Dakar's residential rental market remains poorly documented despite its economic and social importance: 54.4% of households are renters, compared to 23.3% nationally. This study develops a complete machine learning pipeline to predict residential rents in Dakar, from data collection to model interpretation. An original dataset of 1,507 rental listings was built through systematic web scraping and a documented cleaning pipeline, then enriched with four purpose-built features, including a luxury score and a keyword-based quality score. Five models were compared: linear regression, Random Forest (baseline), XGBoost, and LightGBM optimized through Bayesian optimization with Optuna, using leakage-free KFold target encoding for location. The optimized XGBoost model achieved the best performance with an $R^2$ of 0.847, an MAE of 210,902 XOF, and an RMSE of 324,195 XOF. Feature importance was assessed using native XGBoost gain and SHAP values, revealing a substantial difference in the ranking of location, which appears as a minor predictor by gain but as the second most influential variable by SHAP. This result carries methodological implications for hedonic studies using target-encoded categorical variables. This study provides an interpretable benchmark for Dakar's rental market and highlights several avenues for improvement, including the integration of geospatial features and conformal prediction.
Multimodal urban data has expanded the applications of urban region representation learning, such as functional zone identification and real estate appraisal, but also introduces challenges caused by data incompleteness. Existing studies usually handle missing data through imputation, treating missingness as noise while ignoring its potential semantic value. To address this issue, we propose MARCUS, a missing-aware region representation model that treats missingness as a contextual urban signal. MARCUS models missingness in three stages: Intra Learning jointly encodes observed features and missing patterns, Inter Learning estimates modality reliability to guide cross-modal interaction, and Fusion uses missing-aware and time-aware gating to generate the final region embedding. We apply MARCUS to rent prediction, a task with long-term trends and seasonal fluctuations, using real-world datasets from Sydney and New York. Experimental results show that MARCUS achieves state-of-the-art performance, reducing MAE by 51.35% on Sydney and 12.62% on New York compared with the best baselines. Additional experiments, including an imputation-based ablation study and randomized additional-missingness analysis, further demonstrate the effectiveness of the proposed method.