Designing an Auditable LLM-Supported Workflow for Qualitative Thematic Analysis

Large Language Models (LLMs) offer new possibilities for scaling qualitative analysis, but existing applications often provide limited methodological transparency regarding how qualitative methods are translated into computational procedures. This paper presents an auditable and privacy-preserving computational operationalization of inductive and latent Thematic Analysis (TA). This paper first derives five design principles from the methodological requirements of TA and the conditions introduced by LLM-based inference: preserving interpretative context, maintaining traceable relationships between empirical material and analytical outputs, representing analytical constructs and reasoning explicitly, constraining LLM inference to interpretative tasks, and enabling privacy-preserving local deployment. Second, it presents a proof-of-concept for a two-phase workflow that operationalizes these principles by combining interpretative LLM inference with deterministic procedural control to generate codes, analytical justifications, themes, and theme descriptions while preserving explicit links to the source material. Third, it proposes an evaluation framework combining structural comparison with human-led TA and independent expert assessment of analytical quality. The evaluation is conducted on semi-structured Danish interview transcripts. and the results shows that the workflow produces code-level outputs with coverage broadly comparable to human annotations and highly rated analytical justifications, while generating a more compressed thematic structure characterized by fewer and broader themes. The findings demonstrate the feasibility of auditable LLM-supported TA through a modular workflow designed to scale to larger datasets, accommodate different LLMs, and support transfer across research domains, with domain adaptation primarily requiring adjustments to the prompting strategy.

Computational KJ-Ho: An Analyst-Bias-Free Insight Extraction Framework from Large-Scale Qualitative Data Using Domain-Specialized LLMs

The qualitative research methodologies that underpin consumer-insight generation - the KJ method, Grounded Theory, and Thematic Analysis - share a structural constraint: the cognitive processing capacity of the human analyst. Replication research further shows that conclusions vary substantially across analysts analyzing identical data (analyst bias). This paper proposes Computational KJ-Ho (the Kawakita Jiro method), a theoretical framework that computationally realizes the KJ method's epistemology - letting structure emerge from the data itself without imposing the analyst's preconceptions - an orientation we term "analyst-bias-free." The framework employs a domain-specialized LLM built through continued pre-training (CPT) on a marketing-research corpus and supervised fine-tuning (SFT) on expert-curated insight pairs, organized as a three-layer architecture: data structuring, insight extraction, and strategy generation. Two preliminary studies in the Japanese marketing context support the necessity of CPT-based domain specialization. The paper makes five contributions: (1) a theoretical integration of the KJ method, Grounded Theory, and Peircean abduction into a single epistemological commitment of data-driven explanation generation; (2) a three-layer architecture leveraging domain-specialized embeddings for cross-interview analysis; (3) two novel evaluation metrics, InsightExtraction-F1 and MarketingQA; (4) explicit engagement with the WEIRD problem, centering a non-Western methodology; and (5) five practice-derived problem formulations from nearly three decades of marketing-research practice, translated into design requirements. The human analyst retains a supervisory role. This is a concept paper presented ahead of empirical validation.

Designing Conversations with the Dead: How People Engage with Generative Ghosts

We examine how people experience two choices in the design of generative ghosts, AI systems that are trained on data of the dead: representation, where an AI speaks about a deceased person in the third person, and reincarnation, where the AI speaks as the deceased in the first person. Through a qualitative user study with 16 participants, we explore how each shaped authenticity, affect, and risk. Reincarnation was preferred for its immediacy, but participants shared fears of over-reliance. Representation was preferred for engaging with memory over conversational presence, though participants often ignored this distinction, engaging in dialogue despite third-person framing. Across both modes, participants privileged affective resonance over factual fidelity. We conclude by showing how factors such as tone, language, and conversational rhythm -- factors unique to the user's memory of the deceased -- shape interactions with generative ghosts, and argue that those interactions are always collaborative.