Unified recommendation models aim to jointly model non-sequential multi-field features and sequential user behaviors, but existing interaction-centric designs mainly focus on mixing heterogeneous tokens within each layer. We argue that scalable unified recommendation also requires controlling how intent information is carried, filtered, and preserved across stacked blocks. Inspired by flow-based representation dynamics, we introduce feature transport, a view that treats deep unified recommendation as a discrete context-conditioned representation evolution process. We propose CRAFT, a Contextual Residual Adaptive Feature Transport block, which summarizes non-sequential features into a reliability-aware contextual field and uses it to generate residual displacement and memory-preserving signals for intent and sequence representations. In this way, non-sequential context acts as an active controller of representation evolution rather than a passive object of interaction. In the TAAC2026 advertising recommendation competition, CRAFT achieves a test AUC of 0.838090, surpassing the previous leaderboard-best score of 0.83798. Scaling experiments further show that CRAFT benefits from both depth and width expansion: stacking CRAFT to six blocks improves test AUC to 0.838148, while increasing the hidden dimension reaches 0.838106. These results demonstrate the effectiveness, scalability, and generalization potential of the feature transport paradigm. Source code: https://github.com/AshleyLuo001/CRAFT
Modern industrial Deep Learning Recommendation Models typically extract user preferences through the analysis of sequential interaction histories, subsequently generating predictions based on these derived interests. The inherent heterogeneity in data characteristics frequently result in substantial under-utilization of computational resources during large-scale training, primarily due to computational bubbles caused by severe stragglers and slow blocking communications. This paper introduces FreeScale, a solution designed to (1) mitigate the straggler problem through meticulously load balanced input samples (2) minimize the blocking communication by overlapping prioritized embedding communications with computations (3) resolve the GPU resource competition during computation and communication overlapping by communicating through SM-Free techniques. Empirical evaluation demonstrates that FreeScale achieves up to 90.3% reduction in computational bubbles when applied to real-world workloads running on 256 H100 GPUs.