Dual-Model Sentiment Analysis of Consumer Reviews in the Retail Coffee Sector Using Machine Learning and Deep Learning Approaches

Consumer reviews play an important role in shaping brand perception and business strategies, particularly in service-driven industries such as retail coffee. This study presents a comparative sentiment analysis framework for Starbucks customer reviews using classical machine learning and deep learning approaches. The dataset, collected from ConsumerAffairs, contains more than 700 reviews and was analyzed through preprocessing and exploratory data analysis to identify temporal and geographic patterns. Sentiment labels were generated by binarizing star ratings, with ratings of 4 and 5 classified as positive and ratings of 1 to 3 as negative. The resulting dataset was substantially imbalanced toward negative sentiment. Five machine learning classifiers, including Logistic Regression, Support Vector Machine (SVM), Decision Tree, Random Forest, and Naive Bayes, were evaluated alongside five deep learning models: LSTM, RNN, Bidirectional LSTM, GRU, and CNN. Model performance was assessed using accuracy, precision, recall, and F1-score. SVM achieved the highest accuracy among the machine learning models at 91.0 percent, while Bidirectional LSTM showed the strongest performance among the deep learning models and demonstrated good generalization on unseen data. The findings also show that class imbalance negatively affected positive sentiment recall across several models. Overall, this study provides a comparative evaluation of machine learning and deep learning approaches for real-world consumer sentiment analysis and highlights the importance of appropriate model selection and preprocessing for customer experience analytics in the retail coffee sector.

BERT-based Models vs. Large Language Models for Low-Resource Named Entity Recognition: A Comparative Study on Marathi

Named Entity Recognition (NER) for low-resource languages such as Marathi remains a challenging task due to limited annotated resources and linguistic complexity. Although recent Large Language Models (LLMs) have demonstrated strong performance across a wide range of natural language processing tasks, their effectiveness for language-specific NER in low-resource settings remains uncertain. In this study, we fine-tune MahaBERT-v2 on different variants of the MahaNER dataset and systematically compare the performance of these models with an existing MahaNER baseline and prominent general-purpose LLMs, including Gemini, LLaMA-3.3-70B, and Gemma models. All models are evaluated on a Marathi NER test dataset using standard metrics of precision, recall, and F1-score. The experimental results show that the fine-tuned MahaBERT-based models consistently outperform both the baseline and all evaluated LLMs, with the fine-tuned models achieving F1-scores ranging from 0.88 to 0.91, surpassing the existing MahaNER model (0.8843) and significantly exceeding the performance of LLM-based approaches, whose F1-scores range from 0.57 to 0.69. These findings demonstrate that task-specific, language-focused models trained on domain-relevant data remain more effective than general-purpose LLMs for Marathi NER, highlighting the continued importance of specialized architectures for low-resource language processing.

Beyond the Mean: Within-Model Reliable Change Detection for LLM Evaluation

We adapted the Reliable Change Index (RCI; Jacobson and Truax, 1991) from clinical psychology to item-level LLM version comparison on 2,000 MMLU-Pro items (K=10 samples at T=0.7). Two within-family pairs were tested: Llama 3 to 3.1 (+1.6 points) and Qwen 2.5 to 3 (+2.8 points). On the full benchmark, most items showed no reliable change (79% and 72%). However, over half the items were floor/ceiling. Among analysable items, change was bidirectional with large effect sizes: 34% improved and 28% deteriorated for Llama; 47% improved and 39% deteriorated for Qwen (median |delta p| = 0.50 and 0.90). Churn was asymmetric by difficulty: low-accuracy items improved, high-accuracy items deteriorated. Domain-level decomposition revealed family-specific reversals: Llama lost physics while Qwen lost law. Greedy single-shot evaluation missed 42% of reliably changed items and falsely flagged 25% of unchanged items. The aggregate accuracy gain is the net residual of opposing item-level movements. We recommend reporting churn rate alongside aggregate accuracy.