B2B Customer Conversion Prediction: A Document Representation, Graph Theory, and CatBoost Driven Methodology

In the one-time selling B2B context, the buying cycle may last months or even years. During the long process, targeting customers that have a high potential to make purchases and recommending personalized campaigns accordingly are important for effective marketing. For this goal, we study the following problems, B2B customer data aggregation, customer feature generation, and prediction of whether a B2B customer would show interest in making a purchase (i.e., prediction of conversion into sales funnel). We propose an algorithm to aggregate individual contacts to the B2B customer level based on multiple keys. For non-standardized keys such as company names, we propose a novel architecture to cluster them in a domain encompassing irregularities such as spelling mistakes and spelling variants. We then define and generate a set of features and apply the CatBoost model for customer conversion prediction. Our framework achieves 91\% prediction accuracy. Based on the prediction results and analysis of the model, we then discuss personalized campaign recommendations to foster conversion.

Context Window Failures in Relational Foundation Models

Recent Relational Deep Learning architectures have been proposed as foundation models for multi-table relational data, yet they impose constrained neighborhood budgets that force row truncation when an entity has many related records. We introduce Animus, a synthetic financial dataset in which predicting customer income requires aggregating up to tens of thousands of transactions. On the raw representation, three recently proposed models (RT, Griffin, RelGT) achieve $R^2 \le 0.18$; a single, routine, temporal pre-aggregation step recovers $R^2$ up to $0.65$. This questions whether current relational foundation models are ready for high-cardinality real-world data.

SymboLLM-FE: LLM-Accelerated Symbolic Regression for Automated Feature Engineering on Tabular Data

Tabular data, as a core data format in machine learning, often lacks the discriminative power needed for high-performance modeling due to insufficient feature informativeness. Automated Feature Engineering (AutoFE) overcomes this by automating feature generation and selection, ensuring both model performance and operational efficiency. However, traditional AutoFE often yield features with poor interpretability because they rely on blind mathematical transformations, while large language models (LLM)-based AutoFE faces challenges in requiring costly multi-round iterations to generate high-utility features to effectively enhance model performance, compounded by inherent risks of bias and hallucination. In this paper, we combine symbolic regression with LLMs for feature engineering (SymboLLM-FE) to solve these challenges. We extract mathematically expressive formulas strongly correlated with the target via symbolic regression, which can enhance model performance, then refine them by LLMs with rich prior knowledge to ensure interpretability. Empirical results on six real-world datasets and four Kaggle competitions demonstrate that SymboLLM-FE outperforms existing AutoFE. SymboLLM-FE also addresses the dual challenges of poor interpretability and numerous iterations by employing a statistical prior-grounded LLM refinement mechanism and single-digit LLM calls.

Adaptive Graph-of-Islands Evolution for Automatic Feature Engineering with LLMs

Automatic feature engineering (AutoFE) for tabular data requires discovering informative transformations from a large program space. Existing approaches suffer from three limitations: classical methods rely on fixed operator libraries with limited expressivity, LLM-based methods generate proposals from static prompts without retaining search experience, and evolutionary methods use fixed migration policies that ignore task-specific cross-family transfer utility. We introduce TOPOFE, a framework that formulates AutoFE as graph-structured multi-island evolutionary program search. The transformation space is partitioned into semantically coherent families, each explored by an island through LLM-guided mutation and crossover. Each island maintains a Prompt Adaptation Memory that accumulates accept/reject feedback to steer proposals toward productive regions without parameter updates. To coordinate global exploration, TOPOFE dynamically learns a directed topology graph whose edge weights encode transfer utility between transformation families. Cross-island transfer is triggered by adaptive saturation detection and performed through LLM-mediated hybrid synthesis, enabling discovery of compositional feature programs that cannot emerge from isolated local search. Experiments on 29 tabular datasets show that TOPOFE consistently outperforms most state-of-the-art AutoFE methods on classification and regression tasks. Beyond predictive performance, TOPOFE produces feature sets with lower redundancy and higher representational coverage, while the learned topology graph acquires meaningful task-specific transfer structure correlated with downstream gains. The discovered feature programs transfer reliably across diverse predictors and LLM backbones, demonstrating that improvements arise from TOPOFE's structured search and adaptive coordination rather than backbone-specific generation capability.

Evolutionary Feature Engineering for Structured Data

Large language models are increasingly used as open-ended search operators in evolutionary optimization. We introduce Evolutionary Feature Engineering (EFE), a framework for using LLM-based evolution to discover preprocessing transformations for structured data. EFE represents transformations as Python programs with a standardized fit/transform interface, allowing them to be inserted directly into existing machine learning pipelines. During evolution, candidate programs are refined using dataset context, summary statistics, and downstream performance feedback on validation set. We instantiate EFE in two settings. For time-series forecasting, EFE-Time learns invertible, dataset-specific normalizations that improve off-the-shelf time-series foundation models. It reduces forecasting errors (MASE, WQL, MAE) 3% or more when averaged across datasets and improvements are as much as 19% on the COVID-Deaths dataset. Notably, these improvements occur with recent TSFMs such as Chronos-2. For tabular prediction, EFE-Tab evolves compact feature programs that add useful interpretable features and remove redundant ones, improving or matching existing LLM-based feature-engineering methods. We found EFE-Tab to be particularly effective on classical decision trees, where small sets of evolved features yield competitive accuracy while preserving interpretability. Overall, EFE demonstrates that LLM-based evolution can improve both accuracy and interpretability when automatically tackling structured data.

