Cultural fine-tuning has become the de facto paradigm for building culture-aware large language models (LLMs), yet existing optimization exclusively for alignment scores provides an incomplete portrait of cultural fidelity by systematically obscuring inherent cultural diversity. This unidimensional evaluation lens prompts a fundamental question: do models genuinely perceive distinct cultural nuances, or do they merely memorize dominant cultural values? To address this, we propose a synergistic evaluation framework that jointly formalizes cultural alignment and diversity. Through extensive benchmarking of six mainstream LLMs on the World Values Survey, this framework uncovers a systematic and critical trade-off: the pursuit of cultural alignment consistently incurs an acute expense of diversity, leading to severe "cultural flattening." Investigating this behavioral shift, we demonstrate that these superficial alignment gains stem from models artificially anchoring to dominant majorities, converging onto a monolithic response pattern that wipes out the heterogeneous distributions inherent to human groups. Crucially, our mechanistic analysis suggests that this diversity collapse is not merely a behavioral anomaly but more likely a structural consequence of the low-rank bias inherent in neural network optimization. Therefore, our findings expose the limitations of current post-training paradigms and call for a shift toward alignment objectives that preserve cross-cultural pluralism.
An Duy Nguyen, Muhammad Aurangzeb Ahmadphysics.soc-ph cs.AI
Researchers increasingly treat LLM survey responses as a proxy for human cultural values. This includes projecting model outputs onto instruments like the Inglehart-Welzel Cultural Map and drawing conclusions about which cultures a model resembles. While a model's answer to a value-laden questions may be interpreted as a cultural signal, it also carries sampling noise and, can be quite sensitive to question framing. In this paper, we separate survey responses, sampling noise and question framing for multiple LLMs. We decompose response variance from these models into variation across random seeds, prompt rewordings. We employ noise-to-signal ratio (NSR) to test whether a model's apparent cultural position is distinguishable from noise. When applied across a dozen models from four geographic origins, calibrated against 88 Integrated Values Survey countries, the answer is often no. NSR exceeds 1.0 on 49 of 117 valid model-question pairs (42%), reaching 5.56 in the worst case. Two models even refuse to answer sufficient number of survey questions outright. Our results corroborate previous findings that LLMs cluster toward Western, English-speaking cultural positions. However, what does not hold up in this study is the precision with which anyone can currently interpret a specific model's coordinates: prompt tone alone can shift a model by 2.4 map units, comparable to the distance between actual countries in the Inglehart-Welzel Cultural Map. These findings suggest that cultural attribution from LLM survey responses requires establishing the reliability of the underlying measurements before interpreting model coordinates as evidence of cultural representation.
Multilingual fluency often invites a stronger assumption: a model that can speak a user's language must also understand the culture encoded by that language. We call this the Illusion of Cultural Alignment. To test this assumption directly, we introduce MSQA, a benchmark of 1,064 natively sourced questions across 11 language groups, five cultural dimensions, and three difficulty tiers. Unlike translated benchmarks, MSQA targets locally grounded knowledge and reduces shortcuts from English-centric cross-lingual transfer. Evaluating 18 LLMs, we find substantial cultural degradation and a pronounced Locality Effect: cultural competence tracks pre-training exposure more closely than general reasoning ability. We further show that common inference-time remedies do not dissolve the illusion. Models remain overconfident on unfamiliar cultural questions, repeated sampling yields unstable rather than reliable correctness, and retrieval augmentation helps unevenly on long-tail facts. These findings indicate that cultural alignment cannot be inferred from multilingual ability alone and requires deeper intervention than calibration, sampling, or retrieval at inference time
It is essential for large language model (LLM) technology to serve many different cultural sub-communities in a manner that is acceptable to each community. However, research on LLM alignment has so far predominantly focused on predicting a unified response preference of annotators from certain regions. This paper aims to advance the development of alignment models with a more global outlook, that are able to accurately represent the preferences of subcommunities and do not exhibit excessive bias towards any of them. We focus on the development of reward models for this purpose and present a novel reward model training algorithm (SCPO) that can incorporate diverse cultural preferences in a balanced manner. Our method results in performance increases of the minority reward model of up to 7 points over the baseline model across two datasets, PRISM and GlobalOpinionQA, and across 7 countries. SCPO is up to 280% more training data-efficient than full-data finetuning of reward models. In addition, we perform analysis of bias by separately evaluating on the preference of subcommunities and show that excessive bias is mitigated via our weighting method. Our code is available at https://github.com/minsik-ai/Steerable-Cultural-Preference
Ananya Sahu, Mehrnaz Mofakhami, Daniel D'Souza +3cs.CL
Current cultural alignment approaches focus on inference-time interventions, assuming models already contain sufficient cultural knowledge. We argue modern LLM pipelines suffer from a cultural data funnel. Using a multidimensional tagging framework across pretraining, fine-tuning, alignment, and reasoning datasets, we show explicit cultural signals decline sharply during post-training, while geographically concentrated, task-specialized data dominates. Multilinguality enhances geographic diversity of cultural knowledge but does not ensure balanced representation. Our tags improve downstream cultural benchmark performance, demonstrating that advances require shifting focus in training data pipelines. To facilitate future research, we release our culturally tagged dataset with 5.6M samples at https://huggingface.co/datasets/CohereLabs/CultureMarkers.
