From Clicks to Intent: Cross-Platform Session Embeddings with LLM-Distilled Taxonomy for Financial Services Recommendations
Dianjing Fan, Yao Li, Kyaw Hpone Myint, Dwipam Katariya, Alexandre G. R. Day, Pranab Mohanty, Giri Iyengar
Abstract
Sequential user behavior modeling is widely adopted in industrial recommender systems; however, significant gaps remain in financial services, where pre-login web interactions and authenticated in-app experiences differ drastically. Specifically, pre-login web users typically explore new products, whereas logged-in app users focus on account servicing. Due to the challenge of cross-channel entity resolution (e.g., matching anonymous web sessions to authenticated mobile accounts), web-based intent signals remain underutilized for post-authentication personalization. Existing methods for capturing web-based intent are often ad-hoc and narrow, lacking the flexibility to support both quantitative downstream recommendations and qualitative understanding at scale. In this work, we propose a scalable and dual-purpose intent prediction framework for web-based interactions and demonstrate its applicability for personalization. Our approach transforms raw web clickstreams into two outputs: a self-supervised Transformer encodes multi-modal clickstreams into a compact session embedding, while an LLM-based taxonomy generation and distillation pipeline produces interpretable intent labels. Our system demonstrates that self-supervised clickstream representations combined with LLM-distilled taxonomies can jointly serve quantitative tasks and qualitative understanding in production: on the mobile homepage tile ranking task, the session embedding improves macro Recall@1 by 1.88% and reduces Log Loss by 13.38% over production baselines. On the user conversion prediction task, the embedding outperforms the LLM labels by 4.3% on micro F1, while the distillation layer delivers interpretable labels at ultra-low latency with only a 7% performance drop.
Topics
Classified with taxonomy v2 on Sat, 5 Sept 2026.