Doubly Robust Estimation of Causal Effect on CVR with Targeted Regularization

Post-click conversion rate (CVR) is a key metric in various scenarios including e-commerce and advertising, reflecting the efficiency and user experience in the second stage of the conversion process. Estimating the causal effect on CVR is therefore of great practical importance. However, directly applying existing causal inference methods to clicked samples introduces sample selection bias and increased variance due to the exclusion of non-click data. Recent studies on CVR prediction introduce "ideal loss", which optimizes model parameters using an unbiased estimate of the loss over the full sample. Nevertheless, there is no guarantee that unbiasedness of the loss implies unbiasedness of the final estimator. We revisit this challenge from the perspective of semiparametric theory. Specifically, we develop a new doubly robust causal effect estimator for chain-structured outcomes such as CVR, and derive its theoretical properties in detail. It achieves a faster convergence rate compared to nuisance parameters estimation and is therefore more robust when using flexible nonparametric estimators, including neural networks. Based on these theoretical findings, we further design a framework based on targeted regularization to improve numerical stability and practical applicability. Extensive experiments on synthetic and real-world data demonstrate the effectiveness and robustness of our method. In addition, we find that naively combining loss debiasing with standard causal estimators underperforms our method, highlighting the necessity of developing the new estimator tailored to this CVR-style objective with solid theoretical guarantees.

Calibrated Bayesian Inference for Stochastic Intervention Effects

Causal inference increasingly extends beyond classical causal effects defined by deterministic treatment assignments, such as the average treatment effect, to stochastic intervention effects that can weaken positivity requirements and offer greater policy relevance. Nonparametric Bayesian models are attractive for estimating these effects due to their flexibility and inherent uncertainty propagation, but this posterior uncertainty need not be well calibrated for the causal effect of interest. We develop a simple post-processing correction that can be applied to posterior samples without changing the prior or fitting algorithm. We prove that, for a broad class of stochastic interventions, the corrected posterior yields asymptotically efficient inference and credible intervals with asymptotically valid frequentist coverage; formally, it satisfies a semiparametric Bernstein-von Mises theorem. The theory covers interventions specified independently of the observed treatment process, as well as interventions that modify it, including incremental propensity score interventions and a new power-tilt intervention. A central contribution is new theory for SoftBART, including conditions under which this flexible tree-based Bayesian model supports calibrated Bayesian inference for stochastic intervention effects. In simulations, the correction reduces bias and improves coverage relative to the uncorrected Bayesian analysis while remaining competitive with frequentist alternatives. We illustrate the method by estimating how expected LDL cholesterol would change under hypothetical increases or decreases in the odds of receiving statin therapy.