When AI agents use language models to evaluate their own outputs in a feedback loop, systematic biases emerge. We show that Evaluator Preference Collapse (EPC) is dramatically amplified in multimodal settings. Using GPT-4o to evaluate DeepSeek-chat across text and visual tasks, we find that a single strategy (step_by_step) absorbs 48.4% of all weight -- 3.2x the collapse observed in text-only self-evaluation -- while three visual-domain strategies receive only 9.1% combined weight. We then demonstrate a novel phenomenon we term cross-modal contagion: evaluator preferences acquired on one modality transfer to and corrupt strategy selection on another. Through a four-phase isolation training paradigm, we measure contagion coefficients and document strategy inversion -- the optimal strategy for a modality reverses after cross-modal exposure. A Phase 3 statistical validation across four evaluator configurations (N=53 total independent repetitions, 15,592 API calls) reveals a clear hierarchy: cross-model evaluation (GPT-4o, N=8) produces strong but symmetric bidirectional contagion (mean gamma_{T->V}=1.176, gamma_{V->T}=1.089, Delta=-0.088, p=0.575, Cohen's d=0.29); high round counts (DashScope, 50 rounds) cause collapse to single-strategy dominance (70% zero contagion); and self-evaluation provides near-complete immunity -- 97% of runs (N=30, DeepSeek-chat) yield exactly zero contagion (mean gamma=0.033, 95% CI [-0.031, 0.010], p=0.642, d=0.07). No evaluator condition shows statistically significant directional asymmetry. We introduce the contagion matrix indexed by evaluator identity, release the MM-EPC experimental framework, and identify cross-model evaluator architecture as the primary risk factor for preference contagion.
Personalized multimodal large language models (MLLMs) aim to generate user-specific responses, but existing methods mainly rely on profile-level information and overlook diverse user preferences. We identify group preference collapse, where multi-user personalized MLLMs become insensitive to individual preferences and drift toward dominant population-level choices due to suppressed preference signals and unreliable preference use during generation. We propose PrefMoE, a preference-centric framework that separates stable profile information from preference-related representations. PrefMoE decomposes preferences into shared prototypes and personalized residuals, preserves individualized residuals with imbalance-aware learning, counterfactual pseudo-user augmentation, and residual decorrelation, and routes profile and preference factors through separate LoRA adaptation paths. Experiments across multiple MLLM backbones show that PrefMoE improves preference-sensitive personalization while substantially reducing preference collapse. Project page: https://prefmoe.github.io/.