Mkululi Sikosana, Sean Maudsley-Barton, Oluwaseun Ajaocs.LG cs.SI
This paper presents a multi-branch fusion framework for detecting and characterising the propagation of health misinformation in online social networks (OSNs). Grounded in the Elaboration Likelihood Model (ELM) and the Theory of Planned Behaviour (TPB), the model fuses transformer-based semantics with rhetorical cues, stance representations, and psychologically motivated proxies in a unified multi-task architecture. In addition to binary classification, we introduce the Cognitive Propagation Score (CPS), an interpretable post-hoc auxiliary score computed from psychologically motivated, text-derived cues capturing argument complexity, emotional intensity, and content-derived virality potential, to support diffusion-risk reasoning when engagement ground truth is incomplete or unavailable. Experiments on three benchmark datasets, Constraint, COVID--19\_FNIR, and Monkeypox, show strong classification performance, achieving ROC--AUC up to 0.9999 on COVID--19\_FNIR, while propagation-oriented ranking achieves near-perfect agreement when engagement-derived supervision is available (Monkeypox, Spearman's $ρ= 0.9952$) and similarly high ranking alignment under proxy-based supervision on COVID--19\_FNIR ($ρ= 0.9954$). Compared with representative literature baselines, the fusion model improves detection on Constraint and COVID--19\_FNIR, while Monkeypox remains more challenging, reflecting domain- and signal-specific differences. Ablation analysis further indicates that psychological and rhetorical branches provide complementary gains beyond semantic embeddings. Overall, the framework bridges cognitive theory and neural modelling to improve transparency and to support scalable misinformation monitoring, with future work required to validate CPS against human-centred diffusion judgements.
The spread of misinformation on social networks poses a significant challenge to online communities and society at large. Not all users contribute equally to this phenomenon: a small number of highly effective individuals can exert outsized influence, amplifying false narratives and contributing to significant societal harm. This paper seeks to mitigate the spread of misinformation by enabling proactive interventions, identifying and ranking users according to key behavioral indicators associated with harmful content dissemination. We examine three user archetypes -- amplifiers, super-spreaders, and coordinated accounts -- each characterized by distinct behavioral patterns in the dissemination of misinformation. These are not mutually exclusive, and individual users may exhibit characteristics of multiple archetypes. We develop and evaluate several user ranking models, each aligned with a specific archetype, and find that super-spreader traits consistently dominate the top ranks among the most influential misinformation spreaders. As we move down the ranking, however, the interplay of multiple archetypes becomes more prominent. Additionally, we demonstrate the critical role of temporal dynamics in predictive performance, and introduce methods that reduce data requirements by minimizing the observation window needed for accurate forecasting. Finally, we demonstrate the utility and benefits of explainable AI (XAI) techniques, integrating multiple archetypal traits into a unified model to enhance interpretability and offer deeper insight into the key factors driving misinformation propagation. Our findings provide actionable tools for identifying potentially harmful users and guiding content moderation strategies, enabling platforms to monitor accounts of concern more effectively.
Large language model (LLM) agents are increasingly deployed in interacting populations, raising the question of what such populations come to believe collectively. Whether a population aggregates genuine knowledge or collapses into a false consensus directly affects how much such systems can be trusted. Classical social-network models assume that the network itself determines how beliefs combine. This assumption breaks down for LLM agents, whose limited attention takes in only part of what they are exposed to, so these models overstate how much information a population actually pools and cannot tell genuine consensus from herding. We introduce SNLA, a framework that models how much each agent actually influences others, rather than merely how the network connects them. This influence depends on each agent's position in the network and on how sharply attention focuses. Theoretically, we show on a tractable proxy that narrow attention causes herding, where the effective sample size stays bounded regardless of population size, while wide attention recovers wisdom-of-crowds behavior only when the exposure graph is undirected and degree-regular. Empirically, a controlled testbed validates these predictions directly, and the herding-wisdom transition reproduces on operator-controlled variants of three multi-agent LLM benchmarks.
We study how artificial intelligence (AI) interacts with social communication networks to shape the stability of collective knowledge. Agents exchange information through a network while AI systems generate content and retrain on the aggregate informational environment they influence. This interaction creates a recursive feedback loop in which informational distortions diffuse through society and subsequently feed back into future AI outputs. Despite the high dimensionality of the environment, we show that the long-run dynamics admit a two-dimensional representation whose spectral radius completely characterizes the stability of AI-mediated information systems. We derive a sharp regulatory frontier identifying the minimum filtering required for stability and show how homophily and core-periphery network structures shape systemic informational risk.
Stimulated word-of-mouth is a strategy that promotes information sharing through prompts or incentives. Optimizing stimulated word-of-mouth through social networks requires identifying and targeting connected users who are most susceptible to spillover, a phenomenon where the influence of recommendations extends beyond the immediate audience to impact their connected users. The probability of spillover varies across individuals, and their connections, leading to heterogeneity. Understanding and accurately estimating the spillover probabilities among users in social networks is crucial for improving the effectiveness of stimulated word-of-mouth. To address this, we present a novel contextual multi-armed bandit framework that learns individual spillover probabilities and ranks connected users to maximize rewards from stimulated word-of-mouth. Experiments on real-world network datasets demonstrate that accounting for spillover heterogeneity enhances the targeting precision of top-$k$ connected users, boosting rewards and outperforming baseline methods that do not learn individual spillover effects.
Does scientific publishing reward the quality of ideas or the advantage of connections? The question is universal to prestige-driven science, yet it has resisted decades of study because a paper's quality could not be gauged ahead of its publication fate without using that fate as the yardstick. We break this constraint by measuring a paper's idea quality directly from its text, before publication, using a discipline-trained LLM evaluator that scores the idea without seeing author names or outcomes. Using economics as a case study, we combine this text-legible idea-quality score with an execution-quality rubric, a connection index, an author-ability index, and an off-the-shelf language-model text score to estimate a five-input production function for journal placement across 6,208 economics working papers. The inputs are not rivals but a sequence along the ladder of prestige. Execution sets a meritocratic floor and is the largest input overall. Text-legible idea quality grades the rungs in between. Connections set a favoritism ceiling that bites mainly near the apex, the most selective journals. Connections work through two additive channels: connected authors write papers that score higher, and at equal scores their papers are still more likely to place better. Yet this advantage is bounded. Connections raise the odds of every rung without making the apex the typical outcome for ordinary ideas, and even the highest-scoring papers face real friction reaching the visible journal ladder. The result nests, rather than chooses between, the meritocracy and network accounts of how science is published.