Angana Borah, Isabelle Augenstein, Rada Mihalceacs.CL
Large language models are increasingly used for social decision-making situations that require balancing cultural norms with personal preferences. For example, a user preferring honesty might ask whether to correct a coworker publicly when local norms favor indirect feedback. Yet existing research studies cultural alignment and personalization largely separately. We introduce PACT, the Personal-Preference and Cultural-Norm Trade-off framework, which evaluates whether models choose to follow a cultural norm or allow personal preferences. We find that LLMs vary in how rigidly they enforce cultural norms, with behavior shifted more by country context (7.8%) than age (1%) and gender (0.7%) and shifting non-uniformly after instruction tuning. Furthermore, our five-country human study on PACT shows that culture-following in humans is mainly driven by scenario country, with the lowest agreement when participants judge their own cultural contexts, showing within-culture pluralism. Finally, human-LLM alignment experiments show that models can match majority choices, but fail to capture response distributions and uncertainty (with best correlations reaching only 0.24). Together, these findings motivate alignment evaluations that go beyond majority to capture cultural pluralism and disagreement in social judgment.
Cultural-aspect work on large language models is dominated by a negative target: which outputs to suppress. We argue that a constructive counterpart is also needed, a working definition of what a culturally coherent response is rather than only what it must avoid, and instantiate it for Korean. We design an alignment-data pipeline around a prompt-based LLM seed generator that expands a Korean harm taxonomy, with a Korean-culturally-adapted safe-response policy at its centre: a per-category guideline grounded in Korean legal frameworks, social norms, and interpretive conventions, against which three frontier models each produce a candidate response. DPO fine-tuning on the resulting triplets improves the Korean cultural safe rate across six open-weight LLMs while causing no large degradation on Korean general-capability benchmarks, and qualitative outputs show fine-tuned models naming Korean statutes and institutional procedures and, where appropriate, supplying constructive Korean-context information alongside refusal.
Andrew Ivan Soegeng, Patrick Sutanto, Tan Sang Nguyencs.CL
Although Large Language Models (LLMs) demonstrate strong capabilities across various tasks, they exhibit significant performance discrepancies across languages. While prompting LLMs in English typically yields the highest general performance, it often induces a Western-centric bias, hindering the model's ability to accurately reflect diverse cultural knowledge. We hypothesize that LLMs already possess rich cultural knowledge embedded within local-language representations, but fail to retrieve it when prompted in English. To bridge this cross-lingual knowledge gap, we propose a novel self-supervised framework. Our method leverages multilingual self-consistency to identify the most reliable cultural responses across languages, combined with a self-critique mechanism to transfer this knowledge to the weaker language. Evaluations on the BLEnD benchmark demonstrate that our approach significantly improves cultural alignment-boosting performance on English queries by an average of 5.03%-relying entirely on self-generated data. Ultimately, our work demonstrates that latent cultural knowledge can be successfully surfaced and propagated across languages, enabling more culturally equitable and consistent LLMs.
Multilingual retrieval-augmented generation (mRAG) is often implemented within a fixed retrieval space, typically via query or document translation or multilingual embedding vector representations. However, this approach may be inadequate for culturally grounded queries, in which retrieval-condition misalignment may occur. Even strong retrievers and generators may struggle to produce culturally relevant answers when sourcing evidence from inappropriate linguistic or regional contexts. To this end, we introduce CORAL (COntext-aware Retrieval with Agentic Loop, an adaptive retrieval methodology for mRAG that enables iterative refinement of both the retrieval space (corpora) and the retrieval probe (query) based on the quality of the evidence. The overall process includes: (1) selecting corpora, (2) retrieving documents, (3) critiquing evidence for relevance and cultural alignment, and (4) checking sufficiency. If the retrieved documents are insufficient to answer the query correctly, the system (5) reselects corpora and rewrites the query. Across two cultural QA benchmarks, CORAL achieves up to a 3.58%p accuracy improvement on low-resource languages relative to the strongest baselines.
Although the cultural (mis)alignment of Large Language Models (LLMs) has attracted increasing attention -- often framed in terms of cultural bias -- until recently there has been limited work on the design and development of datasets for cultural assessment. Here, we review existing approaches to such datasets and identify their main limitations. To address these issues, we propose design guidelines for annotators and report on the construction of a dataset built according to these principles. We further present a series of contrastive experiments conducted with this dataset. The results demonstrate that our design yields test sets with greater discriminative power, effectively distinguishing between models specialized for a given culture and those that are not, ceteris paribus.