Humans continuously coordinate with others in dynamic interactions, often through implicit, hard-to-quantify social norms that act as shared tacit expectations among interacting agents. As AI agents, including large language models (LLMs), become embedded in daily life, they increasingly participate in such interactions and reshape social interaction structures. Yet they often fail to coordinate with humans in an effective, considerate, and natural manner. We hypothesize that this gap arises because existing approaches align model behavior with human demonstrations without explicitly quantifying the underlying norms that generate such behavior. We selected pedestrian-vehicle interaction as a representative dynamic interaction and developed a simplified experimental platform that captures its key interactive features. From 3,456 dynamic human interactions collected via this platform, we identified three principles underlying human social norms: outcome predictability, value alignment, and advantage awareness. Incorporating these principles into AI agents significantly improves human-AI coordination. In the closed-loop interaction task with humans, the social-norm-informed LLM achieved a nearly fourfold higher total score than the baseline strategy and outperformed human-human interactions by 43%. These findings indicate that formalizing tacit social norms into explicit, quantifiable principles can enable AI agents to achieve mutually beneficial coordination in dynamic interactions, supporting their more natural integration into human society.
Embodied agents driven by multimodal large language models (MLLMs) can often complete everyday tasks from visual observations, but goal achievement does not establish whether they proactively respect unstated social norms. Existing benchmarks assess explicit norm judgments or constrained behavior, but rarely test whether agents infer and apply scene-relevant norms during ordinary tasks. We introduce NormAct, a benchmark of 550 TongSim scenarios in which the same goal permits norm-compliant or norm-violating action sequences. Norm-relevant evidence is embedded in each scenario while the applicable rule is omitted from the goal instruction. By progressively increasing normative guidance while holding the goal and scene fixed, NormAct tests whether compliant behavior emerges autonomously or only after prompting. Across three MLLM planners, goal achievement substantially exceeds norm compliance without guidance (67.4% versus 24.7%), while both broad and rule-specific guidance improve compliance, indicating that planners can often comply when prompted but not reliably on their own. With a fixed planner, general-norm retrieval is less effective than norm-relevant scene descriptions or generated norm cues, suggesting that identifying relevant visual evidence is a greater challenge than accessing general norm knowledge. NormAct therefore supports the development of embodied agents that pursue everyday goals while proactively respecting unstated social norms.
Online group chats are social spaces with local conversational norms that are rarely stated explicitly. The ability and willingness of LLM-based agents to recognize and adapt to these norms remains mostly unexplored. We introduce LoSoNA, a benchmark for local social norm adaptation in multi-party chat. Each scenario gives a subject model a curated group-chat transcript in which non-subject participants demonstrate a hidden local norm, followed by a final elicitor turn that forces a response revealing whether the subject has inferred that norm. We evaluate eight frontier and open-weight models under four prompting conditions that vary how explicitly the model is told to treat the prior conversation as evidence for how it should answer. Naive prompting remains limited for most models; explicit norm-aware prompting helps unevenly, with Gemini 3.1 Pro reaching $84.2\%$ and Claude Fable 5 reaching $81.6\%$, while several other models show small gains or regressions. LoSoNA contributes to recent calls for evaluating LLM social capabilities by testing whether models can infer local conversational norms from precedent and use them in a one-turn group-chat response.
Angana Borah, Isabelle Augenstein, Rada Mihalceacs.CL
Large language models are increasingly used for social decision-making situations that require balancing cultural norms with personal preferences. For example, a user preferring honesty might ask whether to correct a coworker publicly when local norms favor indirect feedback. Yet existing research studies cultural alignment and personalization largely separately. We introduce PACT, the Personal-Preference and Cultural-Norm Trade-off framework, which evaluates whether models choose to follow a cultural norm or allow personal preferences. We find that LLMs vary in how rigidly they enforce cultural norms, with behavior shifted more by country context (7.8%) than age (1%) and gender (0.7%) and shifting non-uniformly after instruction tuning. Furthermore, our five-country human study on PACT shows that culture-following in humans is mainly driven by scenario country, with the lowest agreement when participants judge their own cultural contexts, showing within-culture pluralism. Finally, human-LLM alignment experiments show that models can match majority choices, but fail to capture response distributions and uncertainty (with best correlations reaching only 0.24). Together, these findings motivate alignment evaluations that go beyond majority to capture cultural pluralism and disagreement in social judgment.