Video understanding requires intelligent agents to transcend mere recognition of visual facts and comprehend the underlying intents behind human actions (often termed the "dark matter" of social intelligence). To bridge the gap between visual observation and intent reasoning, we introduce a novel task, IntentQA, and contribute a large-scale VideoQA dataset specifically tailored for this purpose. However, recognizing that standard metrics may overestimate capabilities due to dataset biases, we go beyond simple accuracy to rigorously evaluate model robustness. We augment the benchmark by generating five distinct contrast sets via Large Language Models (LLMs) and introducing a "Contrast Performance Decline" metric. We propose the X-CaVIR (eXplainable Context-aware Video Intent Reasoning) framework, which leverages three types of "Cognitive Context" to enhance video analysis: i) Situational Context via a cross-modal Video Query Language (VQL) module, ii) Contrastive Context via a Contrastive Learning module, and iii) Commonsense Context via a Commonsense Reasoning module. Crucially, to overcome the opacity of traditional black-box models, we refine the integration of LLMs within X-CaVIR by employing a transparent pipeline that synergizes video captions with VQA model outputs. This approach not only improves performance by effectively utilizing rich commonsense knowledge but also renders the reasoning process explicitly interpretable. Extensive experiments demonstrate the effectiveness of our components, the superiority of X-CaVIR over state-of-the-art baselines, and its stability against perturbations on the contrast sets.
Zhuohang Jiang, Yuxin Chen, Shijie Wang +6cs.IR cs.AI
Cross-domain recommendation is a core problem in content-to-e-commerce platforms. Its objective is to leverage user interactions with content to infer potential purchasing intent on the e-commerce side, thereby enhancing conversion rates and commercial value. However, in real industrial scenarios, cross-domain recommendation faces multiple challenges: significant semantic gaps exist between different domains, and user cross-domain behavior sequences are often massive in scale and rich in noise. Although large language models (LLMs) possess powerful semantic understanding and reasoning capabilities, their millisecond-level inference latency makes direct application in online recommendation systems difficult. To address these issues, this paper introduces AIR (Atomic Intent Reasoning), an LLM-driven cross-domain recommendation framework designed for industrial-grade deployment. By migrating LLM inference to the offline phase and dynamically constructing user intent representations through efficient retrieval and composition during online operations, it achieves approximately 400* inference acceleration while maintaining semantic consistency. Experimental results across multiple public datasets demonstrate that our method achieves state-of-the-art performance in cross-domain recommendation tasks. Furthermore, large-scale online A/B testing conducted in Kuaishou E-commerce's real-world business scenarios shows that our approach delivers stable and significant improvements across multiple core business metrics, including a +3.446% increase in GMV, fully validating its effectiveness and practical value in industrial-scale recommendation systems.