Online recommendation has traditionally taken place after a user enters a platform, which determines the candidate pool and the ranking shown to the user. LLM-based user agents enable a different recommendation process: a user specifies a need before choosing a platform, leaving platforms to compete for the user's attention, which we refer to as an agentic recommendation market. In our controlled LLM-based experiments across three product domains, we find this new setting of recommendation creates a tension between access and attention. Compared with traditional platform-centric recommendation, user-centric recommendation greatly expands the opportunity for relevant items to enter comparison; yet broader participation does not translate directly into effective exposure. Competition directly triggers platforms' strategic play: selectively positive explanations occupy 73--78% of first-ranked positions. When the user agent relates platforms' actions to subsequent user feedback, this share falls to 36--41%, while the chance of a user purchasing the relevant item increases. A user agent is therefore more than a ranker over a larger pool of candidates: its querying, ranking, and feedback mechanism governing who can compete, how scarce attention is allocated, and how earlier outcomes shape the evaluation of platforms directly affect user utility. Designing agentic recommendation therefore requires treating access, attention, and accountability as a joint mechanism design problem.
Shippers are beginning to delegate carrier selection to large language model (LLM) agents. We ask what such delegation does to a freight matching market, and which platform design choices contain it. We carried out agent-based simulations in which fifty shipper agents, built on commercial LLMs from OpenAI (GPT), Anthropic (Claude), and Google (Gemini), procure truckload capacity for thirty days. The market implements the rules of digital freight matching: each load is offered down the shipper's ranked list of carriers (waterfall tendering), carriers have daily capacity limits, spot prices respond to congestion, and carrier ratings accumulate with transactions. We found three risks and one remedy that works. Agents converged at once: for a fixed sampled carrier population, the same carrier was the modal first choice of every model on day one, attracting up to 76% of requests. Because each agent picks from its own randomly drawn list of displayed candidates, the platform controls how many options each shipper sees; concentration rose steeply once lists exceeded about ten carriers, with the onset differing across models. Which carriers ended up dominant varied widely from one sampled market to another, and displaying true quality instead of estimated ratings changed neither the level nor this variability (by design, quality affects only what agents see, never delivery outcomes). Against these risks, disclosing each carrier's remaining daily capacity cut concentration by a third and doubled shipper surplus, while vendor diversification, list-order randomization, and popularity display showed no clearly detectable effect. Platform information design, ahead of model choice or model regulation, is the lever that works.
Luyang Zhang, Xirui Jiang, Junwei Deng +3cs.CY cs.LG
Advances in generative AI are rapidly increasing the quality and commercial value of generated music, and this progress depends on large catalogs of creators' recordings. This raises a central question for platform design: how should creators be compensated when their work is used to train generative AI models that in turn produce commercial outputs? We develop a framework for fairly compensating creators in generative-music markets, where each creator's payment depends on a data-attribution score estimating their contribution to model outputs. Compared to past compensation frameworks, our framework has two unique considerations: (1) attribution is traced to entire creator catalogs, not individual songs, and (2) the informativeness (signal-to-noise ratio) of the attribution score is an input to the payment mechanism. The framework yields a closed-form payment rule per creator and measures the welfare cost of inaccurate attribution for both creators and the platform. Whether the welfare-optimal contract is royalty-based or takes the form of fixed-fee licensing depends on how informative attribution is for that creator's catalog. We show that better attribution translates directly into welfare gains for both creators and the platform, yet under multi-platform competition a platform only captures gains from attribution improvements when its signal becomes the most precise in the market. To ground our framework in empirical behavior, we train acoustic and symbolic music generation models and measure the informativeness of scalable attribution techniques against a leave-one-catalog-out ground truth. Our experiments reveal that noisy attribution signals push payment toward fixed-fee licensing and diminish welfare for both creators and the platform, providing an economic motivation for further research on improved attribution.
How can we design a market of human-generated content for use in training AI models that both enables technological progress and preserves individual incentives for high-quality content creation? Existing approaches take polar positions: a "free-for-all" model based on fair use and a "strong intellectual property rights" model. We show that both fail: Free-for-all does not compensate creators, and -- by modeling as a static Stackelberg game -- strong intellectual property rights also underpower creative incentives. We find this especially true for more innovative creators, a phenomenon we term the "originality penalty." Extending this insight to a dynamic model, we find another market failure undermining AI model performance, even for an initially good model: Such a model induces greater reliance by humans on AI-assisted creation, resulting in homogenized content feeding back into training, which degrades the model performance -- a "curse of precision." We further propose a market design with a data intermediary internalizing cross-creator externalities and subsidizing innovative contributions, thereby restoring efficiency.
Tokens have become the practical accounting unit for modern foundation model services, linking information processing, computation, memory use, energy expenditure, pricing, and economic value. This paper develops a framework for AI tokenomics: the study of how tokens are generated, consumed, priced, allocated, and optimized across AI systems. We connect token-level technical costs to workflow-level production functions, enterprise resource allocation, measurement and instrumentation methods, and emerging market-design questions. The framework shows that token expenditure and economic value are distinct: value depends on marginal productivity, workflow position, hidden reasoning activity, risk, and downstream propagation effects. The paper concludes by identifying open research directions in hidden-token measurement, empirical calibration, token productivity, dynamic allocation, and token-based markets.