Injun Baek, HyeongSeok Lee, Yearim Kim +2cs.CL cs.AI
Landing pages are goal-oriented web interfaces that must communicate a target-specific value proposition while organizing information flow, visual hierarchy, and calls to action (CTA). Although large language models can generate plausible webpage code from natural-language prompts, direct generation often yields generic templates and unsupported persuasive claims. We study target-grounded, reference-guided landing-page generation, where a system must create an executable page for a new target by adapting reusable patterns from real pages without copying them. We introduce LandingBench, a reference-profile dataset that abstracts real landing pages into section sequences, layout patterns, tone descriptors, visual emphasis, and CTA structure. Building on LandingBench, we propose LandingAgent, a three-phase agentic framework that profiles the target, constructs a reference-guided wireframe, and refines the page through critique-guided polishing. We evaluate LandingAgent against direct prompting on faithfulness, conciseness, readability, aesthetics, and structural diversity. Experiments show improved target grounding, presentation quality, and layout diversity. Code is available at https://github.com/IAURAI/LandingAgent.
Large language models are increasingly capable of synthesizing executable frontend projects, yet existing benchmarks still treat web generation as a static evaluation problem. We argue that frontend artifacts demand a different paradigm: they are interactive rather than static, admit diverse yet equally valid implementations, and evolve faster than rigid pipelines can accommodate. To address these gaps, we present LiveEvalBench, an automated framework that reformulates web-generation evaluation as an agentic, adaptive, and extensible process. LiveEvalBench instantiates evaluation as a collaborative review workflow, in which a Build Engineer, a Code Engineer, and a UI Tester collectively gather evidence across the full lifecycle of a frontend project, from deployment and code inspection to browser-based interaction. To handle implementation diversity, an adaptive protocol couples shared rubrics for cross-model comparability with implementation-grounded criteria tailored to each artifact. The framework further supports incremental integration of new evaluator roles and assessment dimensions without pipeline redesign. Experiments across diverse real-world web-generation scenarios show that LiveEvalBench aligns closely with human expert judgment and provides fine-grained insights into frontier models' web generation capabilities. Code is available at https://github.com/wyysteelhead/LiveEvalBench