Feature Generation Using LLMs: An Evolutionary Algorithm Approach

A crucial step in machine learning pipelines is to present each entity with features or attributes that are representative of the characteristics of the processed entities. Feature engineering is an important step in finding a relation among attributes that otherwise may not be processed by the ML algorithms. Meanwhile, Large Language Models have shown promising abilities in coding, mathematical reasoning, and processing world knowledge. In this work, we utilize an LLM for the problem of feature generation from tabular data based on the previously given features. We have created a pipeline that takes a set of attributes and a prompt to generate new features. Then, our selection algorithm selects the best-performing sets of attributes. We apply our method to eight datasets from different domains and data types. Our results show that, in most cases, the language model can produce new features based on mathematical and logical operators that are useful for the given tasks and can improve classification results.

LATTEArena: An Evaluation Framework for LLM-powered Tabular Feature Engineering (Extended Version)

Feature engineering remains essential for tabular data analysis, and Large Language Models (LLMs) have emerged as a promising paradigm for automating this process, giving rise to LLM-powered AuTomated Tabular feature Engineering (LATTE). However, the absence of standardized platforms prevents fair, cost-aware comparisons. Furthermore, complex methodological designs obscure the specific contributions of individual components; for example, although LFG integrates Tree-of-Thought, few-shot demonstrations, Monte Carlo Tree Search, and natural language generation, the isolated impact of each technique's competitive edge remains unquantified. To address these challenges, we introduce LATTEArena, the first competitive evaluation framework featuring: (1) a six-dimensional taxonomy decomposing 15 representative methods into reusable components; (2) a standardized modular arena for controlled comparison; (3) multi-dimensional assessments covering performance, cost, and robustness; and (4) component-level ablation quantifying each technique's competitive edge. Through extensive evaluations, we reveal 16 key findings, including: (1) Tree-of-Thought with Monte Carlo Tree Search achieves optimal cost-effectiveness; (2) RPN and Code output formats dominate classification and regression tasks, respectively. We publicly release the modular framework and over 4000 execution logs, enabling researchers to seamlessly pit new techniques against existing ones and advance LATTE.

Bridging Expert Knowledge and Automated Feature Engineering via Self-Evolution

In high-stakes settings such as brand compliance, clinical care, and content moderation, machine learning cannot be deployed as opaque oracles: practitioners inspect the features driving model decisions, and models must leverage the expert documentation governing these domains. In practice, the data arrives as unstructured content, and features extracted from it must be interpretable, discriminative, and aligned with what experts consider important. Existing methods fall short: they target tabular inputs, lack demonstrated expert alignment, and cannot operationalize qualitative criteria such as 'maintain professional tone' into precise features. We present FEST (Feature Engineering with Self-evolving Trees), combining dual-stream feature generation (semantic and deterministic), semantic deduplication, and tree-guided iterative evolution to discover auditable features from raw text and images. FEST leads in 17 of 20 classifier-task combinations across brand classification, content authenticity detection, and stress detection, with a mean gain of 4.2 pp over the strongest baseline across five classifiers. An LLM-as-judge evaluation shows FEST achieves 60-80% coverage of expert-designed brand features at strict semantic-alignment thresholds, corroborated by a human expert study rating features highly on relevance, clarity, and actionability. When seeded with expert guidelines, FEST refines qualitative criteria into operational features, improving accuracy by 6-12 pp on average across brands. To enable systematic evaluation of expert alignment in automated feature engineering, we release BrandGuide, the first dataset pairing expert-designed features with 1M+ assets across 2,683 brands. By grounding feature engineering in expert knowledge, FEST opens a practical pathway for interpretable ML in domains demanding human oversight.

TabPrep: Closing the Feature Engineering Gap in Tabular Benchmarks

Progress in tabular machine learning has largely focused on increasingly sophisticated model architectures. At the same time, feature engineering remains a critical yet underexplored component of real-world modeling pipelines that is entirely absent from modern benchmarks, which creates an unquantified evaluation gap. In this work, we introduce TabPrep, a lightweight preprocessing pipeline composed of feature generators that are carefully designed to target three specific structural data patterns. We show that many widely used model classes exhibit predictable blind spots to these patterns and that systematic feature engineering alone can establish new peak performance. Across the TabArena benchmark, integrating TabPrep into model training and tuning consistently improves performance for tree-based, neural, linear, and foundation models, often surpassing gains achieved by model-centric innovations alone. TabPrep outperforms previous automated feature engineering approaches in performance, efficiency, and applicability across datasets, enabling integration into large-scale benchmarks. By releasing TabPrep (see https://github.com/atschalz/tabprep), we enable researchers to integrate feature engineering into their benchmarking setup, filling a longstanding gap in tabular evaluations.