User representation pre-training has become a fundamental paradigm for alleviating data sparsity in downstream personalization tasks. However, existing studies predominantly focus on single-app or app-level behaviors, overlooking the inherently cross-source and multi-granular nature of user activities on mobile devices. At the device level, user intent emerges from complex interactions among heterogeneous behavior sources and hierarchical action structures, posing challenges that cannot be addressed by conventional app-centric modeling. To tackle this issue, we propose CM-PTM, a novel Cross Multi-source Behavior Pre-Training Model tailored for mobile game user representation learning on device-level behavioral logs. CM-PTM employs hierarchical cascaded mask-then-predict proxy tasks that first infer the source of the next behavior and then progressively refine predictions at the app-action level. This design enables unified modeling of cross-source dependencies and fine-grained behavioral dynamics within a single pre-training paradigm. Extensive experiments on large-scale real-world mobile datasets demonstrate that CM-PTM effectively captures users' endogenous interests and consistently delivers significant performance gains on downstream mobile game recommendation tasks.
Value signals are aggregated user-level moral representations that capture users' inferred value-related tendencies from their online discourse. User behavior on social media is shaped not only by what users say or whom they interact with, but also by the value signal through which they express attitudes. Existing user representation methods largely miss this value-relevant dimension. We propose ValueGraph, a graph pre-training framework that uses automatically inferred moral-value signals as noisy auxiliary signals for contextualized user representation. From post-reply graphs, ValueGraph learns semantic and structural representations and further aligns users through relative value similarity with contrastive and clustering objectives. Rather than treating inferred values as gold psychological labels, ValueGraph uses them as soft constraints for representation learning. Experiments on stance detection and twitter bot detection show consistent gains over strong text-based, graph-based, and text-only LLM baselines, highlighting value-signal guidance as a useful inductive bias for socially informed user modeling.