Integrating Persuasion Theory into the Epidemiological Modelling of Health Misinformation Spread on Social Media

This study presents a hybrid epidemiological and behavioural framework to simulate the spread of health misinformation on social media. We extend the classical Susceptible--Infected--Recovered (SIR) model to a six-compartment structure (SIRMMM), incorporating Misinformed Susceptible (MS), Misinformed Infected (MI), and Misinformed Recovered (MR) compartments to better reflect the dynamics of the misinformation lifecycle. To account for individual-level behavioural variation, we extend the SIRMMM model by integrating psychological signals from the Elaboration Likelihood Model (ELM), including sentiment polarity, engagement metrics, and cognitive effort, which dynamically modulate the misinformation transmission rate, yielding the ELM-SIRMMM framework. Model parameters were estimated using the FibVID dataset, which captures COVID-19 misinformation on Twitter. Generalisability was tested on two additional datasets: MC-Fake (emotional misinformation) and Monant (general health misinformation). Results show that the ELM-SIRMMM model enhances both predictive accuracy and dynamic realism. On FibVID, it decreases RMSE by 5.5%, delays the misinformation peak from day 150 to day 160, and increases its peak prevalence from 6% to 7%. On MC-Fake, it accurately reproduces a flash-rumour pattern, infecting 38% of users by day 45 and achieving 97% misinformation recovery, all while maintaining model accuracy. In contrast, minimal behavioural signal variability in the Monant dataset leads to marginal benefit, with only a 3% peak and 57% of users remaining susceptible. These findings suggest that structural elaboration alone is insufficient. Functional realism in modelling misinformation spread requires dynamic psychological inputs that vary meaningfully across time and contexts.

Reproducing human biases in route choice using large language models: Toward scalable behavioral modeling

Human choice behavior, including route choice, exhibits systematic behavioral biases that deviate from the assumptions of full rationality. Cumulative prospect theory (CPT) has been widely recognized as an effective framework for characterizing such behavioral patterns. However, its large-scale application, particularly in simulation and agent-based modeling, critically depends on specifying individual-level CPT parameters, which remain a major bottleneck. Conventional approaches typically rely on surveys and controlled experiments to calibrate CPT parameters, yet these methods are difficult to generalize and often fail to capture the full diversity of human decision-making. To address this challenge, this paper investigates whether large language models (LLMs) can reproduce human behavioral biases in choice-making without explicit specification of prospect-theoretic parameters. Using route choice as a representative scenario, we design a behavioral evaluation framework and systematically compare LLM-generated decisions with established human behavioral patterns predicted by CPT. Experimental results demonstrate that LLMs are capable of reproducing non-rational human choice biases and can exhibit decision behaviors consistent with prospect-theoretic effects under uncertainty. These findings suggest that generative AI models may provide a scalable alternative for modeling human decision processes and offer a promising foundation for next-generation large-scale agent-based simulation and AI-driven behavioral research.

Uncovering Salience-Driven Dynamics in Consumer Confidence with Generative Social Simulation

Consumer confidence is typically modeled as a persistent macroeconomic index, yet its movements arise from households that interpret economic information through heterogeneous constraints, exposures, prior beliefs, and attention. We introduce ConsumerSim, a generative Human--Environment response framework that reconstructs Consumer Confidence Index (CCI) dynamics from a microdata-calibrated synthetic population, time-stamped macroeconomic, financial, policy, and news signals, survey-like response generation, post-stratified belief expansion, and behavioral inertia alignment. Across U.S., EU27, and Japanese official CCI target series, ConsumerSim ranks first among persistence, time-series, regression, and information-augmented baselines on the reported reconstruction metrics, with clear gains around high-salience shocks. Its reconstructed signal also improves short-horizon prediction of real activity, most consistently for housing outcomes. Mechanism analyses show that CCI movements concentrate around salient events; subgroup trajectories often align in direction while differing in magnitude; and signal sensitivity varies across income, homeownership, education, and political-alignment groups. Population-expansion and ablation results indicate that representative aggregation, situational signals, persona heterogeneity, and inertia are necessary for both accuracy and diagnosis. The findings support a behavioral view of consumer confidence as an interpretable Human--Environment response process rather than a purely aggregate time series.

A Minimal Model of Bounded Trade-Off Screening in Multi-Attribute Choice

Human decision-making often involves choosing between multi-attribute alternatives, yet classical models assume fully compensatory utility aggregation despite evidence that people reject options with poor performance on critical attributes. We propose a bounded trade-off reasoning framework in which decisions are governed by a screening process that evaluates the balance between gains and losses across attributes. The model introduces a trade-off tolerance parameter that controls acceptable imbalance and can vary across contexts. Through simulation, we show that this mechanism produces preference patterns that differ from standard utility-based models and captures context-dependent variation in trade-off behavior. These results establish bounded trade-off screening as a plausible computational mechanism for multi-attribute choice and generate testable predictions for future behavioral studies.