference overhead.
Semantic IDs are crucial in generative recommendation, but with a fundamental limitation: temporal information is not well incorporated into semantic IDs. Instead, time influences recommendation only implicitly (e.g., through session construction heuristics, preference alignment, or sequence order), while existing semantic ID learning remains entirely time-agnostic. This design conflates interactions occurring under distinct temporal contexts into identical semantic representations, implicitly assuming that item semantics and user intent are temporally stationary. Such an assumption is misaligned with real-world recommendation scenarios, where evolving interaction rhythms play a central role. In this work, we investigate where and how the explicit time should be incorporated into semantic ID for generative recommendation. First, we systematically characterize the design space along three orthogonal dimensions of temporal signals and present a unified framework, ChronoID, for time-aware semantic ID learning. Then, by contributing a new time-explicit generation recommendation benchmark, ChronoID answers the questions: what is the effective way of infusing time, how to design the architecture, and where does the gain come from.
Large Language Models (LLMs) are increasingly adopted as backbones for Generative Recommendation (GR), promising access to pretrained world knowledge. Yet reliably invoking this knowledge for GR remains poorly understood. A key obstacle is that LLM-based GR typically represents items with Semantic IDs (SIDs), disrupting LLMs' natural-language reasoning interface because these tokens are unseen by the LLM during pretraining. Existing approaches address this with expensive multi-stage pipelines that ground SIDs and elicit explicit rationales, but offer limited insight into when and why each stage is necessary. In this work, we systematically decompose explicit reasoning training pipelines for LLM-based GR, revealing three key limitations: weakened world-knowledge verbalization, misalignment between SID and natural-language token embedding spaces, and sensitivity to rationale quality, all of which hurt explicit reasoning performance. To circumvent these issues, we propose PauseRec, a lightweight implicit reasoning paradigm tailored for GR. PauseRec is exceptionally practical, avoiding costly reasoning trace acquisition and reasoning alignment training, leading to a multitude of benefits: (1) it outperforms standard explicit CoT methods by up to 6.22%, (2) it reduces training cost by up to 65% GPU hours, and (3) it speeds up inference by up to 71.3%. These results position PauseRec as a lightweight alternative to explicit rationale generation, enabling more effective and efficient LLM-based GR.
Kewei Xu, Junbo Qi, Yanyan Zou +3cs.LG cs.AI cs.IR
Reinforcement learning (RL) presents a promising avenue for enhancing generative recommendation beyond supervised imitation, leveraging reward signals to guide policy improvement. However, its efficacy is critically contingent on the trustworthiness of the reward model for the samples it evaluates. In practice, production rankers, the widely adopted reward models, are trained on exposure-biased logs, leading to sample-dependent inaccuracies that violate this assumption. Our stratified analysis uncovers a consistent pattern: reward guidance is most beneficial when the policy exhibits uncertainty and the ranker can effectively discriminate the ground-truth item from rollout negatives. On other samples, the reward signal is either negligible or detrimental, highlighting the risk of uniform RL application. To address such an issue, we introduce AdaGRPO, a novel framework that treats reward-guided optimization as selective admission rather than uniform pressure. Training is anchored in supervised negative log-likelihood, while the GRPO objective is gated by a binary, per-sample clip determined by two rollout diagnostics: policy-side difficulty and reward discriminability. Instances failing either diagnostic default to pure supervision, ensuring stability and mitigating the amplification of noisy gradients. We validate AdaGRPO on a large-scale e-commerce dataset. At the best intermediate checkpoint, it elevates HR@10 from 11.01% to 12.18% while constraining hallucination below 0.22%, and maintains robustness at the final checkpoint (HR@10 11.63%, hallucination 0.27%), outperforming fixed NLL--GRPO mixtures across the retrieval--validity frontier. In production A/B tests, AdaGRPO achieves statistically significant gains in click-through rate and dwell time, confirming its practical utility.
Ziheng Chen, Jiali Cheng, Zezhong Fan +4cs.IR cs.AI cs.CL cs.LG
Generative recommendation formulates next-item prediction as autoregressive generation over semantic ID (SID) sequences derived from users' historical interactions, making modern recommender systems structurally similar to large language models (LLMs). As privacy and safety concerns grow, these systems increasingly require concept unlearning to remove sensitive or harmful concepts associated with items. However, existing LLM unlearning methods cannot be directly applied to generative recommendation. Unlike word tokens with explicit semantics, SIDs are abstract identifiers that are often shared by both forget and retain items, leading to severe conflicts between concept removal and recommendation utility preservation. To address this challenge, we propose TRACER, an end-to-end concept unlearning framework based on token reassignment. Rather than directly suppressing shared SIDs, TRACER reassigns concept-related items to alternative tokens that better facilitate forgetting while minimizing side effects on retained items. We further introduce a coherence regularizer to preserve semantic consistency among retain items during unlearning. Experiments on real-world recommendation datasets demonstrate that TRACER effectively removes target concepts while substantially better preserving recommendation utility than existing unlearning baselines.
Generative recommendation models in the OneRec family have been widely deployed in many real-world services, such as short-video, live-streaming, advertising, and e-commerce. However, these generative models can only benefit from the scaling advantage, while their reasoning ability is hard to activate, since we cannot construct meaningful Chain-of-Thought (CoT) sequences consisting of itemic tokens only. Inspired by the success of the reasoning-style ``think before answer'' paradigm in the LLM field, we conduct preliminary studies (i.e., OneRec-Think, OpenOneRec) to explore reasoning capability in generative recommendation. Nevertheless, we notice an unexpected phenomenon: the thinking mode does not show advantages over the non-thinking mode. Drawing insights from recent findings on CoT robustness in multi-modal language models, we argue that effective reasoning in recommendation rests on two factors: perception, the ability to ground itemic tokens in their underlying language semantics, and cognition, the ability to reorganize a user's behavior sequence into coherent latent interest points. We therefore propose OneReason, which includes: (1) strong itemic token perception in pre-training, (2) a three-level cognition-enhanced CoT format for recommendation tasks in SFT, and (3) a specialize-then-unify training recipe in RL to enhance the thinking ability.